Pelmorex / The Weather Network:/Oakville, ON, CanadaAs part of the Marketing team, this role will be responsible for leading marketing strategies; the
development and implementation of marketing programs for The Weather Network and MétéoMédia's
cross-platform applications; and, television products/features.
The Marketing Manager role will be responsible for driving and engaging new users to spend more time
on the respective properties through strategic marketing programs. This position will also interact with
advertising and PR agencies, internal clients, production groups and marketing members in order to
recommend, develop, implement and measure results for campaigns.
Responsibilities:
�?� Lead and meet key business objectives including consumer acquisition, retention and increased
usage of TV, web and mobile properties, promoting key weather content and enhancing
consumer relations
�?� Responsible for the end to end marketing strategy for the online properties
�?� Partner with marketing team members to develop and
own an integrated marketing plan including:
o PR
o Media: owned, earned and paid
o Social media
o Research
�?� Develop and implement key strategies to support business objectives including:
o Usage of existing online properties
o Cross promotions of TV and mobile offerings
o Contra Partnerships
�?� Partner with the online business unit to deliver strategic marketing campaigns for long term
growth
�?� Ensure campaigns are rolled out effectively in both English and French, with French support from
our bilingual marketing team member
�?� Set marketing KPIs and metrics for the online properties
Deliver projects on budget, on time and report on performance metrics
�?� Find creative methods to stretch the marketing budget for online
�?� Keep internal clients updated on the progress of marketing initiatives to support their objectives
Roles, responsibilities and duties may evolve and change over time.
Qualifications:
�?� University degree in Marketing, Communications, Business or Public Relations
�?� 5 - 7 years of related consumer marketing experience in a senior role, experience in the online
media industry is an asset
Competencies:
�?� Proven track record of achieving business results from marketing campaigns
�?� Previous experience in building strategic marketing plans, incorporating market research and
consumer insights into marketing plans
�?� Experience in managing agencies
�?� Strong cross teaming and cross collaboration skills
�?� Effective communicator
�?� Highly motivated
�?� Creative
�?� Well-developed problem solving skills
�?� Ability to work in a high change and fast paced environment
�?� Experience working in the digital landscape
�?� Consumer marketing experience
�?� Bilingual (English and French) an asset
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