Audience Development / Social Media Manager / DECA / Santa Monica, CA

DECA/Santa Monica, CA

Job Specification

The Social Media Manager is responsible for implementing DECA's Social Media Strategy, developing brand awareness and generating inbound traffic. Specifically, this person has to grow the audience base of DECA's new YouTube channel, Kin Community. This role reports to the VP of Marketing.


�?� Aggressively grow Kin Community's subscriber base on YouTube and reach out to various YouTube partners for mutually beneficial collaborations
�?� Develop strategy and implement action plan to accomplish subscriber goal for YouTube Kin Community
�?� Manage partner relationships, develop viral Marketing campaigns and devise other means to accomplish these goals
�?� Implement best practices on titles, tags and tagging to ensure optimal exposure of content and maximize video views
�?� Manage presence in social networking sites including Facebook, Twitter, and other similar community sites
�?� Advise the content creation team on best practices for producing content that will resonate with the demo on the various platforms
�?� Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns
�?� Work with the Product development team to ensure social media tools (for ex. FB connect, Sharing buttons) are kept up to date


�?� In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Youtube, Twitter)
�?� Proven experience in growing customer base on social media channels, in particular on YouTube
�?� Good technical understanding and ability to pick up new tools quickly
�?� Good working knowledge of principles of SEO, tagging principles etc.
�?� Must live and breathe Social Media 24/7 and constantly advance knowledge

Company Summary

DECA is the premier lifestyle digital media company. We deliver premium online video to an engaged audience
through a portfolio of owned and operated sites and a scaled online video network. It is the first video distribution
network targeted at the female audience. Our video programming comes from a wide variety of content providers
including leading cable companies, magazine publishers and independent producers. The service went live in
October 2010 and we've been scaling rapidly and expanding our business ever since.

Headquartered in Santa Monica, DECA is funded by Mayfield Fund, General Catalyst Partners, Rustic Canyon Partners and Atomico.

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