Local Online Marketing

Social buttons: 
Add social buttons (Google +1, Twitter, LinkedIn, Facebook) at the top of the content.

local online search marketingLocal online marketing can provide a huge advantage for small businesses. Optimizing for web site for local online search is a fanatic way to reach new potential customers and drive quality traffic to your site.

Optimizing for Local: SEO

Optimizing for Local: PPC

Local Online Search: Optimizing For Local Search

Learn what steps you can take to optimize your site for local online searches.

Claim your spot on Google Places ? Set up a Google Places and take the time to fill out all your local online business information. Include photos, coupons, product offerings, or videos. In description fields, insert some of your keywords (within moderation). You can also set up similar accounts with Bing Local and Yahoo Local to stretch your reach even further.

Optimize for geo-targeted keywords ? Include city names in your title, h2, meta tags, and content.

Create ?About Us? and ?Contact Us? pages to target local terms?Include business hours, directions, and contact info. This content serves to reinforce your location with Google and other search engines.

Get your business rated ? Good reviews can bring huge boosts to your business. Encourage reviews with promotional offers, or try asking for feedback via social media and local mailing lists.

Focus on social media? Social media has been proven to be increasingly important factor when it comes to ranking for local search, so be sure to spend some quality time updating your Facebook and Google+ pages.

Create different landing pages for different locations ?If you have multiple locations, create a unique landing page for each location and optimize each page for appropriate location keywords.

Get your business listed in directories? You can get your business listed in a number of online directories, providing reputable links that can improve your local online search ranking.

Get citations in directories such as:

Also get your business listed in local directories like your Better Business Bureau and local Chamber of Commerce.

Include the HTML [address] tag? Bracket your business address with the [address] [/address] tag. Each citation you receive from a reputable site is a vote in favor of your legitimate membership at that specific geo-location.

Create a mobile version of your site? Mobile phones are often used for local searches as searchers look for solutions and businesses on the go. Having a site that allows easy mobile access is essential is getting the most out of local online marketing.

Local Business Online Marketing: Running an AdWords Campaign

Getting your AdWords campaigns primed for local search is key for competing in competitive markets. Setting up your campaigns in a particular way can help you local business find great success in paid search.

First, you will need to set up a minimum of two different campaigns, and sometimes four. Why is this? Let?s look at an example. Say you run a mechanic shop and want to run a local online marketing campaign for auto repair shops in Swindon, in the UK.

Your first local online marketing paid search campaign will be set up with general keywords such as:

  • Auto Repair
  • Local auto repair
  • Auto repair shops
  • Emergency auto repair
  • Local auto repair shops
  • 24 hour auto repair

The best technique for getting high Quality Scores, and a cheaper Cost Per Click (CPC) as a result, is to add each of those keywords to their own unique ad group, with ads containing these specific keywords.

Set this campaign to run within the Swindon area ONLY. You can do this by navigating to Settings and under Location and Languages, selecting Location.

Once the map opens, choose the tab marked Search and enter the name of the town. Tick the box of the relevant area and Google will now show where the ads will run on the map.

local online marketing,

Next you?ll have to decide if you want to run your ads only on computers, only on web-enabled mobile phones, or both. Try setting up identical campaigns, one which will run on computers only, and the second on web-enabled phones. This allows you to monitor the performance of each separately, and lets you increase or decrease bids on the two different sets of devices. Maybe you will find that a mobile searcher is far more likely to convert, so you might wish to increase bids. Or you may find less competition since many advertisers advertisd only on computers.

To enable the campaign only on Computers, in Settings go to Networks and Devices and then select Computers.

You can then choose to set up a second campaign with identical ads and keywords, enabling it for iPhones and other mobile devices with full Internet browsers. The fastest way to do this is by using a tool such as the AdWords Editor, which you can use to copy and paste the first campaign, and then change the settings.

Your next campaign will be a National Campaign running across the entire country. Add keywords such as:

  • Swindon Auto Repair
  • Auto Repair in Swindon
  • Emergency auto repair in Swindon
  • 24 hour auto repair

The key for this campaign is that each keyword must include the name of the town. You can add additional detail by adding districts, such as ?Lydiard,? for example:

  • Lydiard Auto Repair
  • Lydiard Auto Repair Shops
  • Auto Repair in Lydiard

When adding districts, regions, or cities, make sure that there are not ones with identical names elsewhere in the country, as is often the case!

Once again, add one ad group for each keyword with at least one PPC ad containing these keywords for best performance and cheapest CPC.

This new campaign will be picked up outside of Swindon, perhaps by family members putting in a search for the person needing auto repair.

The screenshot below shows the excellent click-through rates acquired utilizing this method, varying from 5% to as high as 19.57%. 

online local marketing retail





Source: http://www.wordstream.com/local-online-marketing

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Your Cheat Sheet for the New Facebook Page Timeline Design [INFOGRAPHIC]

facebook timeline cheat sheetintroductory3

Are you ready for the transition? Time is almost up! According to Facebook, by the end of today, all business pages on Facebook will convert to the new page design, embracing the Timeline look whether you like it or not.

Some businesses are scared of the change. But you, the reader of this post, shouldn't be! The new Timeline design will require you to make some changes to your Facebook business page, but acting quickly and optimizing your page specifically for the new design will give you an edge on your lagging competition. To help make your transition easier, we've created a 6-step cheat sheet infographic to highlight the key features of the new page design. Feel free to pin it, share it, or embed it on your own website or blog.

And if you're looking for a more detailed guide to using the new page design, you can always download our free Step-by-Step Guide to New Facebook Business Page Timelines, which walks you through the different ways Facebook's new page features can support your marketing and strengthen your lead generation efforts.

Facebook Business Page Timeline Cheat Sheet

Were you one of the earlier adopters of Facebook's new business page design? What do you think of the new layout?


Connect with HubSpot:

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Source: http://feedproxy.google.com/~r/HubSpot/~3/A17fMc9jcRY/Your-Cheat-Sheet-for-the-New-Facebook-Page-Timeline-Design-INFOGRAPHIC.aspx

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How to Master Online Marketing

How to Master Online Marketing

From Melanie Hicken:

In today's world, where consumers live on their laptops and mobile devices, most small businesses know the importance of online marketing—a valuable and often cheaper way to reach customers. "When done well, online marketing can save...

Source: http://www.openforum.com/articles/how-to-master-online-marketing

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Honoring and supporting Belgian Internet pioneers

Source: http://feedproxy.google.com/~r/blogspot/MKuf/~3/g7q9spQV9Vo/honoring-and-supporting-belgian.html

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SEO Strategist / Catalyst Online / Newton, MA

Catalyst Online/Newton, MA

Search Manager �?? Organic Search Marketing (SEO)

The Search Manager is a self-motivated individual responsible for the daily execution of a client's organic search campaign. This includes the creation and delivery of winning organic search strategies, based on client's business objectives and using the latest knowledge of search engine algorithms.

Campaign strategy and implementation:
�?�Understand the client's products, competition, industry landscape, marketing goals and objectives
�?�Review and analyze competitor sites and understand their organic search approach
�?�Define a campaign strategy and deliverables plan that meet or exceed client expectations including:
�?�Keyword strategies for optimal on-site performance
�?�Detailed site analysis and technical recommendations
�?�Detailed content recommendations
�?�Comprehensive linking strategy
�?�Work closely with other internal departments to develop fully integrated search campaigns
�?�Attend client and agency meetings to present deliverables, campaign strategies and tactics
�?�Always maintain positive client relationships

Campaign reporting, results and optimizations:
�?�Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines
�?�Review rankings and linking data against internal measurements for success
�?�Review monthly client reports, verify accuracy and provide analysis
�?�Optimize campaigns accordingly to maximize client investment and to resolve performance issues
�?�Support SD in data acquisition or campaign insights for quarterly or annual business reviews
�?�Present practical ideas for future marketing expansion or optimization

Innovation and Organic Search Practice improvements:
�?�Stay current with industry trends, best practices and discusses potential impact with team on client work
�?�Think creatively and develop tools and innovative tactics to improve efficiencies or advance the practice
�?�Actively contribute to corporate initiatives, automation projects, process changes and roll-outs
�?�Periodically aid in creating new business presentations
�?�Create or assist in creating POVs, best practices, and key process documentation
�?�Work towards Google Analytics certification

Skills and Experience
�?�4 year college degree or equivalent work experience required, graduate degree a plus
�?�3+ years of experience in organic search engine marketing, agency experience preferred
�?�Strong data analytics and strategy background
�?�High-level proficiency in Microsoft Office, particularly Excel and PowerPoint
�?�Exceptional oral, written and presentation/communication skills
�?�Excellent interpersonal skills and an eagerness to work as a member of a team
�?�Ability to think strategically and drive solid results to grow the business
�?�Ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork

Headquartered in Newton, MA, Catalyst online, a WPP company, is a leading provider of search marketing services with a decade of experience in both search engine optimization (SEO) and paid search services (PPC). Our clients include small, mid-size and multi-national organizations in the consumer package goods, travel, business to business, biotech and pharmaceutical industries.

Catalyst online has succeeded in building an energetic, positive and comfortable work environment that cultivates creativity and innovation. We are currently seeking a hardworking professional to lead the management and implementation of search engine marketing campaigns for our clients.

Apply To Job

Source: http://jobs.searchenginejournal.com/job/seo-strategist-newton-ma-catalyst-online-a40524c40d/?d=1&source=rss_page

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Interactive Producer / TEAK Digital / SAN FRANCISCO, CA


The Associate Interactive Producer plays a key role in assisting the Director of Interactive Production and the other Interactive Producers to identify and manage project resources and collaborate around delivery milestones and messaging. This individual will set and manage client expectations.

The person who is most likely to be successful in this position possesses a strong sense of responsibility for their initiatives, are flexible, dedicated to quality, enjoy collaborating with diverse groups of people and are able to expresses themselves clearly and directly in small and large forums.

�?� Administrative project tasks, including file management & organization
�?� Vendor identification and management
�?� Project accounting & financial management
�?� Assisting producers with internal and external resource management & assignments
�?� Interactive ad research & spec consolidation
�?� Facilitation of creative & development reviews

�?� Knowledge of Word and Excel
�?� Working knowledge of Photoshop a plus
�?� Ninja-like time management and prioritization skills
�?� Familiarity with Microsoft Project or similar project management software is preferred
�?� Ability to manage interactive banner campaigns
�?� Efficient online researcher and problem-solver
�?� Aptitude for quick creative thinking with serious attention to detail
�?� Must be self-motivated, able to multi-task and work well as part of a team as well as independently

�?� Candidates should be comfortable talking about the technical details
�?� Internet/computer-savvy and interested in Web trends and able to educate the Client on its ongoing evolution
�?� Basic understanding of HTML is a plus
�?� The ideal candidate already has knowledge of Dreamweaver or Flash
�?� Previous experience with Filemaker, Word Press or Ruby on Rails would be an advantage

Apply To Job

Source: http://jobs.searchenginejournal.com/job/interactive-producer-san-francisco-ca-teak-digital-4f2baa5fac/?d=1&source=rss_page

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