Product Marketing Manager / BranchOut / San Francisco, CA

BranchOut/San Francisco, CA


San Francisco, CA

Job Type:
Full Time

BranchOut is the largest professional networking service on Facebook. BranchOut allows users to leverage their extended Facebook friend network to identify inside connections for incredible opportunities such as finding a job, recruiting great talent, or expanding the power of their professional network. BranchOut also operates as the largest job board on Facebook with over 3 million jobs and 20,000 internships. BranchOut is backed by Accel Partners, Redpoint Ventures, Norwest Venture Partners, Floodgate and several of the most prominent angel investors in Silicon Valley.

Interested in being a pioneer in marketing business applications built on the Facebook platform? Want to work on creating and launching the newest business products in the social world? The Product Marketing Manager will work with the head of marketing and a multi-disciplinary team to position BranchOut's enterprise sales and recruiting products, develop our product marketing strategy, and lead go-to-market execution. This role will touch upon many key areas of the business, including messaging, positioning, collateral development, marketing events and PR. Successful candidates must be self-starters who are action oriented, capable of multi-tasking and moving concurrent projects forward, and have excellent communication and product positioning skills.


�?� Work closely with the head of marketing to create and launch new enterprise products
�?� Develop product positioning, messaging, go-to-market strategy and all marketing and sales assets including web pages, white papers, videos, presentations, datasheets and all key collateral for new sales products aimed at business users
�?� Create and optimize web landing pages to convert new customers
�?� Design and create online marketing and onboarding materials for self-service products
�?� Develop thought leadership content and marketing plans to position BranchOut as the leader in social business solutions
�?� Analyze and communicate shifts in competitive landscape, including pricing, marketing and positioning directions
�?� Help organize and support launch events, trade shows and other product marketing efforts


�?� BS/BA degree, MBA a plus
�?� 5-10 years of marketing experience, preferably with deep expertise in marketing sales solutions
�?� Ability to distill complex thoughts into clear, concise writing
�?� Creative marketing instincts with experience running successful marketing campaigns
�?� Able to interpret quantitative data to make key business decisions
�?� Strong project management and cross-functional communication and writing skills
�?� Proven track record in writing compelling positioning and marketing materials
�?� Self-starter, able to self-manage to deadlines
�?� Demonstrated ability to roll out complex, data-driven marketing campaigns
�?� Mad chops in all marketing tools (e.g., keynote, ppt, GTW, Salesforce)


�?� Competitive base and strong equity packages
�?� Unlimited PTO
�?� 100% benefits coverage for all employees, plus FSA, 401K and Transport Plan
�?� Work with smart people and build amazing product
�?� Killer of�ce, close to AT&T Park, walking distance to Muni and Caltrain
�?� Stocked fridge and multiple catered meals per week
�?� Kegarator (the good stuff)
�?� Foosball, Ping Pong, Xbox and other systems

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