Catalyst Online/New York, NYSenior SEO Strategist �?? Organic Search Marketing (SEO)
The Organic Search Director will provide team leadership and a passion for the discipline of organic search with a desire for operational excellence. The ideal candidate will have hands on experience in organic strategies, processes, analytics and in meeting/exceeding client goals and campaign KPIs. This individual will lead a small team of organic Search Managers and Specialists in the daily execution of search engine optimization (SEO) campaigns and well as contributing to new product offerings.
Category/Account strategy and business results:
�?� Develop a strong understanding of the client's products, competition, industry, marketing goals and objectives
�?� Provides guidance through strategic and tactical input to team members for successful execution SEO campaigns
�?� Research performance and analytics data, developing key insights for quarterly and annual business reviews
�?� Provide analysis, QA and insights for monthly reports
�?� Works closely with Account Directors for campaign alignment with client goals
�?� Works closely with Project Manager in developing campaign project plan and scope definition
Team management:
�?� Manage team in achieving all performance KPIs, including optimization and troubleshooting recommendations
�?� Coordinate strategies with internal teams (ADs, S&A, Paid) across multiple brands and business lines
�?� Review campaign hours to ensure that deliverable timelines are within the expected ranges
�?� Provide support and recognition for your team and effectively foster teamwork that drives motivation and retention
�?� Participate in the training, individual development, on-boarding and mentoring of each staff member
�?� Track team paid time off, and approve timesheets
Innovation and Organic Search Practice improvements:
�?� Participate in team innovation meetings with creative input & task ownership
�?� Contribute to the development of new product offerings and practice innovations
�?� Actively contribute to corporate initiatives, automation prnjects, process changes and roll-outs
�?� Stay current with industry trends, best practices and discusses potential impact with team on client work
�?� Periodically aid in creating new business presentations
�?� Create POVs, best practices and assist in developing key process documentation
Skills and Experience
�?� 4 year college degree or equivalent work experience required, graduate degree a plus
�?� 5+ years of experience in organic search engine marketing, agency experience preferred
�?� Proven team leadership and management experience
�?� Strong data analytics and strategy background
�?� High-level proficiency in Microsoft Office, particularly Excel and PowerPoint
�?� Exceptional oral, written and presentation/communication skills
�?� Excellent interpersonal skills, and eagerness to work as member of a team
�?� Ability to think strategically and drive solid results to grow the business
�?� Ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork
Headquartered in Newton, MA, Catalyst online, a WPP company, is a leading provider of search marketing services with a decade of experience in both search engine optimization (SEO) and paid search services (PPC). Our clients include small, mid-size and multi-national organizations in the consumer package goods, travel, business to business, biotech and pharmaceutical industries.
Catalyst online has succeeded in building an energetic, positive and comfortable work environment that cultivates creativity and innovation. We are currently seeking a hardworking professional to lead the management and implementation of search engine marketing campaigns for our clients.
Catalyst Online is an Equal Opportunity Employer
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