Search Marketing Analyst / confidential / Boston, MA

confidential/Boston, MA

Our client is looking for analytical candidates who want responsibility for multi-million dollar lines of business. The role is ideal for someone who enjoys finding trends in large datasets, then taking action and owning the results. You'll be impressed with their sophisticated, proprietary SEM management platform-no need for bulk upload sheets or waiting for long reports. You will have access to real-time data, and be able to take action on your findings to see immediate results, adding revenue to the business right away.

�?� Leverage powerful search engine marketing (SEM) management technology to aggressively expand existing business in Google AdWords and Microsoft AdCenter
�?� Execute on SEM activities, including experiment design for ad text and landing page optimization, finding bid management improvements in the Google auction, and growing campaigns through keyword expansion, match type testing, and other strategies you will come up with
�?� Help drive the strategic thinking about how to evolve the online marketing opportunities available to them, including email marketing, display, Facebook ads, and other advertising channels. There is significant opportunity to grow these areas
�?� Full ownership and management of revenue targets in the millions of USD
You will be an integral part of a fast-growing, entrepreneurial company. Our client is looking for someone with analytical ability, an interest in growing a business, and the enthusiasm to push them forward. Much of the repetitive campaign management and reporting work involved in SEM/online advertising campaigns is automated with their innovative system. They use truly cutting edge web analytics software built by MIT PhDs to manage the business.

�?� BS/BA, preferably in a technical major, or demonstrated analytical and technical ability
�?� Prior experience managing complex search marketing campaigns
�?� Strong Excel and data analysis skills required
�?� Understanding of statistics and SQL experience are plusses
�?� Entrepreneurial mindset, sense of urgency and accountability-you will have significant P&L responsibility
Great teamwork skills essential

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