From Kim Bhasin:
Orabrush founder Robert Wagstaff came up with a great product but he just couldn't sell it. Even after spending $50,000 on informercials and pitches about the tongue-scraping brush that eliminates bad breath, it looked like the company was going...
Source: http://www.openforum.com/articles/how-one-company-used-social-media-to-get-on-walmarts-shelves
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