How a Viral Video Helped Launch an Offbeat Product

How a Viral Video Helped Launch an Offbeat Product

From Jane Applegate:

Jane Applegate is reporting live from SXSW in Austin. It’s too bad Austin Craig couldn’t attend the SXSW session titled “Viral Is a Dirty Word: Strategic Video Success,” but he didn't buy a SXSW Interactive pass. The...

Source: http://www.openforum.com/articles/how-a-viral-video-helped-launch-an-offbeat-product

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