Consumer Marketing Manager / The Taunton Press, Inc. / Newtown, CT

The Taunton Press, Inc./Newtown, CT

We seek an experienced candidate with the ability to execute a broad range of interactive marketing campaigns and projects, primarily focusing on email marketing and digital marketing efforts. Responsible for taking the lead in developing plan documentation and execution of email and digital campaigns.

Duties and Responsibilities:

�?� Coordinates and executes email and digital campaigns
�?� Reports and analyzes results, provides data, and makes recommendations to optimize future campaigns.
�?� Works closely with internal stakeholders including design, store, and fulfillment teams.
�?� Coordinates product and offer selection and other strategies with the Merchandise Manager


�?� 2-4 years of web marketing experience
�?� BA required or equivalent experience
�?� Experience with the successful execution of online marketing programs
�?� Hands-on experience with Google Analytics and basic understanding of HTML
�?� Experience with CheetahMail a plus
�?� Proficiency in Microsoft Word, Excel, & PowerPoint
�?� Experience with database segmentation and query logic a plus
�?� Ability to manage multiple projects and prioritize in a fast-paced, team-oriented environment
�?� Solid communication, project management, and analytical skills, along with strong attention to detail
�?� Knowledge of creative development process

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