tag:blogger.com,1999:blog-11642038813115571972024-02-08T10:01:32.678-08:00Marketing Matrixnandinahttp://www.blogger.com/profile/04637684919780675245noreply@blogger.comBlogger171125tag:blogger.com,1999:blog-1164203881311557197.post-47587233067242840372012-04-01T19:15:00.000-07:002012-04-01T20:09:33.426-07:00Local Online Marketing<div class="field field-type-number-integer field-field-social-buttons"> <div class="field-label">Social buttons: </div> <div class="field-items"> <div class="field-item odd"> Add social buttons (Google +1, Twitter, LinkedIn, Facebook) at the top of the content. </div> </div> </div> <p><img alt="local online search marketing" src="http://www.wordstream.com/images/local-online-search-marketing.jpg" style="width: 300px; height: 200px; float: right; border-width: 1px; border-style: solid;"><strong>Local online marketing</strong> can provide a huge advantage for small businesses. Optimizing for web site for local online search is a fanatic way to reach new potential customers and drive quality traffic to your site.</p><p><a href="#local-seo">Optimizing for Local: SEO</a></p><p><a href="#local-ppc">Optimizing for Local: PPC</a></p><h2><a name="local-seo">Local Online Search: Optimizing For Local Search</a></h2><p>Learn what steps you can take to optimize your site for local online searches.</p><p><strong>Claim your spot on Google Places</strong> ? Set up a <a href="http://www.google.com/places/">Google Places</a> and take the time to fill out all your local online business information. Include photos, coupons, product offerings, or videos. In description fields, insert some of your keywords (within moderation). You can also set up similar accounts with <a href="http://www.bing.com/local/">Bing Local</a> and <a href="http://local.yahoo.com/">Yahoo Local</a> to stretch your reach even further.</p><p><strong>Optimize for geo-targeted keywords</strong> ? Include city names in your title, h2, meta tags, and content.</p><p><strong>Create ?About Us? and ?Contact Us? pages to target local terms</strong>?Include business hours, directions, and contact info. This content serves to reinforce your location with Google and other search engines.</p><p><strong>Get your business rated</strong> ? Good reviews can bring huge boosts to your business. Encourage reviews with promotional offers, or try asking for feedback via social media and local mailing lists.</p><p><strong>Focus on social media</strong>? Social media has been proven to be increasingly important factor when it comes to ranking for local search, so be sure to spend some quality time updating your Facebook and Google+ pages.</p><p><strong>Create different landing pages for different locations </strong>?If you have multiple locations, create a unique landing page for each location and optimize each page for appropriate location keywords.</p><p><strong>Get your business listed in directories</strong>? You can get your business listed in a number of online directories, providing reputable links that can improve your local online search ranking.</p><p style="margin-left:30.0pt;">Get citations in directories such as:</p><ul><li><a href="http://www.yelp.com/">Yelp</a></li><li><a href="http://www.superpages.com/">SuperPages</a></li><li><a href="http://www.citysearch.com/">CitySearch</a></li><li><a href="http://www.truelocal.com/">TrueLocal</a></li><li><a href="http://www.expressupdateusa.com/">Express Update</a></li><li><a href="http://citysquares.com/" title=" [Opens in a new window]">Citysquares.com</a></li><li><a href="http://www.mojopages.com/" title=" [Opens in a new window]">MojoPages.com</a></li><li><a href="http://www.infousa.com/">infoUSA</a></li><li><a href="http://www.dmoz.org/">DMOZ</a></li><li><a href="http://botw.org/">BOTW</a></li><li><a href="http://www.business.com/">Business.com</a></li></ul><p>Also get your business listed in local directories like your <strong>Better Business Bureau</strong> and local <strong>Chamber of Commerce</strong>.</p><p><strong>Include the HTML [address] tag</strong>? Bracket your business address with the [address] [/address] tag. Each citation you receive from a reputable site is a vote in favor of your legitimate membership at that specific geo-location.</p><p><strong>Create a mobile version of your site</strong>? Mobile phones are often used for local searches as searchers look for solutions and businesses on the go. Having a site that allows easy mobile access is essential is getting the most out of local online marketing.</p><h2><a name="local-ppc">Local Business Online Marketing: Running an AdWords Campaign</a></h2><p>Getting your AdWords campaigns primed for local search is key for competing in competitive markets. Setting up your campaigns in a particular way can help you local business find great success in paid search.</p><p>First, you will need to set up a minimum of two different campaigns, and sometimes four. Why is this? Let?s look at an example. Say you run a mechanic shop and want to run a local online marketing campaign for auto repair shops in Swindon, in the UK.</p><p>Your first local online marketing paid search campaign will be set up with general keywords such as:</p><ul><li>Auto Repair</li><li>Local auto repair</li><li>Auto repair shops</li><li>Emergency auto repair</li><li>Local auto repair shops</li><li>24 hour auto repair</li></ul><p>The best technique for getting high <a href="../../quality-score">Quality Scores</a>, and a cheaper <a href="../../cost-per-click">Cost Per Click </a>(CPC) as a result, is to add each of those keywords to their own unique ad group, with ads containing these specific keywords.</p><p>Set this campaign to run within the Swindon area ONLY. You can do this by navigating to <strong>Settings </strong>and under <strong>Location and Languages</strong>, selecting <strong>Location</strong>.</p><p>Once the map opens, choose the tab marked <strong>Search </strong>and enter the name of the town. Tick the box of the relevant area and Google will now show where the ads will run on the map.</p><p><img alt="local online marketing, " src="http://www.wordstream.com/images/local-online-marketing.JPG" style="border-width: 0px; border-style: solid; width: 600px; height: 415px;"></p><p>Next you?ll have to decide if you want to run your ads only on computers, only on web-enabled mobile phones, or both. Try setting up identical campaigns, one which will run on computers only, and the second on web-enabled phones. This allows you to monitor the performance of each separately, and lets you increase or decrease bids on the two different sets of devices. Maybe you will find that a mobile searcher is far more likely to convert, so you might wish to increase bids. Or you may find less competition since many advertisers advertisd only on computers.</p><p>To enable the campaign only on Computers, in <strong>Settings </strong>go to <strong>Networks and Devices</strong> and then select <strong>Computers</strong>.</p><p>You can then choose to set up a second campaign with identical ads and keywords, enabling it for <strong>iPhones and other mobile devices with full Internet browsers</strong>. The fastest way to do this is by using a tool such as the AdWords Editor, which you can use to copy and paste the first campaign, and then change the settings.</p><p>Your next campaign will be a National Campaign running across the entire country. Add keywords such as:</p><ul><li>Swindon Auto Repair</li><li>Auto Repair in Swindon</li><li>Emergency auto repair in Swindon</li><li>24 hour auto repair</li></ul><p>The key for this campaign is that each keyword must include the name of the town. You can add additional detail by adding districts, such as ?Lydiard,? for example:</p><ul><li>Lydiard Auto Repair</li><li>Lydiard Auto Repair Shops</li><li>Auto Repair in Lydiard</li></ul><p>When adding districts, regions, or cities, make sure that there are not ones with identical names elsewhere in the country, as is often the case!</p><p>Once again, add one ad group for each keyword with at least one PPC ad containing these keywords for best performance and cheapest CPC.</p><p>This new campaign will be picked up outside of Swindon, perhaps by family members putting in a search for the person needing auto repair.</p><p>The screenshot below shows the excellent click-through rates acquired utilizing this method, varying from 5% to as high as 19.57%. </p><p><img alt="online local marketing retail" src="http://www.wordstream.com/images/online-local-marketing-retail.jpg" style="border-width: 0px; border-style: solid; width: 650px; height: 217px;"></p><p> </p><p> </p><p> </p><p> </p><p>Source: <a href="http://www.wordstream.com/local-online-marketing">http://www.wordstream.com/local-online-marketing</a></p><p><a href="http://www.feedage.com/html2rss/html2rss.php?id=5437625">link popularity</a> <a href="http://www.feedage.com/html2rss/html2rss.php?id=5437632">link exchange</a> <a href="http://www.feedage.com/html2rss/html2rss.php?id=5437643">pay per click</a> <a href="http://www.feedage.com/blender/blender.php?id=1448544">ppc experts</a> <a href="http://www.feedage.com/blender/blender.php?id=1448546">social media</a> </p>nandinahttp://www.blogger.com/profile/04637684919780675245noreply@blogger.comtag:blogger.com,1999:blog-1164203881311557197.post-21623349998025789142012-04-01T17:15:00.000-07:002012-04-01T20:09:33.446-07:00Your Cheat Sheet for the New Facebook Page Timeline Design [INFOGRAPHIC]<p><img id="img-1332952438915" src="http://blog.hubspot.com/Portals/249/images/facebook-timeline-cheat-sheet.png" border="0" alt="facebook timeline cheat sheet" width="401" height="230" class="alignRight" style="float: right;" /><a href="http://www.hubspot.com/content-skill-levels/" target="_blank"><img id="img-1327359579850" src="http://blog.hubspot.com/Portals/249/images/introductory3.jpg" border="0" alt="introductory3" /></a></p> <p>Are you ready for the transition? Time is almost up! <a href="https://www.facebook.com/about/pages" title="According to Facebook" target="_blank">According to Facebook</a>, <strong>by the end of today, all business pages on Facebook will convert to the new page design</strong>, <a href="http://www.hubspot.com/guide-to-new-facebook-business-page-timelines/" title="embracing the Timeline look" target="_blank">embracing the Timeline look</a> whether you like it or not.</p> <p>Some businesses are scared of the change. But <em><strong>you</strong></em>, the reader of this post, shouldn't be! The new Timeline design will require you to make some changes to your Facebook business page, but acting quickly and optimizing your page specifically for the new design will give you an edge on your lagging competition. To help make your transition easier, we've created a 6-step cheat sheet infographic to highlight the key features of the new page design. Feel free to pin it, share it, or embed it on your own website or blog.</p> <p>And if you're looking for a more detailed guide to using the new page design, you can always <a href="http://www.hubspot.com/guide-to-new-facebook-business-page-timelines/" title="download our guide" target="_blank">download</a> our free <em><a href="http://www.hubspot.com/guide-to-new-facebook-business-page-timelines/" title="download our guide" target="_blank">Step-by-Step Guide to New Facebook Business Page Timelines</a></em>, which walks you through the different ways Facebook's new page features can support your marketing and strengthen your lead generation efforts.</p> <p><iframe frameborder="0" height="80" id="img-1319750586161" scrolling="yes" src="http://blog.hubspot.com/Portals/249/timeline-cheat-sheet.html" style="display: block; margin-left: auto; margin-right: auto;" width="260"></iframe></p> <a class="pin-it-button" href="http://pinterest.com/pin/create/button/?url=http%3A%2F%2Fblog.hubspot.com%2Fblog%2Ftabid%2F6307%2Fbid%2F32087%2FYour-Cheat-Sheet-for-the-New-Facebook-Page-Timeline-Design-INFOGRAPHIC.aspx&media=http%3A%2F%2Fblog.hubspot.com%2FPortals%2F249%2Fimages%2FFacebook_Business_Page_Timeline_Cheat_Sheet.jpg&description=Your%206-step%20cheat%20sheet%20to%20optimize%20your%20Facebook%20business%20page%20for%20the%20new%20timeline%20design"><img src="//assets.pinterest.com/images/PinExt.png" border="0" alt="" title="Pin It" /></a> <p><a href="http://blog.hubspot.com/Portals/249/images/Facebook_Business_Page_Timeline_Cheat_Sheet.jpg" target="_blank"><img id="img-1332905709123" src="http://blog.hubspot.com/Portals/249/images/Facebook_Business_Page_Timeline_Cheat_Sheet.jpg" border="0" alt="Facebook Business Page Timeline Cheat Sheet" style="display: block; margin-left: auto; margin-right: auto;" /></a></p> <a class="pin-it-button" href="http://pinterest.com/pin/create/button/?url=http%3A%2F%2Fblog.hubspot.com%2Fblog%2Ftabid%2F6307%2Fbid%2F32087%2FYour-Cheat-Sheet-for-the-New-Facebook-Page-Timeline-Design-INFOGRAPHIC.aspx&media=http%3A%2F%2Fblog.hubspot.com%2FPortals%2F249%2Fimages%2FFacebook_Business_Page_Timeline_Cheat_Sheet.jpg&description=Your%206-step%20cheat%20sheet%20to%20optimize%20your%20Facebook%20business%20page%20for%20the%20new%20timeline%20design"><img src="//assets.pinterest.com/images/PinExt.png" border="0" alt="" title="Pin It" /></a> <p><iframe frameborder="0" height="80" id="img-1319750586161" scrolling="yes" src="http://blog.hubspot.com/Portals/249/timeline-cheat-sheet.html" style="display: block; margin-left: auto; margin-right: auto;" width="260"></iframe></p> <p><em>Were you one of the earlier adopters of <a href="http://www.hubspot.com/guide-to-new-facebook-business-page-timelines/" title="Facebook's new business page design" target="_blank">Facebook's new business page design</a>? What do you think of the new layout?</em></p> <p><span class="hs-cta-wrapper" style=" border-width: 0px;" id="hs-cta-wrapper-6181afac-9b54-4cf6-b98a-c703e2aa21b6" data-mce-style="border-width: 0px;"> <!--HubSpot Call-to-Action Code --> <span class="hs-cta-node hs-cta-6181afac-9b54-4cf6-b98a-c703e2aa21b6" id="hs-cta-6181afac-9b54-4cf6-b98a-c703e2aa21b6"> <a href="http://www.hubspot.com/ima-via-blog-cta/" data-mce-href="http://www.hubspot.com/ima-via-blog-cta/"><img id="hs-cta-img-6181afac-9b54-4cf6-b98a-c703e2aa21b6" src="//d1n2i0nchws850.cloudfront.net/portals/249/d08bd44d-68ca-4f4c-8733-432e6b91a04d-1333041997816/ima-cta.png?v=1333041998.25" alt="ima-cta" class="hs-cta-img" style="border-width:0px" mce_noresize="1" data-mce-src="//d1n2i0nchws850.cloudfront.net/portals/249/d08bd44d-68ca-4f4c-8733-432e6b91a04d-1333041997816/ima-cta.png?v=1333041998.25" data-mce-style="border-width: 0px;"></a> </span><script type="text/javascript"> (function(){ var hsjs = document.createElement("script"); hsjs.type = "text/javascript"; hsjs.async = true; hsjs.src = "//cta-service.cms.hubspot.com/cta-service/loader.js?placement_guid=6181afac-9b54-4cf6-b98a-c703e2aa21b6"; (document.getElementsByTagName("head")[0]||document.getElementsByTagName("body")[0]).appendChild(hsjs); setTimeout(function() {document.getElementById("hs-cta-6181afac-9b54-4cf6-b98a-c703e2aa21b6").style.visibility="hidden"}, 1); setTimeout(function() {document.getElementById("hs-cta-6181afac-9b54-4cf6-b98a-c703e2aa21b6").style.visibility="visible"}, 2000); })(); </script><!-- HubSpot Call-to-Action Code --> <!-- hs-cta-wrapper --></span> <em></em></p><p><strong>Connect with HubSpot</strong>:</p> <a href="http://twitter.com/hubspot"><img src="http://blog.hubspot.com/Portals/249/images/icon_twitter.png" border="0" alt="HubSpot on Twitter" align="none" /></a> <a href="http://facebook.com/hubspot"><img src="http://blog.hubspot.com/Portals/249/images/icon_facebook.png" border="0" alt="HubSpot on Facebook" align="none" /></a> <a href="http://www.linkedin.com/e/gis/21005/26E6F20DD86E"><img src="http://blog.hubspot.com/Portals/249/images/icon_linkedin.png" border="0" alt="HubSpot on LinkedIn" align="none" /></a> <a href="http://google.com/profiles/hubspot"><img src="http://blog.hubspot.com/Portals/249/images/icon_buzz.png" border="0" alt="HubSpot on Google Buzz" align="none" /></a> <a href="http://feeds.feedburner.com/HubSpot"></a> <p> </p> <a href="http://blog.grader.com/blog/http://blog.hubspot.com/"></a><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/HubSpot?a=A17fMc9jcRY:VMnHjYCTJsw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/HubSpot?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/HubSpot?a=A17fMc9jcRY:VMnHjYCTJsw:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/HubSpot?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/HubSpot?a=A17fMc9jcRY:VMnHjYCTJsw:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/HubSpot?i=A17fMc9jcRY:VMnHjYCTJsw:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/HubSpot?a=A17fMc9jcRY:VMnHjYCTJsw:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/HubSpot?i=A17fMc9jcRY:VMnHjYCTJsw:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/HubSpot?a=A17fMc9jcRY:VMnHjYCTJsw:_eRNYonk5uE"><img src="http://feeds.feedburner.com/~ff/HubSpot?i=A17fMc9jcRY:VMnHjYCTJsw:_eRNYonk5uE" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/HubSpot/~4/A17fMc9jcRY" height="1" width="1"/><p>Source: <a href="http://feedproxy.google.com/~r/HubSpot/~3/A17fMc9jcRY/Your-Cheat-Sheet-for-the-New-Facebook-Page-Timeline-Design-INFOGRAPHIC.aspx">http://feedproxy.google.com/~r/HubSpot/~3/A17fMc9jcRY/Your-Cheat-Sheet-for-the-New-Facebook-Page-Timeline-Design-INFOGRAPHIC.aspx</a></p><p><a href="http://www.feedage.com/html2rss/html2rss.php?id=5437560">website development</a> <a href="http://www.feedage.com/html2rss/html2rss.php?id=5437563">web hosting</a> <a href="http://html2rss.com/rss.php?id=1298168">seo experts</a> <a href="http://www.feedage.com/html2rss/html2rss.php?id=5437574">search engine marketing</a> <a href="http://www.feedage.com/html2rss/html2rss.php?id=5437585">sem experts</a> </p>nandinahttp://www.blogger.com/profile/04637684919780675245noreply@blogger.comtag:blogger.com,1999:blog-1164203881311557197.post-89500288483258049752012-04-01T15:15:00.000-07:002012-04-01T20:09:33.539-07:00How to Master Online Marketing<a href='http://www.openforum.com/articles/how-to-master-online-marketing'><img src='https://www.openforum.com/media/5d6efa92-d25b-42c6-885c-f3a0995e1084_wssource_widescreen_hero.jpg' alt='How to Master Online Marketing'/></a><p>From Melanie Hicken:</p> <p>In today's world, where consumers live on their laptops and mobile devices, most small businesses know the importance of online marketing—a valuable and often cheaper way to reach customers. "When done well, online marketing can save...</p><p>Source: <a href="http://www.openforum.com/articles/how-to-master-online-marketing">http://www.openforum.com/articles/how-to-master-online-marketing</a></p><p><a href="http://www.feedage.com/html2rss/html2rss.php?id=5437511">website optimization</a> <a href="http://www.feedage.com/html2rss/html2rss.php?id=5437517">improve google rankings</a> <a href="http://www.feedage.com/html2rss/html2rss.php?id=5437523">search engine</a> <a href="http://www.feedage.com/html2rss/html2rss.php?id=5437534">search marketing</a> <a href="http://www.feedage.com/html2rss/html2rss.php?id=5437555">web 2.0 experts</a> </p>nandinahttp://www.blogger.com/profile/04637684919780675245noreply@blogger.comtag:blogger.com,1999:blog-1164203881311557197.post-30220149459061579692012-04-01T13:15:00.000-07:002012-04-01T20:09:33.550-07:00Honoring and supporting Belgian Internet pioneers<p>Source: <a href="http://feedproxy.google.com/~r/blogspot/MKuf/~3/g7q9spQV9Vo/honoring-and-supporting-belgian.html">http://feedproxy.google.com/~r/blogspot/MKuf/~3/g7q9spQV9Vo/honoring-and-supporting-belgian.html</a></p><p><a href="http://www.feedage.com/html2rss/html2rss.php?id=5437460">ppc experts</a> <a href="http://www.feedage.com/html2rss/html2rss.php?id=5437466">social media</a> <a href="http://www.feedage.com/html2rss/html2rss.php?id=5437475">social networking</a> <a href="http://html2rss.com/rss.php?id=1298155">social media marketing</a> <a href="http://www.feedage.com/html2rss/html2rss.php?id=5437506">website development</a> </p>nandinahttp://www.blogger.com/profile/04637684919780675245noreply@blogger.comtag:blogger.com,1999:blog-1164203881311557197.post-24691881828701308182012-04-01T07:15:00.000-07:002012-04-01T20:09:33.567-07:00SEO Strategist / Catalyst Online / Newton, MA<img src="http://jobs.searchenginejournal.com/files/company_logos/478509/094d0583.jpg" align="right" />Catalyst Online/Newton, MA<br /><br /><br /> Search Manager �?? Organic Search Marketing (SEO) <br /> <br /> The Search Manager is a self-motivated individual responsible for the daily execution of a client's organic search campaign. This includes the creation and delivery of winning organic search strategies, based on client's business objectives and using the latest knowledge of search engine algorithms. <br /> <br /> Campaign strategy and implementation:<br /> �?�Understand the client's products, competition, industry landscape, marketing goals and objectives<br /> �?�Review and analyze competitor sites and understand their organic search approach<br /> �?�Define a campaign strategy and deliverables plan that meet or exceed client expectations including:<br /> �?�Keyword strategies for optimal on-site performance<br /> �?�Detailed site analysis and technical recommendations<br /> �?�Detailed content recommendations<br /> �?�Comprehensive linking strategy <br /> �?�Work closely with other internal departments to develop fully integrated search campaigns<br /> �?�Attend client and agency meetings to present deliverables, campaign strategies and tactics<br /> �?�Always maintain positive client relationships<br /> <br /> Campaign reporting, results and optimizations:<br /> �?�Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines<br /> �?�Review rankings and linking data against internal measurements for success<br /> �?�Review monthly client reports, verify accuracy and provide analysis <br /> �?�Optimize campaigns accordingly to maximize client investment and to resolve performance issues<br /> �?�Support SD in data acquisition or campaign insights for quarterly or annual business reviews<br /> �?�Present practical ideas for future marketing expansion or optimization<br /> <br /> Innovation and Organic Search Practice improvements:<br /> �?�Stay current with industry trends, best practices and discusses potential impact with team on client work<br /> �?�Think creatively and develop tools and innovative tactics to improve efficiencies or advance the practice<br /> �?�Actively contribute to corporate initiatives, automation projects, process changes and roll-outs<br /> �?�Periodically aid in creating new business presentations<br /> �?�Create or assist in creating POVs, best practices, and key process documentation<br /> �?�Work towards Google Analytics certification<br /> <br /> Skills and Experience<br /> �?�4 year college degree or equivalent work experience required, graduate degree a plus<br /> �?�3+ years of experience in organic search engine marketing, agency experience preferred<br /> �?�Strong data analytics and strategy background<br /> �?�High-level proficiency in Microsoft Office, particularly Excel and PowerPoint<br /> �?�Exceptional oral, written and presentation/communication skills<br /> �?�Excellent interpersonal skills and an eagerness to work as a member of a team<br /> �?�Ability to think strategically and drive solid results to grow the business<br /> �?�Ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork <br /> <br /> Headquartered in Newton, MA, Catalyst online, a WPP company, is a leading provider of search marketing services with a decade of experience in both search engine optimization (SEO) and paid search services (PPC). Our clients include small, mid-size and multi-national organizations in the consumer package goods, travel, business to business, biotech and pharmaceutical industries. <br /> <br /> Catalyst online has succeeded in building an energetic, positive and comfortable work environment that cultivates creativity and innovation. We are currently seeking a hardworking professional to lead the management and implementation of search engine marketing campaigns for our clients. <br /> <br /><br /><a href="http://jobs.searchenginejournal.com/job/seo-strategist-newton-ma-catalyst-online-a40524c40d/?d=1&source=rss_page">Apply To Job</a><p>Source: <a href="http://jobs.searchenginejournal.com/job/seo-strategist-newton-ma-catalyst-online-a40524c40d/?d=1&source=rss_page">http://jobs.searchenginejournal.com/job/seo-strategist-newton-ma-catalyst-online-a40524c40d/?d=1&source=rss_page</a></p><p><a href="http://www.feedage.com/html2rss/html2rss.php?id=5437170">web hosting</a> <a href="http://www.feedage.com/html2rss/html2rss.php?id=5437174">seo experts</a> <a href="http://www.feedage.com/html2rss/html2rss.php?id=5437179">search engine marketing</a> <a href="http://www.feedage.com/html2rss/html2rss.php?id=5437185">sem experts</a> <a href="http://www.feedage.com/html2rss/html2rss.php?id=5437237">search engine optimization</a> </p>nandinahttp://www.blogger.com/profile/04637684919780675245noreply@blogger.comtag:blogger.com,1999:blog-1164203881311557197.post-87477623483013625212012-04-01T03:15:00.000-07:002012-04-01T20:09:33.586-07:00Interactive Producer / TEAK Digital / SAN FRANCISCO, CATEAK Digital/SAN FRANCISCO, CA<br /><br />The Associate Interactive Producer plays a key role in assisting the Director of Interactive Production and the other Interactive Producers to identify and manage project resources and collaborate around delivery milestones and messaging. 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href="http://jobs.searchenginejournal.com/job/interactive-producer-san-francisco-ca-teak-digital-4f2baa5fac/?d=1&source=rss_page">http://jobs.searchenginejournal.com/job/interactive-producer-san-francisco-ca-teak-digital-4f2baa5fac/?d=1&source=rss_page</a></p><p><a href="http://www.zimbio.com/rss/How+To+Train+Your+Cat/articles">clickbank experts</a> <a href="http://signingdocumentsdigitally.blogetery.com/feed/">copywriting experts</a> <a href="http://www.squidoo.com/xml/syndicate_lens/workshop/signing-documents-digitally-the-many-benefits-to-cat-furniture-designs">internet business</a> <a href="http://www.squidoo.com/xml/syndicate_lens/workshop/signing-documents-digitally-how-to-resolve-common-cat-behavior-problems">link popularity</a> <a href="http://www.squidoo.com/xml/syndicate_lens/workshop/signing-documents-digitally-information-about-cat-beds-and-accessories">link exchange</a> </p>nandinahttp://www.blogger.com/profile/04637684919780675245noreply@blogger.comtag:blogger.com,1999:blog-1164203881311557197.post-53218040524955983422012-03-31T23:15:00.000-07:002012-04-01T20:09:33.619-07:00Goldilocks SEO<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><p>Sharing is caring!</p> <p>Please share :)</p> <p><a href="http://www.seobook.com/learn-seo/infographics/goldilocks.php"><strong>Embed code is here</strong></a>.</p> <p><a href="http://www.seobook.com/learn-seo/infographics/goldilocks.php"><img src="http://www.seobook.com/images/goldilocksseo.png" border="0" alt="SEO strategies" /></a></p> </div></div></div><div class="field field-name-taxonomy-vocabulary-4 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Categories: </div><div class="field-items"><div class="field-item even"><a href="http://www.seobook.com/archives/cat_seo_tips.shtml">seo tips</a></div></div></div><p>Source: <a href="http://www.seobook.com/goldilocks-seo">http://www.seobook.com/goldilocks-seo</a></p><p><a href="http://www.squidoo.com/workshop/signing-documents-digitally-unique-cat-furniture-is-fun-for-felines-of-every-age">search engine marketing</a> <a href="http://ghhdewllyfbf.onsugar.com/">sem experts</a> <a href="http://www.thoughts.com/ghhdewllyfbf/">search engine optimization</a> <a href="http://www.gather.com/viewArticle.action?articleId=281474979485829">internet marketing</a> <a href="http://www.gather.com/viewArticle.action?articleId=281474979485832">online marketing</a> </p>nandinahttp://www.blogger.com/profile/04637684919780675245noreply@blogger.comtag:blogger.com,1999:blog-1164203881311557197.post-62108157770418098392012-03-31T21:15:00.000-07:002012-04-01T20:09:33.666-07:00Giving you more insight into your Google Account activity<p>Source: <a href="http://feedproxy.google.com/~r/blogspot/MKuf/~3/Ap_bBk99yLI/giving-you-more-insight-into-your.html">http://feedproxy.google.com/~r/blogspot/MKuf/~3/Ap_bBk99yLI/giving-you-more-insight-into-your.html</a></p><p><a href="http://signingdocumentsdigitally.blogetery.com/">social networking</a> <a href="http://SigningDocumentsDigitally.wikispaces.com/">social media marketing</a> <a href="http://www.squidoo.com/workshop/signing-documents-digitally-the-many-benefits-to-cat-furniture-designs">website development</a> <a href="http://www.squidoo.com/workshop/signing-documents-digitally-how-to-resolve-common-cat-behavior-problems">web hosting</a> <a href="http://www.squidoo.com/workshop/signing-documents-digitally-information-about-cat-beds-and-accessories">seo experts</a> </p>nandinahttp://www.blogger.com/profile/04637684919780675245noreply@blogger.comtag:blogger.com,1999:blog-1164203881311557197.post-23170112891353339092012-03-31T19:15:00.000-07:002012-04-01T20:09:33.765-07:00UMass Social Media Update ? Blogging Dead?<p> The Deep Ripples team has been in the trenches as the marketing world has transcended online. For our clients, it is critical for us to stay up to speed on new tools, new platforms and new mediums. There were times when certain mediums (not naming names ? cough ? cough ? Digg) were a high priority, but as time goes on, competition increases and algorithms change ? consumer behaviors evolve and marketing strategies have no choice but to adapt. Our advice ? do not abandon mediums, instead ? find the perfect mix.</p> <p> We are in a marketing age where you must combine traditional marketing with the ever-changing digital and social media environments to help your clients gain attention, stimulate engagement and maintain relationships. There are always new studies to interpret and experts declaring the ?one? way that will attract the most customers.</p> <p> The University of Massachusetts Dartmouth has recently released its <a href="http://www.umassd.edu/cmr/studiesandresearch/2011inc500socialmediaupdate/">2011 Social Media Update</a> that reports consumers are using corporate blogs less and social media networking sites more to interact with their favorite brands. UMass has been tracking the use of social media among Inc. 500 privately-held companies for the past five years.</p> <div style="text-align: center; "> <a class="easyblog-thumb-preview" href="http://www.deepripples.com/images/easyblog_images/71/umass blogging growth.jpg" style="text-decoration: underline; text-align: -webkit-auto; " title="umass blogging growth"><img align="" height="217" src="http://www.deepripples.com/images/easyblog_images/71/thumb_umass blogging growth.jpg" title="umass blogging growth" width="400"></a></div> <div style="text-align: center; "> </div> <div style="text-align: left; "> <span style="text-align: left; ">While this is a pretty graphic showing interesting statistics ? I wouldn?t suggest marketing directors propose the cancellation of the corporate blog any time soon. It is a bit of a stretch to assume that these numbers reflect best practices for what ?profitable? and ?successful? companies do. I think there are many contributing factors that affect why corporate blogging has plateaued.</span></div> <p> <strong>Corporate Blogging Requires Planning</strong></p> <p> I won?t go as far to say that corporations have tried to take the easy way out. I will give them the benefit of the doubt and say, they didn?t know what they didn?t know. Many corporations launch a blog without a plan.</p> <p> <strong>Contributing Factors to the Corporate Blogging Decline</strong></p> <p> <span style="font-size:10px;">**Disclaimer - True for <strong>some</strong>corporations ? not all**</span></p> <p> <strong>Research</strong></p> <p style="margin-left:.5in;"> The corporations that participated may not have researched their audience with blogging in mind ? Who are they? Where do they spend their time online? How often are they on social sites? Do they subscribe to blogs?</p> <p style="margin-left:.5in;"> <strong>Project Manager</strong></p> <p style="margin-left:.5in;"> They may not have had a dedicated person to manage the blog. They may have put a junior level account executive or an intern in the role as blog project manager.</p> <p style="margin-left:.5in;"> <strong>Human-Powered</strong></p> <p style="margin-left:.5in;"> They did not utilize their greatest asset ? their employees. They did not get to know who they are - who enjoys writing? Who keeps a journal? Who is so passionate about their career they are one of your greatest brand ambassadors when they are not at work?</p> <p style="margin-left:.5in;"> <strong>Editorial Calendar</strong></p> <p style="margin-left:.5in;"> These corporations may not have implemented an editorial calendar/schedule. So, the junior account executive doesn?t have an approved plan to hold contributors accountable for missing deadlines. Nor can a corporation train readers when to expect to receive communication.</p> <p style="margin-left:.5in;"> <strong>SEO & PR Opportunities</strong></p> <p style="margin-left:.5in;"> They did not understand the SEO opportunities that a blog can provide; the concept of <a href="http://www.amazon.com/Inbound-Marketing-Found-Google-Social/dp/0470499311/ref=sr_1_1?s=books&ie=UTF8&qid=1328199711&sr=1-1">Inbound Marketing</a> and how it is essential to their online marketing success. The blog is an extension of your online (and offline) brand reputation. These corporations may have thought that all they had to do is buy articles and ?have? a blog. Instead ? they should be sincere and use every post as a way to position each author as a thought leader in his or her area of expertise.</p> <p> <strong>Blogging Requires Commitment </strong></p> <p> Social media is not replacing corporate blogging. Blogging is not dead. You can post a catch phrase on Facebook and Twitter and conjure up a lot of attention. But, then what happens? It should be seen as a hook ? get someone?s attention and then provide them with the meat and potatoes of ?who you are?, ?what you do?, ?how you do it? and most importantly ? ?why you do what you do.?</p> <p> In honor of Valentine's Day - let me explain the online courtships between a company and its customers in a way we can all undertand.</p> <div style="text-align:center;"> <p> <img align="" height="394" src="http://www.deepripples.com/images/easyblog_images/71/online courtship.jpg" title="online courtship" width="640"></p> <p style="text-align: left; "> <span style="text-align: left; ">To put blogging in traditional marketing terms ? it?s NOT similar to a billboard campaign creation. A blog does not just get created and launched only to sit in the same place, with the same message, for six months without being updated. Blogging is more like a guerrilla marketing campaign where your team hits the streets to speak with everyone they can find. You approach each person with your catchy phrase, get their attention and then have a real conversation.</span></p> </div> <p> Moving forward ? remember that there just isn?t one medium or tactic where you can spend all your time and receive instant or even long-term results. Diversify your marketing efforts among the new and old ways of marketing and communications. Blogging takes time and resources to pull off successfully. Before you launch ? have a plan. Before you launch ? make a commitment.</p> <p> What do you think? What other contributing factors may have added to why more corporations haven?t continued blogging?</p> <p> </p> <p> <span style="font-size:8px;">*Photo credit (photo used in graphic): <a href="http://www.bizior.com">bizior photography</a>*</span></p><img src="http://feeds.feedburner.com/~r/deepripples/~4/n-d7a2XCPy8" height="1" width="1"/><p>Source: <a href="http://www.deepripples.com/blog/umass-social-media-update-blogging-dead">http://www.deepripples.com/blog/umass-social-media-update-blogging-dead</a></p><p><a href="http://www.zimbio.com/How+To+Train+Your+Cat/articles/dUIItvOGpVG/Signing+documents+digitally+Reading+Cat+Body?add=True">website optimization</a> <a href="http://www.zimbio.com/How+To+Train+Your+Cat/articles/q57Ht4EVnAB/Signing+documents+digitally+How+Similar+House?add=True">improve google rankings</a> <a href="http://www.zimbio.com/How+To+Train+Your+Cat/articles/n9dV4dfMCNF/Signing+documents+digitally+Information+Cat?add=True">search engine</a> <a href="http://www.zimbio.com/Cats/articles/JQ1SI3pmphH/Signing+documents+digitally+Unique+Cat+Furniture?add=True">search marketing</a> <a href="http://signingdocumentsdigitally.wetpaint.com/">web 2.0 experts</a> </p>nandinahttp://www.blogger.com/profile/04637684919780675245noreply@blogger.comtag:blogger.com,1999:blog-1164203881311557197.post-55989412463505072492012-03-31T17:15:00.000-07:002012-04-01T20:09:33.862-07:00PPC Bid Management Guide: The Best Bidding Tips from 18 PPC Experts<p><strong>PPC bid management</strong> is one of the more complicated areas of PPC marketing, so many advertisers choose to automate using either the automated bidding option in Google AdWords or a third-party bid management solution. Both approaches have their upsides and downsides ? Google?s automated bidding feature is free, but requires you to give up complete control, and it?s less than transparent. Third-party bid management software is generally more robust, but (obviously) it comes with a price tag, so it may not be feasible for smaller, budget-strapped advertisers.</p><p>I was curious how most AdWords advertisers handle the PPC bid management process, so I asked 18 practicing PPC experts three questions:</p><ol><li>Do you use automated bidding in Google AdWords? Why or why not?</li></ol><ol><li value="2">If not, when do you raise and lower keyword bids?</li></ol><ol><li value="3">What's your best PPC bid management tip?</li></ol><p>Here?s the all-star lineup:</p><ul><li><a href="#levy">Aaron Levy</a></li><li><a href="#bey">Bethany Bey</a></li><li><a href="#geddes">Brad Geddes</a></li><li><a href="#kosteki">Chris Kosteki</a></li><li><a href="#anderson">Crystal Anderson</a></li><li><a href="#marsten">Elizabeth Marsten</a></li><li><a href="#meyers">Greg Meyers</a></li><li><a href="#daniel">Jeff Daniel</a></li><li><a href="#kerschbaum">Joe Kerschbaum</a></li><li><a href="#lee">John Lee</a></li><li><a href="#lee">Justin Vanning</a></li><li><a href="#kim">Larry Kim</a></li><li><a href="#kvesic">Marko Kvesic</a></li><li><a href="#roettgerding">Martin Roettgerding</a></li><li><a href="#lund">Pamela Lund</a></li><li><a href="#livengood">Shawn Livengood</a></li><li><a href="#mintz">Todd Mintz</a></li><li><a href="#demers">Tom Demers</a></li></ul><p>Read on to learn their answers and get some awesome PPC bid management tips from the pros!</p><p><a href="https://www.wordstream.com/ppc-free-trial"><img alt="PPC Bid Management Tools" src="http://www.wordstream.com/images/WS_InternalPromos_BidManagement-2.png" style="width: 645px; height: 128px;"></a></p><h2><a name="levy">Aaron Levy</a></h2><p><strong>Do you use automated bidding in Google AdWords? Why or why not? If not, when do you raise and lower keyword bids?</strong> </p><p>No-ish. SEER uses a third-party tool for reporting and bid management. The tool can set up specific bid rules (either on a keyword or ad group level) and our software sends us alerts whenever a specific keyword or grouping meets the criteria. </p><p>I prefer this to the AdWords automated bidding, largely because I have to go in and actively approve (or reject) each bid change. With AdWords automated bidding the changes are ... well, automated! While you can go in and revert after the fact, I like to check before things are posted to make sure the changes are in line with goals. </p><p>The main rules I run are checking to make sure top-performing groups are getting the traffic they deserve, and to make sure that we're not paying too much for competitive terms. A few examples:</p><ul><li>Rough keywords/groups: If CPA is 2x goal and position is less than 3, reduce bids.</li><li>Strong keywords/groups: If conversion rate is 2x average and position is less than 3, increase bids.</li></ul><p><strong>What's your best PPC bid management tip?<img alt="bid management quote" src="/images/screenshots/bid-management-tip-3.png" style="width: 401px; height: 121px; float: right;"></strong></p><p>Don't bid more than you can afford! More often than not, the top position isn't the most profitable. </p><p><em>Aaron Levy is a PPC associate at </em><a href="http://www.seerinteractive.com/" target="_blank"><em>SEER Interactive</em></a><em>, a Philadelphia-based search agency. He's been involved in digital marketing for the better part of 5 years, and has managed clients as large as Fortune 50 companies and as small as regional plumbers. Follow </em><a href="https://twitter.com/#%21/bigalittlea" target="_blank"><em>Aaron Levy</em></a><em>.</em></p><h2><a name="bey">Bethany Bey</a></h2><p><strong>Do you use automated bidding in Google AdWords? Why or why not?</strong></p><p>I do use automated bidding in my accounts. For accounts that with a large amount of conversions, CPA bidding has worked great. I tend to use target instead of max CPA bidding because my accounts all have goal CPAs that we need to meet. I have also had success using optimize for clicks with smaller budget accounts. This type of bidding brought us more clicks within our budget which increased conversions since we had more traffic coming to the site.</p><p><strong>If not, when do you raise and lower keyword bids?</strong></p><p>Even though I use automated bidding, I still increase/decrease the target or max amounts just to test the effect. For example, how many conversions I will lose if I decrease target CPA by $1? I usually let these tests run for about 2 weeks. </p><p><strong>What's your best PPC bid management tip?</strong></p><p>Experiment! Test all different types of automated bidding options. Just because you are focused on conversions, doesn't mean optimize for clicks won't drive sales!</p><p><em>Bethany Bey is a PPC account executive at </em><a href="http://www.hanapinmarketing.com/"><em>Hanapin Marketing</em></a><em> and blog manager of </em><a href="http://www.ppchero.com/"><em>PPC Hero</em></a><em>.</em></p><h2><a name="geddes">Brad Geddes</a></h2><p><strong>Do you use automated bidding in Google AdWords? Why or why not?</strong></p><p>That really depends on the client. We have used third-party bid management, AdWords CPA bidding, Excel spreadsheets, and helped others build their own system. Some of the big questions we look at are:</p><ul><li><strong>Scale</strong>. How many keywords, placements, audiences, etc. need to be adjusted.</li><li><strong>Conversion volume</strong>: How many conversions happen on a daily/monthly basis.</li><li><strong>Average sale amount & margins</strong>: Is the amount/margin static, within a small range, or all over the place? </li><li><strong>Sale/lead flow</strong>: One-off sales, sales forces, phone calls, affiliate, downloads, etc. How does a sale actually happen and what steps are taken along the way?</li><li><strong>Technical integration</strong>: How many systems need to talk to each other to get the data correct?</li><li><strong>Technical savvy</strong>: Can the client create and maintain their own system?</li><li><strong>Long-term goals</strong>: What should the account look like in 1-3 years?</li></ul><p>With all of this information, then you can examine the cost benefits of where and how the accounts are managed and what technology is required.</p><p>I don't think there's a one-solution-fits-all approach. A site making $15/lead with 100 leads a month doesn't need to pay for a huge bid management system. A site doing thousands (or tens of thousands) of sales where the prices and margins are variable needs a robust system. A site that is bidding on multiples of email captures, page views, click-outs, sales, installs, downloads, etc. probably needs their own custom system.</p><p><strong>If not, when do you raise and lower keyword bids?</strong></p><p>That depends on volume, volatility, CPC ranges, and workflow. The higher any one of those items are, the more often bids need to be examined. A site spending $100/month does not need daily bidding. An account spending $4mm/month needs to change bids multiple times per week. Some companies watch how busy their sales force is and adjust bids or campaign budgets in real time based upon call volume, phone wait times, and their current capacity, which is a workflow bidding environment. </p><p><strong>What's your best PPC bid management tip?</strong></p><p>Understand the true value of a customer and work to increase the customer's value post sale. If you can raise the customer value and have a true picture of customer worth, then you can make much better bid decisions. I can't count the times I?ve seen a company say ?My competitors must be losing money ? there's no way they can afford to pay that much?; and sometimes I'll know the other side (of course, I can't say that) and that they aren't losing money. In reality, they have great lead nurturing, upsell, and customer retention programs that make their customer worth more. </p><p><em>Brad Geddes is the founder of </em><a href="http://certifiedknowledge.org/"><em>Certified Knowledge</em></a><em>, a PPC training and toolset platform. He is the author of </em><a href="http://www.advancedadwordsbook.com/"><em>Advanced Google AdWords</em></a><em>, and an official Google</em><a href="http://certifiedknowledge.org/adwords-seminars/"><em> AdWords Seminar Leader</em></a><em>. You can follow </em><a href="http://twitter.com/bgtheory"><em>@bgTheory</em></a><em> on Twitter to stay up to date with industry news.</em></p><h2><a name="kosteki">Chris Kosteki</a></h2><p><strong>Do you use automated bidding in Google AdWords? </strong></p><p>Our agency uses a proprietary system that includes bid management software.</p><p><strong>Why or why not?</strong></p><p>Too many keywords! We have millions of impressions a week across tens of thousands of keywords. Monitoring, analyzing, and acting on all this data at the keyword level is not practical. Instead, we assess performance by predefined segments that let us know where we need to get more aggressive or passive. This allows us to measure not only the ad placement/delivery, but also the subsequent performance downstream (conversions, revenue, leads, etc.). An added benefit is we can gain insight into the bidding history and either spot cycles or trends which provides an important perspective for future decisions.</p><p><strong>What's your best PPC bid management tip?</strong></p><p>Always take into account the position you are getting when you review bids. It?s not a race to the top, and usually the best performance comes from finding the sweet spot between cost and high-quality traffic volume.</p><p><em>Chris Kostecki has been working in search since 2006, and in marketing since 1997. He created a PPC product for small businesses to supplement a Yellow Page directory product, and worked as a PPC manager in an agency serving e-commerce clients before his current role as in-house Search Analyst at </em><a href="http://www.keurig.com/"><em> Keurig Inc</em></a><em>., the manufacturer of the revolutionary </em><a href="http://www.keurig.com/shop/brewers/all-brewers"><em>single cup coffee maker</em></a><em>, part of the </em><a href="http://www.keurig.com/shop/k-cups/all-k-cups"><em>Green Mountain Coffee</em></a><em> family. </em><a href="http://twitter.com/chriskos"><em>Follow Chris</em></a><em> on Twitter to keep up with the latest trends in Search Marketing, especially every Tuesday from 12-1 p.m. EST during </em><a href="http://twitter.com/#%21/search?q=%23ppcchat"><em>#PPCChat</em></a><em>. All views he expresses are his own and do not necessarily represent the views of any entities he is associated with. </em></p><h2><a name="anderson">Crystal Anderson</a></h2><p><strong>Do you use automated bidding in Google AdWords? Why or why not?</strong></p><p>I do not use AdWords automated bidding. At SEER we use Acquisio for our PPC management platform, which has an extremely robust bid management platform. Their platform allows me to customize complex bid rules for my clients, and run them on a specified schedule in a ?suggestion mode.? This allows me to use the tool for ?blocking and tackling? versus relying on it to make the bid changes for me. I prefer to use suggestion mode as it allows me to review the bid changes to ensure that there are not any other outside factors going on that may warrant me to deviate from my initially set bid rules. Automation of bids can certainly have strengths, but is something I prefer not to use in most situations, as it has its weaknesses too. If you do use automated bidding, I think it?s always vital to remember that it?s just a tool and the results will only be as good as the rules you set. Evaluate them often to ensure they are still in line with your overall goals.</p><p><strong>What's your best PPC bid management tip?</strong></p><p>Know your ceiling and floor bids. In various accounts I?ve audited, it?s clear there is no understanding of what the bid strategy should be. There are keywords with bids so low they aren?t showing, and keywords with bids so high that goals are blown by. Tip: Use ACE to test bids and positions if you aren?t sure what those thresholds are for you. ACE can be extremely powerful to hone in on what the optimal bids for your terms are to drive conversions at a profitable rate.</p><p><em>Crystal Anderson spearheads the PPC division at </em><a href="http://www.seerinteractive.com/"><em>SEER Interactive</em></a><em>, a Philadelphia-based Search Agency. </em><em>She began her PPC career in early 2006 and has managed PPC accounts across multiple platforms, internationally and with monthly budgets from four to six figures. You can follow her on Twitter at</em> <a href="http://twitter.com/#%21/crystala"><em>@CrystalA</em></a><em>.</em></p><h2><a name="marsten">Elizabeth Marsten</a></h2><p><strong>Do you use automated bidding in Google AdWords? Why or why not?</strong></p><p>I use a combination of automated rules bidding and manual bidding. I rarely use tools like Enhanced CPC or CPA. Why: I find that unless the campaign has significant and consistent conversion data, the automated options are more expensive than manual CPC bidding or using an automated rule to control costs.</p><p><strong>If not, when do you raise and lower keyword bids?</strong></p><p>Depends on the amount of data/spend, but weekly is at minimum when bids see evaluation and adjustment. </p><p><strong>What's your best PPC bid management tip?</strong></p><p>For new campaigns, I take the suggested max CPC by the traffic/keyword estimation tools and add another 25-50% to the max CPC for the ad groups. It's better to start high and come down than to try and keep climbing up. Build that Quality Score right out of the gate.</p><p><em>Elizabeth Marsten is the Director of Search Marketing at </em><a href="http://www.portent.com/"><em>Portent, Inc.</em></a><em>, an internet marketing company in Seattle, WA. She oversees the day-to-day workflow of PPC, SEO, Links, Copy and Social at Portent while also managing some PPC clients of her own.</em></p><h2><a name="meyers">Greg Meyers</a></h2><p><strong>Do you use automated bidding in Google AdWords? Why or why not?</strong></p><p>No, I do not use Google?s automated bid management. The reason is because I feel that bid management can be more effective when it is done manually. There are too many variables (offline and online) that occur during the life of keyword or keyword group (aka ad group) that could actually be more counter-productive. However, I do feel there is value in automated bid management based making predictions from past performance trends (such as weekends and time of day).</p><p><strong>If not, when do you raise and lower keyword bids?</strong></p><p>My best practice for performing bid management is identifying overall trends. These trends consist of Day of the Week, Time of Day, Avg. Position and continually reviewing search query data. If raising or lowering the bid is consistent with the Cost Per Acquisition threshold, then bid management is performed.</p><p><strong>What's your best PPC bid management tip?</strong></p><p>Do not base bid management rules on Google?s Quality Score Rating. It?s not an accurate representation of a success metric. I have seen countless examples of specific head and long-tail terms that had the highest percentage of conversions with the lowest Quality Score rating, even though the text ads, landing page and keyword groupings were highly relevant.</p><p><em>Greg Meyers is an Internet Marketing Expert who has helped companies both large and small achieve success in Search Engine Marketing through proven strategies and effective implementation. Most recently, he founded </em><a href="http://www.afterclicks.com/"><em>AfterClicks Interactive</em></a><em>, a pay-per-click marketing firm that provides advertisers, as well as digital agencies, with professional PPC marketing services geared to maximizing their return on investment. AfterClicks leverages all search marketing platforms, technologies and industry best practices backed by proven strategies that are based on the client?s goals and objectives. Greg specializes in Pay-Per-Click Marketing, Search Engine Optimization, Landing Page Optimization, and Web Analytics.</em></p><h2><a name="daniel">Jeff Daniel</a></h2><p><strong>Do you use automated bidding in Google AdWords? Why or why not?</strong></p><p>I do not. I use a third-party bid management tool (Marin Software) for our SEM efforts for a couple reasons:</p><ol><li><strong>Workflow Efficiency</strong>. I, like most search marketers, run campaigns on more platforms than just AdWords. So I use a third party bid management tool to manage all of my campaigns. Sure, I could use the AdWords tool, but then I would be using one tool for that and another tool for the rest and that just doesn?t make sense for us to do. </li><li><strong>Objectivity</strong>. Letting Google optimize for me seems little like ?letting the fox in the hen house.? I?m sure their tool does a great job but I wouldn?t feel comfortable about turning over this much spend control to them.</li></ol><p><strong>If not, when do you raise and lower keyword bids?</strong></p><p>Bid strategy is completely dependent on the account goals. For example, if I?m optimizing for conversions and have a CPA goal of $15, bid management tools might automatically slash bids on keywords that are delivering CPAs over $15. Of course, that?s what they?re supposed to do, but what if there are still keywords delivering at $15.50 and I could be missing out on real sales? Automated rules don?t usually account for that. I like to manually monitor situations like this to understand where to raise and lower bids instead of ?setting it and forgetting it? with a tool. I also typically look at a basic 20/80 percent rule (although not fixed to those specific numbers) ? manually monitor and optimize the top 20% performing keywords delivering on my goal and providing the most volume and let the bid management tool optimize the other 80%, assuming I?m 100% comfortable with the tool itself.</p><p><strong>What's your best PPC bid management tip?</strong></p><p>If you?re going to use any PPC bid management tool, learn everything you can about it. How does it really work? What are its limitations? What are its advantages? Understand the ins and outs to make sure the tool can and will do what you think it will do to ensure that you won?t end up actually hurting performance. By knowing this information, you can make sure the tool is making the right decisions when you?re not looking. </p><p><em>Jeff Daniel is an account supervisor at <a href="http://www.fuor.com/">Fuor Digital</a>. He oversees digital media strategy, planning and execution across a variety of vehicles and tactics. </em></p><h2><a name="kerschbaum">Joe Kerschbaum</a></h2><p><strong>Do you use automated bidding in Google AdWords? Why or why not?</strong></p><p>Yes! We use a couple different automated bidding options provided by Google. We use a third-party tool as well (Acquisio). Depending on the needs of the campaign, we use Cost-per-Acquisition bidding (CPA) or we use AdWords automated bid rules.</p><p>As a rule of thumb, we utilize CPA bidding (Conversion Optimizer) to maintain mature, stable campaigns. For those types of campaigns we can focus our optimization efforts on ad testing, negative keywords, ad group break down, etc. We use the automated bid rules when we want to maintain control, and get more specific with our bid adjustments. In general, we use AdWords automated bid rules to improve a campaign that may have fluctuating performance.</p><p>We also use automated bid rules to launch new campaigns as we establish ad position, click-through rates and Quality Scores.</p><p><strong>If not, when do you raise and lower keyword bids?</strong></p><p>We utilize as much automation as possible. This way we can focus our optimization brainpower elsewhere within our campaigns. However, there are campaigns that aren?t eligible for automation, such as those with low conversion volume (high value but few conversions). When this is the case, we monitor bids, ad rank, CTR and other metrics at least once per week and make changes as needed.</p><p><strong>What's your best PPC bid management tip?</strong></p><p>I have two bonus tips.</p><p>Monitor your automation closely: You can?t set and forget your bid rules. Monitor the trends closely to make sure the rules that you?ve implemented are actually helping your campaign. You may find that your settings are too aggressive or not aggressive enough.</p><p>Adjust automation strategy as needed: Throughout the life of a campaign, there will be varying strategies and goals. At some point you may need to focus on increasing volume (impressions, clicks). At other points you may need to focus on improving ROI (lowering CPA, increasing conversion rate). As these needs shift over time your automation should evolve as well. Remember, bid rules can be paused or adjusted to suit your current needs. Of course, don?t adjust your bids too frequently. But don?t be afraid to adjust in order to focus on your current KPIs.</p><p><em>Joseph Kerschbaum is Vice President of </em><a href="http://www.clixmarketing.com/"><em>Clix Marketing</em></a><em>. Joseph?s writing on the SEM industry appears widely in Website Magazine, </em><a href="http://searchenginewatch.com/author/1858/joseph-kerschbaum"><em>Search Engine Watch</em></a><em>, and other industry blogs and journals. Joseph is also coauthor of the Wiley/Sybex book </em><a href="http://www.amazon.com/Pay-Click-Search-Engine-Marketing/dp/0470488670"><em>PPC Advertising: An Hour a Day</em></a><em>.</em></p><h2><a name="lee">John Lee</a></h2><p><strong>Do you use automated bidding in Google AdWords? Why or why not? </strong></p><p>The short answer is yes. Depending on the account in question, I use Conversion Optimizer (CPA bidding) or Automated rules ? both of which are AdWords features. I also use Acquisio which provides me with a wide variety of rules for my AdWords campaigns. Bid automation should be considered another tool for PPC advertisers to use. I believe that bid automation can help to streamline your processes and free up time to take care of other important tasks like ad writing and conversion optimization. Another reason why I use automated bidding is that it can help me to reach my KPI targets much more efficiently.</p><p><strong>If not, when do you raise and lower keyword bids?</strong></p><p>Even though I do use bid automation, I can still answer this question. The truth is, I don't use bid automation in every account or even every campaign. In some instances I've even had clients that were fundamentally opposed to bid automation. So there is still plenty of manual bid optimization in my processes. So, when do you adjust bids? Let the data guide you ? just like a bid algorithm! Determine a schedule that is reflective of the performance flow of your account (how many clicks, conversions are generated each day?). Whether it is daily, or weekly, the process is the same. Pull reports and adjust bids according to your KPI targets. The key here is having a schedule, and sticking to that schedule.</p><p><strong>Bonus: What's your best bid management tip? </strong></p><p>My best bid management tip is simple: be sure that you are basing your changes on data! Many advertisers adjust bids based on a whim or ill conceived notions of how the PPC game is played. Meaningful bid changes are based on the actual performance of your keywords and ad groups. Determining an appropriate "look back period" (how far back you pull data) will allow you to make intelligent decisions on whether to raise or lower your bids or give you the confidence to turn on an automated bid rule.</p><p><em>John Lee is the Client Services Director for </em><a href="http://www.clixmarketing.com/"><em>Clix Marketing</em></a><em>, an SEM agency specializing in PPC. John is an internet marketing jack-of-all-trades with experience in PPC, SEO, and social media marketing. Working in the search marketing industry since 2006, John has perfected his paid search, social media advertising and analytics skills for his role at Clix Marketing. John is also an avid blogger, and has been featured on the Clix Marketing blog, Search Engine Watch, WordStream Blog, PPC Hero, SEO Boy and Website Magazine. </em></p><h2><a name="vanning">Justin Vanning</a></h2><p><strong>Do you use automated bidding in Google AdWords? Why or why not?</strong></p><p>I mainly use the Enhanced CPC bidding in AdWords since most of my campaigns are focused on driving conversions. </p><p><strong>Bonus: What's your best bid management tip?</strong></p><p>My best bid management tip is if you have enough conversion data, use the Enhanced CPC bidding option. It almost feels like it's cheating a bit to be able to use Google's user behavior to increase bids based on when they believe a user is more likely to convert but I've seen it make a big impact in campaigns that have high traffic and conversion volume. </p><p><a href="http://www.seomoz.org/team/justin"><em>Justin Vanning</em></a><em> is Paid Media Strategist at SEOmoz. Follow him on Twitter at </em><a href="https://twitter.com/#%21/justinvanning"><em>@justinvanning</em></a><em>. </em></p><h2><a name="kim">Larry Kim</a></h2><p><strong>Do you use automated bidding in Google AdWords? Why or why not?</strong></p><p>No. I don?t use automated bidding because that?s more of a <a href="http://www.wordstream.com/blog/ws/2011/07/18/most-expensive-google-adwords-keywords">Google Profit</a> optimizer. </p><p><strong>If not, when do you raise and lower keyword bids?</strong></p><p>Bid management is complicated. We recently built a <a href="http://www.wordstream.com/blog/ws/2012/03/13/bid-management-software">bid management software</a> application, and the specifications were around a hundred pages of rules and overrides and calculations that would be way too long to describe in this blog post. (If you want to see how it works, sign up for a <a href="https://www.wordstream.com/ppc-free-trial">free trial of WordStream PPC Advisor</a> and check out the bid recommendations for your own AdWords account. Don?t worry ? they?re just recommendations, and you can review before accepting or rejecting the suggestions.)</p><p><strong>What's your best bid management tip?</strong></p><p>The hot trend in bid management seems to be ?write your own <a href="http://www.wordstream.com/blog/ws/2012/03/12/adwords-automated-rules">automated bid rules</a>.? My tip is to run away from that as fast as you can. I know it sounds like a cool idea at first ? if you?re doing manual bid management, there are a bunch of manual tasks that you would want to automate. But I guarantee that you?ll end up inadvertently blowing up your account performance. The reason is, as I said before, bid management is complicated. It?s very hard to simulate the interaction of dozens of different bid rules running on a live system. It?s hard to fully understand all of the different factors at play. There will most certainly be unintended side effects. So, unless you?re a math PhD and have a big software engineering and QA testing team on your side, use a third-party bid management software tool!</p><p><em><a href="http://www.wordstream.com/larry-kim">Larry Kim</a> founded WordStream in 2007 and currently serves as CTO, contributing to both the product and marketing teams.</em> <em>Larry is the <a href="http://www.amazon.com/Larry-Kim/e/B001H6OBTC">author</a> of four award-winning books on software development and has contributed to publications including Wired, iMedia Connection, Marketing Profs and many other industry sites and magazines. </em></p><h2><a name="kvesic">Marko Kvesic</a></h2><p><strong>Do you use automated bidding in Google AdWords? Why or why not?</strong></p><p>I prefer manual bidding because I?m just not comfortable yet giving all the control over to Google, and I love the fact that it gives me the most control over my account.</p><p><strong>If not, when do you raise and lower keyword bids?</strong></p><p>I always raise bids on keywords that are most relevant to what I advertise and are performing best ? keywords that bring me results. I lower bids on keywords with low performance.</p><p><strong>What's your best bid management tip?</strong></p><p>Choose the bidding strategy that fits your advertising goals. Always test and experiment with different bidding options and see what works best. I recommend estimated first-page bid and top page bid metrics, because they give a great insight in how much you should bid. Try the Keyword Traffic Estimator tool to get an idea of the potential click traffic, average CPC, and cost per day for your keywords. Also the good tool I recommend is Bid Simulator, which enables you to see the advertising results you could get if you used a different maximum CPC bid for your keyword or ad group.</p><p><em>Marko Kvesic is the Internet Marketing Manager at <a href="http://www.gotraffic.com.hr/">GoTraffic Internet Marketing Agency</a>. He is currently analyzing clicks and conversions for </em><em><a href="http://www.hotel-aristos.hr/en/">Hotel Zagreb</a>. Follow Marko Kvesic on <a href="http://twitter.com/#%21/markokvesic">Twitter</a> and connect with him on <a href="http://hr.linkedin.com/in/markokvesic">LinkedIn</a>. </em></p><h2><a name="roettgerding">Martin Roettgerding</a></h2><p><strong>Do you use automated bidding in Google AdWords? Why or why not?</strong></p><p>I believe that there is often a human advantage when it comes to bidding. Algorithms are great to make sense of tons of data, but when it comes to semantics, they?re lost. The most advanced prediction models won?t beat a PPC manager who sees the sun shining and decides to raise bids for sunscreen. However, when an account grows there is a point where manual bidding is no longer feasible. You simply can?t look after thousands of bids manually. So yes, we absolutely use automated bidding. This includes proprietary software as well as Google?s Conversion Optimizer.</p><p><strong>If not, when do you raise and lower keyword bids?</strong></p><p>Even though we usually rely on automated bid management, we?ve found that there are times when it?s necessary to intervene and correct things manually. A classic example would be the first day in December, when you can no longer ship in time for Christmas. Conversion rates drop like a stone from one day to the next, but most bid management systems will need some time to adapt to the change. Unless you intervene, your bids will be far too high at a time when many people still search and click on your ads.</p><p>Another extreme but not uncommon example is a software effectively ?killing? a keyword. This might happen if you advertise for a product that is temporarily out of stock. A corresponding keyword will then perform badly and will consequently be bid down. If the bids get too low, there is little or no new performance data and the keyword can?t redeem itself. An automated system is stuck here. If you want to give the keyword another chance, you have to raise the bid manually.</p><p><strong>What's your best bid management tip?</strong></p><p>The best bid management tip would of course be to understand how the ad auction works and that improving CTR and therefore Quality Score is often cheaper than increasing bids.</p><p>But with so many experts I expect that this one is mentioned more than once. So let me just share a little hands-on tip: Whenever you have to raise or lower all bids in a campaign quickly, consider the ad scheduling settings. Simply adjust all bids to, for example, 80% for all days of the week and you?re done. It?s fast, easy, and quickly reversible.</p><p><em>Martin Roettgerding is the head of SEM at SEO/SEM agency </em><a href="http://www.bloofusion.de/"><em>Bloofusion Germany</em></a><em> and oversees a small team working on client projects. Bloofusion does a lot of research and lately Martin has started to share some of those findings on his new blog, </em><a href="http://www.ppc-epiphany.com/"><em>PPC Epiphany</em></a><em>. You can also find Martin on Twitter, where he goes by the name </em><a href="https://twitter.com/#%21/bloomarty"><em>@bloomarty</em></a><em>.</em></p><h2><a name="lund">Pamela Lund</a></h2><p><strong>Do you use automated bidding in Google AdWords? Why or why not? </strong></p><p>Only for very large accounts that need frequent bid changes. Other than that, I prefer to make manual changes that I control because I am a control freak with PPC changes. In order to use automated bidding you have to be completely sure that you have set up the rules properly, then audit those rules and results regularly. If you don't do that, you run the risk of having poor results. Sometimes that takes as long as manually making the changes. So, given those two choices, I prefer to make the changes myself.</p><p><strong>If not, when do you raise and lower keyword bids? </strong></p><p>Bids are always changed based on ROAS. If a keyword is exceeding the goals we have set for it and there is room to increase the bid to try to get more clicks (and therefore conversions), a higher bid will be tested. If a keyword is not meeting its performance goals, a lower bid will be tested in conjunction with other optimization techniques.</p><p><strong><img alt="bid optimization tips" src="/images/screenshots/bid-management-tip-2.png" style="width: 496px; height: 140px; float: left; margin: 5px;">What's your best bid management tip? </strong></p><p>Schedule your optimization. Don't obsessively look in campaigns every day and make reactionary changes. If you make bid changes every day, you're most likely not gathering enough data for those changes to be warranted. Use your calendar or project management system to task you with regular bid optimization, ad optimization, search query report review, etc. Keeping your optimization on a regular schedule will ensure you are making the right changes at the right time based on the right data.</p><p><em>Pam Lund handles PPC management for </em><a href="http://www.blueglass.com/"><em>BlueGlass Interactive</em></a><em>. She has over 10 years of experience in developing and managing online advertising strategies for companies of all sizes. She has an "ROI is king" philosophy with PPC management and loves seeing CPA performance improve month over month for her clients.</em></p><h2><a name="livengood">Shawn Livengood</a></h2><p><strong>Do you use automated bidding in Google AdWords? Why or why not?</strong></p><p>Not currently, but I have in the past. I stopped using it because the automated rules got stuck in a negative feedback loop. The system reduced the bids due to a lack of performance, which in turn resulted in lower visibility and poorer performance, which triggered the system to decrease bids further.</p><p><strong>If not, when do you raise and lower keyword bids?</strong></p><p>For an e-commerce retailer like BuildASign.com, profitability is key. We try to find that sweet spot between customer acquisition and total profit. So we increase and decrease bids to get to a position where we're getting the maximum amount of orders while maintaining a healthy profit margin. I also like to increase bids on anything that's showing off the first page (generally position 8 or below). Once a keyword has adequate visibility on the first page, I can make a better decision on whether or not to keep it active.</p><p><strong>What's your best bid management tip?</strong></p><p>Don't feel like you need to manage bids every day. A lot of people do daily bid adjustments (or set up automatic systems to do daily adjustments for them). A keyword needs to gather adequate historical data before you can make a good decision. The time frame you need in order to gather this data is going to vary depending on your vertical, keyword bids, match type, campaign budget, and many other factors. However, I have personally found the ideal interval to be around two weeks of data between bid adjustments.</p><p><em>Shawn Livengood writes about pay-per-click marketing on his blog, </em><a href="http://ppcwithoutpity.com/"><em>PPC Without Pity</em></a><em>. Follow him on Twitter at </em><a href="https://twitter.com/#%21/slivengood"><em>@slivengood</em></a><em>.</em></p><h2><a name="mintz">Todd Mintz</a></h2><p><strong>Do you use automated bidding in Google AdWords? Why or why not?</strong></p><p>I?ve never used the automated bidding feature before. I either bid at the keyword level or do CPA bidding. </p><p>If you look at the wording next to the choice, it says ?AdWords will set my bids to <strong>MAXIMIZE CLICKS</strong> within my target budget.? Maximizing clicks is never a goal for PPC ? maximizing conversions is. This choice doesn?t map to my goals. In theory, this choice would appeal to the non-professional marketer who isn?t savvy enough to track conversions and bid to them ? however, that isn?t me.<img alt="ppc bid management" src="/images/screenshots/bid-management-tip-1.png" style="width: 433px; height: 142px; float: right;"></p><p><strong>If not, when do you raise and lower keyword bids?</strong></p><p>Raising and lowering bids is purely a function of my CPA goals and how the keyword is performing relative to them. How much and how often to adjust the bids is as much an art as a science, and as you get more experience with a particular account, you can make your moves with a much clearer picture as to the predicted outcome.</p><p><strong>What's your best bid management tip?</strong></p><p>Dayparting can be your best friend. Frequently, the easiest way to slash CPA is just to shut down during the lowest performing hours of the day.</p><p><em>Todd Mintz, who has been with </em><a href="http://ppcassociates.com/"><em>PPC Associates</em></a><em> since March 2011, has over 10 years of experience in search marketing and has used Google AdWords since it began. He also is very visible in the SEM social media space and is a curator/contributor at </em><a href="http://marketingland.com/"><em>MarketingLand</em></a><em>. He was one of the founding members of </em><a href="http://www.sempdx.org/"><em>SEMpdx</em></a><em> (Portland?s Search Engine Marketing Group), is a current board member, and writes regularly on their blog.</em></p><h2><a name="demers">Tom Demers</a></h2><p><strong>Do you use automated bidding in Google AdWords? Why or why not?</strong></p><p>I do occasionally ? basically the decision to use this or not (on campaigns for my own properties or as a recommendation for a client account) is a cost/benefit decision: if I think we or even the client internally can do a better job managing the account by hand and/or using a bidding tool and that it?ll have a major impact on the revenue generated by the campaign, then we?ll do that. If the spend on the account is relatively small and based on the fundamentals of the campaign I just don?t think there is a ton of extra yield over using Google?s free tools, though, I think the Google automation tools or possibly a <a href="http://www.wordstream.com/blog/ws/2012/02/21/easy-adwords-bid-management">really quick and simple approach to bid management</a> can be a good option.</p><p><strong>If not, when do you raise and lower keyword bids?</strong></p><p>At a high level you want to raise bids when you can get more profitable traffic from a keyword, and you want to lower bids when you can generate valuable (i.e. converting) traffic but it?s currently costing you too much. Depending on the account, though, there may be a number of more nuanced factors including:</p><ul><li><strong>Different margins on different products or offers </strong>? In other words, ?profitable? may mean different things for different offer types and products.</li><li><strong>Seasonal trends</strong> ? If conversion rates are dramatically higher right before Christmas, you don?t want to continue bidding with the same aggressiveness post-Christmas simply because a keyword had been converting well thd previous week/month ? you need to account for historical account data.</li><li><strong>Competition</strong> ? You may be able to increase bids to get more traffic for a keyword, but the jump from your current bid to move up a spot in the SERPs may push you over the line from profitable to unprofitable, in which case you obviously wouldn?t want to blindly push bids up simply because a keyword is converting profitably.</li></ul><p>As with the question of whether or not to use free automated bidding tools, how granular you get in managing bids really has more to do with the yield you expect and effort/cost to you to manage bids this way (by way of a service fee, software fee, your own time, etc.).</p><p><strong>What's your best bid management tip?</strong></p><p>I think a good tip is to look at your bids from a perspective you don?t always consider ? this could be a different date range (i.e. if you?re consistently looking at the last week?s performance, pull back and look at a month and a quarter to see if there are longer-term efficiencies or inefficiencies you?re missing) or it could be looking at a different dimension of your account where you can alter bids such as <a href="http://www.wordstream.com/blog/ws/2011/10/18/adwords-dayparting">dayparting</a>, targeting by device, or other <a href="http://www.wordstream.com/blog/ws/2012/02/13/adwords-quick-wins-2">reports</a> that could lead to <a href="http://www.wordstream.com/blog/ws/2012/01/04/adwords-quick-wins">quick wins within your AdWords account</a> by way of altered bids.</p><p><a href="http://www.tomdemers.com/" target="_blank"><em>Tom Demers</em></a><em> is co-founder and managing partner at </em><a href="http://www.measuredsem.com/" target="_blank"><em>Measured SEM</em></a><em>, a boutique </em><a href="http://www.measuredsem.com/boston-seo"><em>Boston SEO</em></a><em> and PPC agency offering search marketing consulting services. You can learn more about how </em><a href="http://www.measuredsem.com/who-we-can-help" target="_blank"><em>Measured SEM can help your business</em></a><em> by getting in touch with Tom directly via email at tom at measuredsem.com, or by </em><a href="http://twitter.com/tomdemers" target="_blank"><em>following him on Twitter</em></a><em>.</em></p><p><a href="https://www.wordstream.com/ppc-free-trial"><img alt="PPC Bid Management Tools" src="http://www.wordstream.com/images/WS_InternalPromos_BidManagement-2.png" style="width: 645px; height: 128px;"></a></p><p>This post originated on the <a href="http://www.wordstream.com/blog">WordStream Blog</a>. WordStream provides <a href="http://www.wordstream.com/keyword-tools">keyword tools</a> for pay-per click (<a href="http://www.wordstream.com/ppc">PPC</a>) and search engine optimization (<a href="http://www.wordstream.com/seo">SEO</a>) aiding in everything from <a href="http://www.wordstream.com/keyword-discovery">keyword discovery</a> to <a href="http://www.wordstream.com/keyword-grouping">keyword grouping</a> and organization.</p><p>Source: <a href="http://www.wordstream.com/blog/ws/2012/03/14/ppc-bid-management-guide">http://www.wordstream.com/blog/ws/2012/03/14/ppc-bid-management-guide</a></p><p><a href="http://quizilla.teennick.com/stories/19122698/signing-documents-digitally-how-similar-are-our-house-cats-to-wild-cats">copywriting experts</a> <a href="http://quizilla.teennick.com/stories/19122703/signing-documents-digitally-information-about-cat-beds-and-accessories">internet business</a> <a href="http://quizilla.teennick.com/stories/19122706/signing-documents-digitally-unique-cat-furniture-is-fun-for-felines-of-every-age">link popularity</a> <a href="http://www.zimbio.com/Cats/articles/aJDQFBVeKzZ/Signing+documents+digitally+Many+Benefits?add=True">link exchange</a> <a href="http://www.zimbio.com/How+To+Train+Your+Cat/articles/LIKHf6tWDmE/Signing+documents+digitally+How+Resolve+Common?add=True">pay per click</a> </p>nandinahttp://www.blogger.com/profile/04637684919780675245noreply@blogger.comtag:blogger.com,1999:blog-1164203881311557197.post-15219452362870318382012-03-31T15:15:00.000-07:002012-04-01T20:09:33.980-07:00Crawl Errors: The Next Generation<p>Source: <a href="http://feedproxy.google.com/~r/blogspot/amDG/~3/q1wTh-dgIhk/crawl-errors-next-generation.html">http://feedproxy.google.com/~r/blogspot/amDG/~3/q1wTh-dgIhk/crawl-errors-next-generation.html</a></p><p><a href="http://www.forum.nokia.com/Profile/?u=stwyerjkvwhhj">web 2.0 experts</a> <a href="http://www.usetasks.com/forums/profile.php?id=392538">backlink building</a> <a href="http://digitallysigndocuments.com/signing-documents-digitally/">website promotion</a> <a href="http://quizilla.teennick.com/stories/19122687/signing-documents-digitally-the-many-benefits-to-cat-furniture-designs">email marketing</a> <a href="http://quizilla.teennick.com/stories/19122691/signing-documents-digitally-how-to-resolve-common-cat-behavior-problems">building traffic</a> </p>nandinahttp://www.blogger.com/profile/04637684919780675245noreply@blogger.comtag:blogger.com,1999:blog-1164203881311557197.post-30444887663153299992012-03-31T13:15:00.000-07:002012-04-01T20:09:34.077-07:00So You Think Your Changes Will Help Your Customer? Prove It!<p>by Mike Fleming</p> <p><a href="http://api.tweetmeme.com/share?url=http://www.searchengineguide.com/mike-fleming/so-you-think-your-changes-will-help-your.php"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http://www.searchengineguide.com/mike-fleming/so-you-think-your-changes-will-help-your.php" height="61" width="51" /></a></p> <p>Two posts ago, I talked about the importance of laying a web analytics foundation for your company by <a title="Quantifying Your Website's True Impact on Your Business" href="http://www.searchengineguide.com/mike-fleming/quantifying-your-websites-true-impact-on.php" target="_blank" data-mce-href="http://www.polepositionmarketing.com/emp/quantifying-website-impact-on-business/">measuring, valuing and analyzing</a> the critical few visitor behaviors on your site that have an impact on your bottom line. In my <a href="http://www.searchengineguide.com/mike-fleming/get-higherups-to-see-the-value-of-your-o.php">last post</a>, I talked about the step after that, which is determine why the data you've collected is the way it is (the <em>why?</em>). Once you've listened to why your customers couldn't complete whatever tasks they were trying to accomplish on your site, you should have a <strong>bunch of ideas on how to fix it</strong>.</p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="Website Under Construction.jpg" src="http://www.searchengineguide.com/Website%20Under%20Construction.jpg" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" height="304" width="317" /></span><p>Now it's time to take those ideas and figure out which ones will work the best. This is done through <em>experimentation and testing</em>. Lucky for us Web geeks, testing on the Web holds a major advantage over all other marketing channels because of very <strong>low cost and fewer limitations</strong>. This has made setting up, running and controlling tests - as well as the ability to collect and analyze the data - easier and cheaper than ever. This in turn makes <em>guessing</em> what you should do with your site an even worse proposition than guessing what you should do in offline channels (which is also bad). Not doing experimentation and testing isn't an option. It's mandatory.</p><p>With that said, what can you do? Testing on the Web basically boils down to two options - <em>A/B Testing</em> and <em>Multivariate Testing</em>.</p><p><span style="color: #008000" data-mce-style="color: #008000;"><strong>A/B Testing</strong></span></p><p>These tests are the cheapest and quickest. You test <strong>two uniquely different participants</strong> for a predetermined outcome. For example, you make two very different versions of your homepage and see which one is best at getting visitors to click through to the product categories. Or, you see if providing a 2-step checkout process versus a 4-step checkout process works better for your e-commerce conversion rate.</p><p><span style="color: #008000" data-mce-style="color: #008000;"><strong>Multivariate Testing (MVT)<br /> </strong></span></p><p>With these tests, you create <strong>multiple variations of multiple elements</strong> of a page and have a testing tool (like <a title="Google Website Optimizer" href="http://www.polepositionmarketing.com/emp/wp-admin/www.google.com/websiteoptimizer" target="_blank" data-mce-href="www.google.com/websiteoptimizer">Google's Website Optimizer</a>) mix and match them to the visitors. In the end, you are able to see not only which elements contributed the most to a lift for your outcome, but also which combinations of elements work the best.</p><p>While A/B Testing is much easier and demands less resources, it does not give you data that is as good as MVT. Why? Because after your A/B test is complete, you may know that version B of your homepage performed better, but <strong>you don't know <em>why</em></strong>. Was it the headline, the images, the navigation layout, the color of the call-to-action button? Only with MVT can you find out. So, start with A/B tests to get your feet wet, but jump into MVT as soon as you're ready.</p><p style="text-align: center" data-mce-style="text-align: center;"><img src="http://www.polepositionmarketing.com/emp/blog-images/Test%20Tubes.jpg" alt="" data-mce-src="http://www.polepositionmarketing.com/emp/blog-images/Test Tubes.jpg" /></p><p><span style="color: #0000ff" data-mce-style="color: #0000ff;"><strong>Get Creative</strong></span></p><p>You can use these tests to experiment with just about anything. Of course, you want to test those areas that will <strong>most affect your bottom line</strong>. But when you've gotten comfortable with testing, that can get very creative. For instance, let's say you have a $100 product that you are offering on sale for $10 off. How would offering 10% off instead of $10 off affect sales? You're thinking it won't because it's the same amount? You might be surprised :).</p><p>How about testing more cheaply and easily on your site what would cost more money to test elsewhere? Like products you're thinking of putting in your store, calls-to-action for paid search ads, or offers in your email newsletter.</p><p>If you're tracking what's important and have actively put in place ways to listen to your customers, now it's time to find out the best ways to <strong>deliver what they want</strong>. So, use what customers give you to start developing hypotheses about how you could improve their experience. Put your ideas on how to accomplish the goal into action! If you do, you will start to have a distinct competitive advantage.</p> <p><a href="http://api.tweetmeme.com/share?url=http://www.searchengineguide.com/mike-fleming/so-you-think-your-changes-will-help-your.php"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http://www.searchengineguide.com/mike-fleming/so-you-think-your-changes-will-help-your.php" height="61" width="51" /></a></p> <p><b>Be sure and visit our <a href="http://www.smallbusinessbrief.com">small business news</a> site.</b></p> <p><a href="http://feedads.g.doubleclick.net/~a/YbzJ72udlqV826uSPI8SK2jtYos/0/da"><img src="http://feedads.g.doubleclick.net/~a/YbzJ72udlqV826uSPI8SK2jtYos/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/YbzJ72udlqV826uSPI8SK2jtYos/1/da"><img src="http://feedads.g.doubleclick.net/~a/YbzJ72udlqV826uSPI8SK2jtYos/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/searchengineguide?a=79Jai3cc8Is:MZfO0d2fr_M:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/searchengineguide?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/searchengineguide?a=79Jai3cc8Is:MZfO0d2fr_M:bcOpcFrp8Mo"><img src="http://feeds.feedburner.com/~ff/searchengineguide?d=bcOpcFrp8Mo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/searchengineguide?a=79Jai3cc8Is:MZfO0d2fr_M:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/searchengineguide?i=79Jai3cc8Is:MZfO0d2fr_M:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/searchengineguide?a=79Jai3cc8Is:MZfO0d2fr_M:V-t1I-SPZMU"><img src="http://feeds.feedburner.com/~ff/searchengineguide?d=V-t1I-SPZMU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/searchengineguide?a=79Jai3cc8Is:MZfO0d2fr_M:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/searchengineguide?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/searchengineguide?a=79Jai3cc8Is:MZfO0d2fr_M:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/searchengineguide?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/searchengineguide?a=79Jai3cc8Is:MZfO0d2fr_M:cGdyc7Q-1BI"><img src="http://feeds.feedburner.com/~ff/searchengineguide?d=cGdyc7Q-1BI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/searchengineguide?a=79Jai3cc8Is:MZfO0d2fr_M:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/searchengineguide?i=79Jai3cc8Is:MZfO0d2fr_M:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/searchengineguide?a=79Jai3cc8Is:MZfO0d2fr_M:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/searchengineguide?i=79Jai3cc8Is:MZfO0d2fr_M:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/searchengineguide?a=79Jai3cc8Is:MZfO0d2fr_M:TzevzKxY174"><img src="http://feeds.feedburner.com/~ff/searchengineguide?d=TzevzKxY174" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/searchengineguide/~4/79Jai3cc8Is" height="1" width="1"/><p>Source: <a href="http://www.searchengineguide.com/mike-fleming/so-you-think-your-changes-will-help-your.php">http://www.searchengineguide.com/mike-fleming/so-you-think-your-changes-will-help-your.php</a></p><p><a href="http://www.ammap.com/forum/profile.php?section=personal&id=77295">search marketing</a> <a href="http://www.essenglish.org/forum/?owner=esse&choix=5&method=3&login=stwyerjkvwhhj">web 2.0 experts</a> <a href="http://www.programmersheaven.com/user/stwyerjkvwhhj/">backlink building</a> <a href="https://www.zotero.org/stwyerjkvwhhj">website promotion</a> <a href="http://ideas.veer.com/members/859170">email marketing</a> </p>nandinahttp://www.blogger.com/profile/04637684919780675245noreply@blogger.comtag:blogger.com,1999:blog-1164203881311557197.post-17035296268563809662012-03-31T11:15:00.000-07:002012-04-01T20:09:34.176-07:00We?ve gone mad for college hoops<p>Source: <a href="http://feedproxy.google.com/~r/blogspot/MKuf/~3/m_4ne0xPviA/weve-gone-mad-for-college-hoops.html">http://feedproxy.google.com/~r/blogspot/MKuf/~3/m_4ne0xPviA/weve-gone-mad-for-college-hoops.html</a></p><p><a href="http://www.red-gate.com/MessageBoard/profile.php?mode=viewprofile&u=43263">improve google rankings</a> <a href="http://www.techradar.com/forum/member.php?u=127392">search engine</a> <a href="http://community.midwiferytoday.com/members/stwyerjkvwhhj.aspx">search marketing</a> <a href="http://www.moneysupermarket.com/community/members/stwyerjkvwhhj.aspx">web 2.0 experts</a> <a href="http://www.artslant.com/ew/groups/show/87660">backlink building</a> </p>nandinahttp://www.blogger.com/profile/04637684919780675245noreply@blogger.comtag:blogger.com,1999:blog-1164203881311557197.post-54603926740843924222012-03-31T09:15:00.000-07:002012-04-01T20:09:34.272-07:00Google Code Jam 2012 registration is open<p>Source: <a href="http://feedproxy.google.com/~r/blogspot/MKuf/~3/M-JC610RtSs/google-code-jam-2012-registration-is.html">http://feedproxy.google.com/~r/blogspot/MKuf/~3/M-JC610RtSs/google-code-jam-2012-registration-is.html</a></p><p><a href="http://www.bautforum.com/member.php/139549-stwyerjkvwhhj">link exchange</a> <a href="http://www.emeditor.com/userinfo.php?uid=29218">pay per click</a> <a href="http://community.ingres.com/forum/members/stwyerjkvwhhj.html">ppc experts</a> <a href="http://digitarald.de/forums/profile.php?id=123571">social media</a> <a href="http://www.global-derivatives.com/forum/index.php?action=profile;u=36217;sa=summary">social networking</a> </p>nandinahttp://www.blogger.com/profile/04637684919780675245noreply@blogger.comtag:blogger.com,1999:blog-1164203881311557197.post-39800846857798320792012-03-31T07:15:00.000-07:002012-04-01T20:09:34.287-07:00Crossing the 50 billion km mark and giving Google Maps for Android a fresh look<p>Source: <a href="http://feedproxy.google.com/~r/blogspot/MKuf/~3/WfuaFZPIvE0/crossing-50-billion-km-mark-and-giving.html">http://feedproxy.google.com/~r/blogspot/MKuf/~3/WfuaFZPIvE0/crossing-50-billion-km-mark-and-giving.html</a></p><p><a href="http://www.crystalspace3d.org/main/User_talk:Stwyerjkvwhhj">seo experts</a> <a href="http://www.dailylit.com/members/stwyerjkvwhhj">search engine marketing</a> <a href="http://www.telltalegames.com/forums/member.php?u=232191">sem experts</a> <a href="http://itknowledgeexchange.techtarget.com/profile/Stwyerjkvwhhj/">search engine optimization</a> <a href="http://www.kasabian.co.uk/us/members/profile/stwyerjkvwhhj/">internet marketing</a> </p>nandinahttp://www.blogger.com/profile/04637684919780675245noreply@blogger.comtag:blogger.com,1999:blog-1164203881311557197.post-84993197170618589892012-03-31T05:15:00.000-07:002012-04-01T20:09:34.393-07:00Guide to Google AdWords' Left Navigation: Using Shared Libraries, Reports, & Custom Alerts<p>In recent weeks we?ve been working through a series of posts on various components of the AdWords interface that are designed to help advertisers better understand all of the different options and features available to them within Google AdWords. To date we?ve covered:</p><ul><li><a href="../../blog/ws/2011/09/15/adwords-ad-extensions-guide">AdWords Ad Extensions</a></li><li><a href="../../blog/ws/2011/10/11/google-adwords-dimensions-tab-guide">AdWords Reporting via the Dimensions Tab</a></li><li><a href="../../blog/ws/2011/12/05/adwords-settings-ultimate-guide">AdWords Campaign Settings</a></li><li><a href="../../blog/ws/2011/12/05/adwords-settings-ultimate-guide">Creating & Analyzing AdWords Ads</a></li><li><a href="../../blog/ws/2012/02/02/google-adwords-audience-tab-guide">The Google AdWords Audience Tab</a></li><li><a href="../../blog/ws/2012/02/16/adwords-auto-targets-tab">Google AdWords Auto Targets</a></li></ul><p>In the next series of posts, we?ll focus on a somewhat overlooked component of the AdWords interface: the items contained in the AdWords left navigation within the campaign tab.</p><h2>What?s in the Left Nav within the Campaigns Tab?</h2><p><img alt="AdWords Left Navigation" src="/images/screenshots/google-adwords-left-navigation.gif" style="width: 200px; height: 227px;"></p><p>Within the left navigation in the campaigns tab you?ll find a series of interesting tools that allow you to report on and create settings around a series of campaign-wide items. Specifically you?ll find:</p><ul><li><a href="http://www.wordstream.com/blog/ws/2012/03/01/adwords,shared-library"><strong>Shared Libraries</strong></a> ? Here you?ll find Google AdWords audiences, campaign negative keywords, and campaign placement exclusions. In all three cases this area is a nice option for making some quick bulk edits to push to multiple areas in your account.</li><li><a href="http://www.wordstream.com/blog/ws/2012/03/05/adwords-reports"><strong>Reports</strong></a> ? We <a href="../../blog/ws/2011/10/11/google-adwords-dimensions-tab-guide">outlined how you can use the AdWords dimensions tab</a> to generate reports and get some very granular data, but the reports area in the left navigation also offers a means of generating many of the AdWords reports you may be interested in.</li><li><a href="http://www.wordstream.com/blog/ws/2012/03/12/adwords-automated-rules"><strong>Automated Rules</strong></a> ? Automated rules allow you to create rules for various functions within your campaigns so that you can have certain tasks performed based on a given trigger (i.e., if my CPA hits $X, lower bids), and this section within AdWords allows you to manage the automated rules you?ve created.</li><li><a href="http://www.wordstream.com/blog/ws/2012/03/19/adwords-custom-alerts"><strong>Custom Alerts</strong></a> ? Custom alerts allow you to create an alert so that you?re notified of certain events within your campaign (similar to rules, although rather than allowing AdWords to act on your behalf, the system simply notifies you of the event and allows you to take action yourself).</li></ul><p>Clicj on the headings to read a detalied walk-through of each of these features to help you understand how you can leverage them in managing your accounts.</p><p>This post originated on the <a href="http://www.wordstream.com/blog">WordStream Blog</a>. WordStream provides <a href="http://www.wordstream.com/keyword-tools">keyword tools</a> for pay-per click (<a href="http://www.wordstream.com/ppc">PPC</a>) and search engine optimization (<a href="http://www.wordstream.com/seo">SEO</a>) aiding in everything from <a href="http://www.wordstream.com/keyword-discovery">keyword discovery</a> to <a href="http://www.wordstream.com/keyword-grouping">keyword grouping</a> and organization.</p><p>Source: <a href="http://www.wordstream.com/blog/ws/2012/02/23/google-adwords-left-navigation-guide">http://www.wordstream.com/blog/ws/2012/02/23/google-adwords-left-navigation-guide</a></p><p><a href="http://www.spanishdict.com/users/528876/stwyerjkvwhhj">copywriting experts</a> <a href="http://open.salon.com/blog/stwyerjkvwhhj">internet business</a> <a href="http://www.richmondchic.com/index.php/member/313942/">link popularity</a> <a href="http://www.rorotoko.com/index.php/member/154463/">link exchange</a> <a href="http://thewinger.com/mboard/index.php?action=profile;u=222127;sa=summary">pay per click</a> </p>nandinahttp://www.blogger.com/profile/04637684919780675245noreply@blogger.comtag:blogger.com,1999:blog-1164203881311557197.post-36010583110648676132012-03-31T03:15:00.000-07:002012-04-01T20:09:34.488-07:00AdWords For Dummies: Free AdWords Help and Resources<div class="field field-type-number-integer field-field-social-buttons"> <div class="field-label">Social buttons: </div> <div class="field-items"> <div class="field-item odd"> Add social buttons (Google +1, Twitter, LinkedIn, Facebook) at the top of the content. </div> </div> </div> <p>When you're first starting out with pay per click marketing (PPC), Google AdWords can seem confusing and overwhelming.</p><p>WordStream, a provider of <a href="http://www.wordstream.com/products">PPC Management Software</a> and <a href="http://www.wordstream.com/web-marketing-services">Web Marketing Services</a>, is committed to helping small businesses learn AdWords and better understand the PPC process.</p><p>That?s why we?ve organized a free <strong>Google AdWords For Dummies Learning Center</strong>, providing the ultimate resource library of information that will assist you in understanding AdWords and<img alt="AdWords for Dummies" src="http://www.wordstream.com/images/adwords-for-dummies.jpg" style="width: 310px; height: 148px; border-width: 0px; border-style: solid; margin: 3px; float: right;"> optimizing your AdWords campaigns.</p><p>We have a wide variety of the best free tips, tools, white papers, and ebooks for beginner, intermediate, and advanced Google AdWords users.</p><ul><li><a href="#beginner%20adwords%20for%20dummies">Beginner's AdWords for Dummies Help</a></li><li><a href="#intermediate%20AdWords%20for%20Dummies%20">Intermediate AdWords for Dummies Help</a></li><li><a href="#Advanced%20AdWords%20for%20Dummies%20">Advanced AdWords for Dummies Help</a></li><li><a href="#Google%20AdWords%20for%20Dummies%20-%20All">Google AdWords for All Dummies</a></li></ul><p> </p><h2><a name="beginner adwords for dummies"><strong>Beginner's AdWords for Dummies: PPC Help and EBooks for Newbies</strong></a></h2><p>If you?re new to AdWords, our Beginner?s AdWords for Dummies section is the best place to start!</p><p><strong><a href="../../articles/what-is-google-adwords">How AdWords Works</a></strong> ? Wondering about <strong>what is AdWords</strong> and <strong>how AdWords works</strong>? Our informative infographic explains process of the AdWords bid auction in a visually appealing and easy to understand format.</p><p><strong><a href="http://www.wordstream.com/quality-score-white-paper"><u>Beginner?s AdWords for Dummies Book: Improving Quality Score</u></a></strong></p><p>This Beginner?s AdWords for Dummies eBook offers an in-depth look at Quality Score, how it's calculated, why it's important, and what Google says itself about optimizing Quality Score. You?ll gain a clear understanding of how to obtain the benefits of higher Quality Score, and how high Quality Scores can lower your cost per click. <a href="../../beating-adwords">Beat AdWords</a> at its own game with this Improving Quality Score download.</p><p><strong><a href="http://marketing.wordstream.com/keyword-management-white-paper.html">Beginner?s AdWords for Dummies Download: Top 10 Ways Keyword Management Improves Search Marketing</a></strong></p><p>This Beginner?s AdWords for Dummies EBook explains top ten benefits of implementing keyword management best practices. Following these best practices turns your keywords into qualified traffic, leads, and sales. This free download discusses:</p><ul><li>Keyword Discovery</li><li>Keyword Grouping and Organization</li><li>Structuring Campaigns for Maximum Reach and High ROI</li></ul><p><strong><a href="http://marketing.wordstream.com/KeywordResearchKit.html"><u>Beginner?s AdWords for Dummies: Keyword Research for SEO EBook </u></a></strong></p><p>Our Beginner?s AdWords for Dummies Keyword Research EBook includes:</p><ul><li><strong>The Keyword Research Cheat Sheet</strong> ? This PDF cheat sheet offers a bird's-eye view of what keyword research is, what it isn?t, and why it?s important.</li><li><strong>The Ultimate Guide to Keyword Competition</strong> ? Top 35 of the biggest names in SEO weigh in on how to best determine the competitiveness of a keyword.</li><li><strong>Guide to Keyword Research for Social Media</strong> ? In this how to guide we offer tips and tricks for leveraging keyword research in order to bring in more traffic with social media sites such as YouTube, Facebook, and Twitter.</li><li><strong>Keyword Monitoring Worksheet </strong>? This tool enables you to plug in keyword data every month and monitor trends in your rankings and traffic from SEO, helping you determine how organic search engine marketing efforts are improving your business.</li><li><strong>4 Steps to Better Keyword Grouping</strong> ? This white paper outlines a four-step process that will help you organize your keywords into actionable, Google-friendly groups.</li></ul><p><strong><a href="http://marketing.wordstream.com/How-to-Choose-A-PPC-Agency.html">Beginner?s AdWords for Dummies Download: </a><u><a href="http://marketing.wordstream.com/How-to-Choose-A-PPC-Agency.html">How to Choose a PPC Agency</a></u></strong></p><p>This free white paper will walk you through the process of determining which is the best PPC advertising agency for you. After reading this guide, you'll understand:</p><ul><li>If you really need to outsource your PPC campaign management</li><li>What qualities to look for in an <a href="../../online-marketing-agency">online marketing agency</a></li><li>What questions to ask potential PPC advertising agencies</li></ul><p> </p><h2><a name="intermediate AdWords for Dummies "><strong>Intermediate AdWords for Dummies</strong>: <strong>PPC Tips for Intermediate Advertisers</strong></a></h2><p><a href="../../google-adwords"><strong>Free AdWords Performance Grader</strong></a> ? This free tool grades your Google AdWords account by examining essential AdWords metrics such as Quality Score, CTR, and long-tail keyword optimization. Perfect for the intermediate AdWords user looking to evaluate their current AdWords performance.</p><p><strong><a href="http://www.wordstream.com/ppc-white-paper">Intermediate AdWords for Dummies:<u> PPC Best Practices </u></a></strong></p><p>This intermediate AdWords for Dummies eBook contains proven methodology, workflow, and tools for maximizing return on investment and simplifying the management of PPC campaigns.</p><p><strong><a href="http://marketing.wordstream.com/How-To-Choose-A-PPC-Software-Platform-Buying-Guide.html">Intermediate AdWords for Dummies Download: How to Choose a PPC Software Platform </a></strong></p><p>This <strong>Intermediate AdWords for Dummies</strong> PPC buying guide will provide you with the information necessary to choose the best PPC management platform that's right for your business. With this free buying guide download, you?ll be able to answer key questions like:</p><ul><li>Is PPC software worth the investment?</li><li>Could the right platform help me increase my ROI?</li><li>What areas of my campaigns need extra help?</li><li>What kinds of tools address my specific needs?</li></ul><p><strong><a href="http://marketing.wordstream.com/negative-keywords-expert-guide.html">Intermediate AdWords for Dummies: Controlling Costs with Negative Keywords</a></strong></p><p>This free intermediate AdWords for Dummies white paper is packed with information to help you understand and implement negative keywords.</p><p> </p><h2><a name="Advanced AdWords for Dummies "><strong>Advanced AdWords for Dummies: Tricks for Advanced Marketers</strong></a></h2><p><strong><a href="http://marketing.wordstream.com/adwordsmatchtypeguide.html">Advanced AdWords for Dummies: AdWords Match Types </a></strong></p><p>The keyword matching options that you use in Google AdWords can have a major impact on the effectiveness and spend level of your PPC campaigns. Read this advanced AdWords for Dummies white paper and gain insight into:</p><ul><li>Different keyword match types offered in AdWords</li><li>How, when, and why to use each match type to get the best results</li><li>Best practices for applying each match type</li></ul><p><strong><a href="http://marketing.wordstream.com/long-term-roi-ppc.html">Advanced AdWords for Dummies PDF: Measuring the Long Term ROI of PPC</a></strong></p><p>This advanced AdWords for Dummies download offers tips to evaluate and improve the long-term value of your campaigns. Download this white paper and learn:</p><ul><li>Why search engine marketing campaigns are chronically undervalued</li><li>Questions you should be asking about your SEM campaigns</li><li>How to measure the long-term ROI of your PPC campaigns</li><li>How you can improve the profitability of your SEM efforts with superior tools and techniques</li></ul><p><strong><a href="../../better-search-campaign-white-paper">Advanced AdWords for Dummies: 7 Ways to Conduct a Better Search Campaign</a></strong></p><p>If you?ve got seven days, you?ve got the time to create a hard-working, high-performance search campaign. This advanced AdWords for Dummies download will help you build a comprehensive, relevant, dynamic campaign. As soon as next week, your business could be seeing:</p><ul><li>An increase in impressions and traffic</li><li>More qualified leads</li><li>Lower costs and higher ROI</li></ul><p> </p><h2><a name="Google AdWords for Dummies - All">Google AdWords for Dummies: Free Resources for All Levels!</a></h2><p>These tools and resources are great for all levels of PPC knowledge.</p><p><strong><a href="../../blog/ws/2011/11/15/adwords-experts-7">AdWords Help From the Experts</a> ? </strong>Read our collection of interviews with top AdWords experts who scored high on our AdWords Performance Grader. Get AdWords for Dummies tips from the experts.</p><p><strong><a href="../../webinar">Webinars</a></strong> ? Watch past AdWords help webinars online, download webinar slides, or sign up for our next webinar!</p><p><a href="../../blog"><strong>Subscribe to the WordStream Blog</strong></a> ? Our blog is updated every day with new help topics for PPC and AdWords. The WordStream Marketing Blog provides the best tips for all levels of PPC knowledge, from beginners to advanced users.</p><p><a href="../../free-keyword-tools"><strong>Free Keyword Tools</strong> </a>? Our AdWords <a href="../../keyword-selector-tool">keyword selector tool</a> provides the AdWords keywords help you need. Our free tools include:</p><ul><li><a href="../../keywords">Free AdWords Keyword Tool</a></li><li><a href="../../keyword-niche-finder">Free AdWords Keyword Niche Finder</a></li><li><a href="../../keyword-grouper">Free AdWords Keyword Grouper</a></li><li><a href="../../negative-keywords">Free AdWords Negative Keyword Tool</a></li></ul><p><a href="https://www.wordstream.com/ppc-free-trial"><strong>Try WordStream PPC Advisor Free! </strong></a>- WordStream offers powerful PPC software that can help revitalize your Google AdWords account. Our advanced software makes it easy to create and craft successful AdWords campaigns.</p><p>Source: <a href="http://www.wordstream.com/adwords-for-dummies">http://www.wordstream.com/adwords-for-dummies</a></p><p><a href="http://www.worldrps.com/bullboard/index.php?action=profile;u=224547">link exchange</a> <a href="http://www.urusoft.net/forum/profile.php?id=146132">pay per click</a> <a href="http://forum.netvibes.com/index.php?/user/4262-stwyerjkvwhdbryahoocom/">ppc experts</a> <a href="http://setiathome.berkeley.edu/show_user.php?userid=9482017">social media</a> <a href="http://feed.informer.com/forums/profile.php?id=29946&updated=true">social networking</a> </p>nandinahttp://www.blogger.com/profile/04637684919780675245noreply@blogger.comtag:blogger.com,1999:blog-1164203881311557197.post-36567837504729560522012-03-31T01:15:00.000-07:002012-04-01T20:09:34.581-07:00Update to Top Search Queries data<p>Source: <a href="http://feedproxy.google.com/~r/blogspot/amDG/~3/cZYhzKdpjsE/update-to-top-search-queries-data.html">http://feedproxy.google.com/~r/blogspot/amDG/~3/cZYhzKdpjsE/update-to-top-search-queries-data.html</a></p><p><a href="http://www.educationarcade.org/user/172546">list building</a> <a href="http://philanthropy.com/forums/index.php?action=profile;u=117141">article marketing</a> <a href="http://www.whynot.net/view_user?id=42925">affiliate marketing</a> <a href="http://www.photopost.com/forum/members/stwyerjkvwhhj.html">clickbank experts</a> <a href="http://community.mtvu.com/profile/082A92E02022EA9820001022EA982">copywriting experts</a> </p>nandinahttp://www.blogger.com/profile/04637684919780675245noreply@blogger.comtag:blogger.com,1999:blog-1164203881311557197.post-28639065454493203732012-03-30T23:15:00.000-07:002012-04-01T20:09:34.670-07:00Building Awesome Relationships For Links, Likes, and Love<p>Posted by <a href="http://www.seomoz.org/users/profile/114050">Fryed7</a></p><p id="promoted">This post was originally in <a href="/ugc">YouMoz</a>, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.</p><p> Link building isn't really link building. It's relationship building. Links are just the proof of the relationship, as are the tweets, likes, sales… relationship building is link building. Your social graph is your linkerati.</p> <p class="p1"> Tom Critchlow encapsulates this with one of these Distilled Pro Tips:</p> <p class="p1" style="text-align: center; "> <iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/4ZoGAXhuosc" width="560"></iframe></p> <p class="p1"> Here's a few tactics and strategies to build and leverage relationships that lead to links, likes, sales and more. Outreach is for tomorrow. Relationships are for life. Let's go!</p> <h1 class="p1" style="color:#414040;font-size:1.9em;line-height:1.6em;margin-bottom:0.5em;"> <strong>First, Work Out <em>Why</em> You Do What You Do</strong></h1> <p class="p2"> The single most important concept in SEO, marketing, business and life can be summed up with Simon Sinek's talk here. His theory of 'The Golden Circle' is central to everything you and I do, and yet is remarkably simple to understand.</p> <p class="p2"> Watch the following TED talk, if not now then today at lunch.... (I promise, it's worth it!)</p> <p class="p2" style="text-align: center; "> <iframe allowfullscreen="" frameborder="0" height="360" src="http://www.youtube.com/embed/qp0HIF3SfI4?rel=0" width="640"></iframe></p> <p class="p2" style="text-align: center; "> <em>Read more at <a href="http://www.startwithwhy.com/" target="_blank">Start With Why</a>.</em></p> <p class="p2"> Everyone knows what they do. Some people know how they do it, whdther that be a unique selling point, proprietary process or secret tactic. But very few people know why they do what they do. Very few people know why they get out of bed in the morning (it's not to make money or profit: that's a result). People who know why they do what they do prove their belief in what they do.</p> <ul> <li class="p2"> Rand and the folks at SEOmoz believe in making the internet, and internet marketing better. They firmly believe this is possible by advocating inbound marketing. They so happen to make and promote SEOmoz PRO software</li> <li class="p1"> Apple was built around the idea of challenging the status quo. They do this by creating products that are beautifully designed, easy-to-use and user friendly. They so happen to make computers.</li> <li class="p1"> 37signals believe in simplicity. They do this by creating software that anyone can use and understand "out of the box". They so happen to make productivity software.</li> </ul> <p class="p1" style="text-align: center; "> <em>What do you believe in?</em></p> <p class="p1"> It's incredibly frustrating working with people, doing SEO or anything, who don't know why they do what they do. It's also incredibly frustrating working with link prospects who don't know what they do!</p> <p class="p2"> This is your big action point before you move forward. Find your why. Use your why to identify other people and organisations who share your why. Find people who share your beliefs, and if you clearly understand your why, you don't necessarily need Followerwonk, Buzzstream or any of these link prospecting tools to find people who share your belief. Connect with people who share your why, who share your mission.</p> <p class="p1"> You need a reason to get in touch that isn't totally selfish ("gimme a link" just doesn't cut it). Find something they believe in and orchestrate a message, event or project around that. An interview for a blog post or guide, product review or maybe just some advice on a project? Of course, <a href="http://www.seerinteractive.com/blog/broken-link-building-feast-on-your-competitors-this-thanksgiving" target="_blank">you could get your in by pointing out broken links to a webmaster.</a> Ask yourself, if they knew what you were doing and knew you didn't reach out to them, <em>would they be upset?</em></p> <p class="p1"> So, how to get in touch with these people...?</p> <h1 class="p1" style="color:#414040;font-size:1.9em;line-height:1.6em;margin-bottom:0.5em;"> <strong>First Touch Contact Methods That Work A Charm</strong></h1> <p style="text-align: center; "> <img alt="First touch methods" src="http://static.guim.co.uk/Guardian/film/gallery/2008/aug/05/1/kobal_ET630-613.jpg" style="width: 630px; height: 390px; " /></p> <p style="text-align: center; "> <em>Your first touch needn't be as weird as this...</em></p> <p class="p1"> First touch methods should never interrupt or inconvenience your prospect, so I'd avoid cold calling (no matter how successful folks say it is, it ain't long haul!). Don't pin your prospects to the spot when you barely know them. Become respected by respecting your link prospects. Remember, you're building the relationship now. The links all come later :)</p> <p class="p2"> So...</p> <p class="p2"> Don&"39;t use email. Not for your first touch. Your inbox is bomb-proof fortress, as is your link prospects. Email from relatively unknown senders is just as bad as anonymous email (why should they care?). With email, it's too easy to be lazy and become less authentic.</p> <p class="p2"> As Gary Vaynerchuk puts it, it's as if we're all 19-year old dudes in a bar. We try to close on the first encounter. Don't. You've got to put a ring on it. You've got to get in the long haul game. Get their respect as well as their attention.</p> <p class="p2" style="text-align: center; "> <iframe allowfullscreen="" frameborder="0" height="360" src="http://www.youtube.com/embed/kOMPU___lQk?rel=0" width="640"></iframe></p> <p class="p2" style="text-align: center; "> <em>That was an extract from Gary Vee's Q&A at Inc500 Seminar 2011. <a href="http://www.youtube.com/watch?v=lcqCAqZtedI" target="_blank">You should *totally* watch the full thing here</a> :)</em></p> <p class="p1"> Of course, events are a great way to acceptably meet your link prospects, without appearing as an unknown contact. To casually introduce oneself over a drink is not just acceptable, but welcomed. Of course, this is even better is to have already had your first touch.</p> <p class="p1"> In the SEO world, attending events like LinkLove London has been incredible for building relationships. It's not too often you get to casually talk SEO with a guy like Wil Reynolds (and all the speakers really loosen up at the after parties! :D). But that's where relationships were formed...</p> <p class="p1"> LinkLove 2011 was in March. September 1st 2011, the <a href="http://www.distilled.net/linkbait-guide/">Distilled Linkbait Guide</a> went live and I called back upon those relationships to help get the word out. That's the not-so-amazing secret to getting links from places like <a href="http://sethgodin.typepad.com/seths_blog/2011/09/thursday-bonuses.html">Seth Godin's blog</a>!</p> <p class="p1" style="margin-left: 40px; "> <em>Pssst! If you're coming to <a href="http://www.distilled.net/events/" target="_blank">LinkLove London</a> and want to build deep and meaningful relationships with dozens of other smart SEOs showing up there (seriously, that's half the reason for going) then do what I do and try hovering around the registration desk where Distilled SEOs tend to gravitate to, and the nearest door to the main congress hall where speakers tend to stand between sessions. The Distilled guys will really thank me for that... :p</em></p> <p class="p1" style="margin-left: 40px; "> <em>Oh, and at the after party, just make sure you're the first guy to get a drink into the hands of whoever you want to talk to, and you're away. You really can get one-on-one time with a speaker... you just have to be the one in front of them. See you there! ;)</em></p> <p class="p1"> There are plenty of opportunities where people are reaching out publicly for a response; there's a goldmine of relationship building opportunities at <a href="https://twitter.com/#!/search-home" target="_blank">search.twitter.com</a>. (You've read the <a href="http://www.seomoz.org/blog/how-i-got-the-attention-of-one-of-the-top-seo-bloggers-with-diet-coke " target="_blank">awesome diet coke story</a> on SEOmoz? <a href="http://www.seomoz.org/blog/being-nice-isnt-a-marketing-tactic-or-is-it " target="_blank">And the response</a>?) As a link building professional, you need to get as familiar with <a href="https://support.twitter.com/articles/71577" target="_blank">Twitter advanced search</a> as you are with <a href="http://support.google.com/websearch/bin/answer.py?hl=en&answer=136861" target="_blank">Google advanced search</a>. There's a goldmine of relationship building opportunities on Twitter, and you don't have to be huge to make it work. <em>Anyone can do this!</em></p> <p class="p1"> Alternatively, you can try an "inside job". Scour your Facebook friends, LinkedIn Contacts and Twitter followers for useful names and organizations to be introduced to. Names that share the same beliefs you do, then politely ask for the brief introduction. Again, make sure you have a reason, be it an interview, business deal or some way you can help them out.</p> <p class="p1"> When was the last time you checked where all your Facebook friends worked (oh, and your non-facebook "real life" friends too)...? I discovered a cousin of mine had ended up at Google. Through various Facebook messages, phone calls and emails I managed to fix a lunch in their London Victoria office with the Head of University Programmes there. Eating deliciously seasoned steak and ice cream whilst talking with folks at Google.</p> <p class="p1"> As an SEO, you're conditioned to spotting all sorts of <a href="http://www.seerinteractive.com/blog/35-local-link-opportunities-you-missed" target="_blank">link building opportunities</a>... now you need focus yourself on relationship building opportunities. Think long haul :)</p> <p class="p1"> You can do this!</p> <h1 class="p1" style="color:#414040;font-size:1.9em;line-height:1.6em;margin-bottom:0.5em;"> <strong>But if you really are out of ideas to get a 'strangers' attention...</strong></h1> <p class="p1"> <em>...like, if I put a gun to your head and asked you if you had ANY other way of contacting this person...</em></p> <p class="p1"> Then try some of these tricks....</p> <p class="p1"> Invariably, you've got to initiate the conversation and the relationship. And for that you've got to send something physical.</p> <p class="p1"> Send a box. Yes, a box. A package in the mail. Spend your link building budget with FedEx. You can ignore emails… You can hang up the phone… You can shred letters… But it's really, really hard to ignore a box. People simply can't ignore a mysterious package marked "express delivery" sitting on their desk. *ooooh* shiny package!</p> <p class="p1"> So long as they don't think it's a bomb (!!), it's <em>brilliantly</em> effective for getting positive attention. Put something in the box that proves your belief, and don't ever be afraid to go bold with your budget here. You're making friends for life, remember? I tested this with Distilled last year, by shipping a 3D-printed model of their logo with messages in the package. Here's a (bad!) picture of it still in production...</p> <p class="p2" style="text-align: center; "> <img alt="Distilled 3D logo" src="http://farm4.staticflickr.com/3015/5700228000_ca82dded48_z.jpg" style="width: 640px; height: 480px; " /></p> <p class="p2" style="text-align: center; "> <em>This was produced via a 3D-printer before the final lacquer was added.</em></p> <p class="p2"> The great thing with couriering goods is you know whether or not they've received it (tracked delivery for the win!). The big bonus of a box is you get the *WOW!* effect. Naturally, surrounding people will come and have a look for themselves. Suddenly, you've sparked a conversation which will only lead to them reading your message with that degree of fascination.</p> <p class="p1"> Letters I've found to be less effective, since they can quite literally be mistaken for spam and you don't get the "WOW! Gather Round!" factor of a box. You'll have to make your letter stand out such that it doesn't look like a commercial too.</p> <p class="p1"> Take a leaf out of direct marketers books and try handwriting your addresses rather than mass-mailing, mass-printed stickers. Try varying the size, colour and shape of your envelopes. And please try my personal favourite - <a href="http://community.giffgaff.com/t5/Contribute-Innovation-Promotion/GiffGaff-Origami-Envelope-Tutorial/td-p/122562" target="_blank">origami envelopes</a> - just make sure you print onto good thick paper!</p> <p class="p1"> Don't mislead your prospects. <a href="http://www.seomoz.org/blog/throw-away-your-form-letters-or-5-principles-to-better-outreach-link-building " target="_blank">"Traditional" outreach etiquette that Mike King talks about here still applies</a>. Make sure you indulge in sharing your beliefs - prove your why - and show some enthusiasm for what you do. And since you share something in common, talk about something related, but off-topic to what you're mentioning.</p> <p class="p1"> Heck, you're an SEO consultant so maybe something to help them out with their marketing. That's a really easy win to show you care about them, what they do and are kind and human enough to offer help. You care about them, remember?</p> <p class="p1"> And of course, always make sure you personalise each method of outreach and give a very, very clear call-to-action with ideally just a yes/no decision needed from them. Something like "if you're interested in meeting on 1st April at 9am at The Epic Sandwich Shop, drop me an email at ... or call me at ...". Do the thinking for them, <a href="https://twitter.com/#!/duncanmorris/status/164020520701014016" target="_blank">and people love it.</a></p> <h1 class="p1" style="color:#414040;font-size:1.9em;line-height:1.6em;margin-bottom:0.5em;"> <strong>Next, use these relationship building tools.</strong></h1> <p class="p2"> Once you've established a relationship with someone, its kinda rude to use form letters. You don't form letter your mum, so don't form letter your link prospects. We live in a world where authenticity rules. It cuts through the noise and clutter. Caring about people and relationships really does build links! So throw out your f-ing form letters and start writing some real messages and building a real relationship.</p> <p class="p1"> Nothing… nothing beats a real face-to-face meeting. Meet someone for lunch or a coffee. They'll relax and you'll be able to have a casual conversation about whatever. Don't call it a meeting if you don't have to.</p> <p class="p1"> Why not ask if you can spend some time in their offices or with them actually working? Ask to help them out some day… you share the same beliefs and mission, and you have the rest of your working life to seal these kinds of relationships, don't you? Besides, it's fun!</p> <p class="p1"> Go out of the way for your new friends. My favourite link building tools aren't Google Docs or Buzzstream, but train tickets and a telephone. I travel the length of the country, and these days you can still get work done whilst travelling (gotta love midday off-peak first class fares!). Yes, this can be practical too!</p> <p class="p1" style="text-align: center; "> <img alt="Link building with trains" src="http://www.halcrow.com/Global/Images/rail/virgin_pendolino_high_speed_tilting_train_512.jpg" style="width: 512px; height: 284px; " /></p> <p class="p1" style="text-align: center; "> <em>This is how I build links (and yes, those trains are supposed to tilt!).</em></p> <div> For busier people, this may be difficult, but assuming you've identified people who share your why and your beliefs, the only resistance should be the logistics of where and when. If you run out of options, there are always relevant industry events to take people to.</div> <p> Even better, if you've got many link prospects in one location, then run an event and meet them face to face. Spend budget on hosting an awesome party, and your link prospects will never, ever forget you. I think this was one of Tom Critchlow's tips again, but for $5k (about the budget of a decent infographic project?) you could put on a really, <em>*really*</em> awesome party!!</p> <p class="p1"> Keep in touch. <a href="http://sethgodin.typepad.com/seths_blog/2011/06/email-checklist-maybe-this-time-itll-work.html" target="_blank">Write (short!) emails</a> now and again. Banter over Twitter. Share interesting links. Keep people in mind, like you do your friends.</p> <h1 class="p1" style="color:#414040;font-size:1.9em;line-height:1.6em;margin-bottom:0.5em;"> <strong>Writing for Likes is Writing for Links</strong></h1> <p class="p1"> Remember, your social graph is your linkerati. Keep them happy by writing content they'll read and love sharing over time. Don't count on them "just reading it" either... ask them what they thought. Solicit comments from them. Get them involved, in a follow-up or response post or something. How can you provoke regular, positive responses?</p> <p class="p1"> The big point to building relationships is the benefits over time. You're not just shooting for one link like you might in your previously outreach emails, but hundreds over several years to the day you retire… and invitations to countless events. And sales. And referrals, Christmas cards, bottles of wine... you're not changing the status of a contact in a spreadsheet - you're making genuine friends!</p> <p class="p1"> Seth Godin sums it up...</p> <p class="p2" style="text-align: center; "> <iframe allowfullscreen="" frameborder="0" height="360" src="http://www.youtube.com/embed/r0h0LlCu8Ks?rel=0" width="640"></iframe></p> <div style="text-align: center; "> <em>Would your link prospects be happy putting you up for a night? And vice versa?</em></div> <p> One of my favourite ways to create intrinsically social pages is to create pages about individual people. It's egobait, and it works. Write detailed, flattering content about people and they'll pick it up and be over the moon. They'll share it, their social graph will see it and share it and you'll begin to build momentum.</p> <p class="p1" style="margin-left: 40px; "> <em>Pssst… you don't have to target the page around a person. You can still target it around a keyword, but make it about a person. Case studies like "How Barry Learnt Ruby in 4 Weeks" work well! You gain the social shares as well as the keyword focused page. Double-win :)</em></p> <p class="p1"> It's slightly more difficult to do with brands, since few brands are treated like people. Make pages about individuals. If you're targeting a bigger brand, then pick a big name from that brand. You don't know how a brand might react (there may be protocols to control tweeting etc.) but a person is much more likely to react in the way you want. It's easier to flatter a human than a brand.</p> <p class="p1"> Comb through your keyword lists and work out how you can make a page about a person. This can work with product pages, case studies, blog posts, landing pages, sales pages... pretty much anything :)</p> <h1 class="p1" style="color:#414040;font-size:1.9em;line-height:1.6em;margin-bottom:0.5em;"> <strong>"Hmmmm... I'm Not Convinced..."</strong></h1> <p class="p1"> Maybe you can't be bothered to commit to such long term results. Maybe you've got to deliver by tomorrow to get your next paycheck, or renew your SEO contract or win budget or whatever...?</p> <p class="p2"> Or maybe it just sounds too much like hard work...?</p> <p class="p2"> Maybe, just maybe you're one of those guys who still uses comment spam, article spinning and other grey or "black hat" tactics day to day <a href="http://www.seomoz.org/blog/im-being-outranked-by-a-spammer-whiteboard-friday " target="_blank">that make Rand sad</a>. And maybe they even work! That's kinda cool, right? Covertly breaking the system?</p> <p class="p1"> <em><strong>I'll tell you what's cool</strong></em>. Being undisputed king of a SERP for years and years to come. Links are just one part of the signal, the signal of a relationship and approval. Google's algorithm is changing and Google's algorithm is all around us. Making friends is such a central part of what we SEOs do (and arguably, the most fun part!), but we don't pay nearly enough attention to it.</p> <h1 class="p1" style="color:#414040;font-size:1.9em;line-height:1.6em;margin-bottom:0.5em;"> <strong>You're In It For The Long-Haul, Aren't You?</strong></h1> <p class="p2"> You've got to have the relationships around you that will last for years and years on end. The internet is still incredibly young (<a href="http://www.stateofsearch.com/google-hits-puberty-today/">Google's just hitting puberty</a>). And don't worry... you've got plenty of money to do this, because your marketing budget stretches for many years to come, as will your future relationships.</p> <p class="p2"> How long is your endgame? You've got to start thinking how you can build a system that build links. If you want to dominate in 5, 10, 20 years time then you need to set out the signals now.</p> <p class="p1"> You've got to start thinking long haul. If you're not "in bed", so to speak, with all folks in your industry, someone else is going to take your cake and eat it. You know your industry, so imagine your fiercest competitors cosying up with key industry figures over some joint venture, collaborative linkbait or something else.</p> <h1 class="p1" style="color:#414040;font-size:1.9em;line-height:1.6em;margin-bottom:0.5em;"> <strong>Google+, Pinterest, Twitter...</strong></h1> <p> The rise of all these social networks isn't the point. The point is you can now connect easier with these tools to people who share your why and your beliefs. You can build and maintain these incredible relationships that will make you win in the long run. Aim for where the game is going to be, not where the game is now.</p> <p class="p2"> This is how I build links, get jobs and make sales. These tactics and strategies will only become more effective over time, not less. Use them to chase your dream links...</p> <p class="p2" style="text-align: center; "> <iframe allowfullscreen="" frameborder="0" height="360" src="http://www.youtube.com/embed/hRsgpiGNlbg?rel=0" width="640"></iframe></p> <p class="p2"> ...then let me know how it goes in the comments. :)</p> <p class="p2"> Thanks for reading!</p> <br /><p><a href="http://www.seomoz.org/moztop10">Sign up for The Moz Top 10</a>, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!</p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/seomoz?a=7lGQ1jyiYsI:zPdh8FxhnmU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/seomoz?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/seomoz?a=7lGQ1jyiYsI:zPdh8FxhnmU:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/seomoz?i=7lGQ1jyiYsI:zPdh8FxhnmU:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/seomoz?a=7lGQ1jyiYsI:zPdh8FxhnmU:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/seomoz?i=7lGQ1jyiYsI:zPdh8FxhnmU:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/seomoz?a=7lGQ1jyiYsI:zPdh8FxhnmU:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/seomoz?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/seomoz?a=7lGQ1jyiYsI:zPdh8FxhnmU:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/seomoz?i=7lGQ1jyiYsI:zPdh8FxhnmU:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/seomoz/~4/7lGQ1jyiYsI" height="1" width="1"/><p>Source: <a href="http://feedproxy.google.com/~r/seomoz/~3/7lGQ1jyiYsI/building-awesome-relationships-for-links-likes-and-love">http://feedproxy.google.com/~r/seomoz/~3/7lGQ1jyiYsI/building-awesome-relationships-for-links-likes-and-love</a></p><p><a href="http://www.nukemods.com/75240-stwyerjkvwhhj/">list building</a> <a href="http://www.cooksillustrated.com/ibb/member.aspx?memberid=63143&boardID=1">article marketing</a> <a href="http://www.pamshouseblend.com/userDiary.do?personId=188037">affiliate marketing</a> <a href="http://www.nwcentral.org/users/stwyerjkvwhhj">clickbank experts</a> <a href="http://www.virtualsheetmusic.com/forums/member.php?u=208119">copywriting experts</a> </p>nandinahttp://www.blogger.com/profile/04637684919780675245noreply@blogger.comtag:blogger.com,1999:blog-1164203881311557197.post-66142558387111967772012-03-30T21:15:00.000-07:002012-04-01T20:09:34.770-07:00Interactive Producer / TEAK Digital / SAN FRANCISCO, CATEAK Digital/SAN FRANCISCO, CA<br /><br />The Associate Interactive Producer plays a key role in assisting the Director of Interactive Production and the other Interactive Producers to identify and manage project resources and collaborate around delivery milestones and messaging. This individual will set and manage client expectations.<br /> <br /> The person who is most likely to be successful in this position possesses a strong sense of responsibility for their initiatives, are flexible, dedicated to quality, enjoy collaborating with diverse groups of people and are able to expresses themselves clearly and directly in small and large forums.<br /> <br /> Responsibilities:<br /> �?� Administrative project tasks, including file management & organization<br /> �?� Vendor identification and management<br /> �?� Project accounting & financial management<br /> �?� Assisting producers with internal and external resource management & assignments<br /> �?� Interactive ad research & spec consolidation<br /> �?� Facilitation of creative & development reviews<br /> <br /> Requirements:<br /> �?� Knowledge of Word and Excel<br /> �?� Working knowledge of Photoshop a plus<br /> �?� Ninja-like time management and prioritization skills<br /> �?� Familiarity with Microsoft Project or similar project management software is preferred<br /> �?� Ability to manage interactive banner campaigns<br /> �?� Efficient online researcher and problem-solver<br /> �?� Aptitude for quick creative thinking with serious attention to detail<br /> �?� Must be self-motivated, able to multi-task and work well as part of a team as well as independently<br /> <br /> Qualifications/Skills<br /> �?� Candidates should be comfortable talking about the technical details<br /> �?� Internet/computer-savvy and interested in Web trends and able to educate the Client on its ongoing evolution<br /> �?� Basic understanding of HTML is a plus<br /> �?� The ideal candidate already has knowledge of Dreamweaver or Flash<br /> �?� Previous experience with Filemaker, Word Press or Ruby on Rails would be an advantage<br /> <br /><br /><a href="http://jobs.searchenginejournal.com/job/interactive-producer-san-francisco-ca-teak-digital-4f2baa5fac/?d=1&source=rss_page">Apply To Job</a><p>Source: <a href="http://jobs.searchenginejournal.com/job/interactive-producer-san-francisco-ca-teak-digital-4f2baa5fac/?d=1&source=rss_page">http://jobs.searchenginejournal.com/job/interactive-producer-san-francisco-ca-teak-digital-4f2baa5fac/?d=1&source=rss_page</a></p><p><a href="http://bleacherreport.com/users/545890-krishnamurthy-panken">website development</a> <a href="http://www.punres.org/profile.php?id=275284">web hosting</a> <a href="http://londonontario.indymedia.org/?q=user/261073">seo experts</a> <a href="http://groups.drupal.org/user/772609">search engine marketing</a> <a href="http://boards.trutv.com/member.php?116824-stwyerjkvwhhj">sem experts</a> </p>nandinahttp://www.blogger.com/profile/04637684919780675245noreply@blogger.comtag:blogger.com,1999:blog-1164203881311557197.post-11495402589214759432012-03-30T19:15:00.000-07:002012-04-01T20:09:34.862-07:00Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?<p><img id="img-1333028999451" src="http://blog.hubspot.com/Portals/249/images/google plus vs pinterest.jpg" border="0" alt="google plus vs pinterest" width="408" height="272" class="alignRight" style="float: right;" /><a href="http://www.hubspot.com/content-skill-levels/" target="_blank"><img id="img-1327359579850" src="http://blog.hubspot.com/Portals/249/images/introductory3.jpg" border="0" alt="introductory3" /></a></p> <p>We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. And why should they be? They started as social networks meant for people to talk to people, not companies to talk to consumers. But in the struggle for monetization, they've had to adapt and continue offering ways for brands to market and make money using social media.</p> <p>And we have! Many marketers have figured out how to generate leads via social media, start discussions with leads and customers, and even venture into the territory of <a href="http://blog.hubspot.com/blog/tabid/6307/bid/8595/How-to-Use-Social-Media-Intel-to-Prep-for-a-Sales-Call.aspx" title="social sales" target="_blank">social sales</a>. And just when we got comfortable with this whole social media marketing thing -- BOOM! -- out comes <a href="http://www.hubspot.com/how-to-use-google-plus-for-business/" title="Google+" target="_blank">Google+</a>, followed shortly thereafter by <a href="http://www.hubspot.com/how-to-use-pinterest-for-business/" title="Pinterest" target="_blank">Pinterest</a>.</p> <p>Great. Two more social networks brands need to figure out how to use for marketing. We all saw what happened with <a href="http://www.hubspot.com/guide-to-new-facebook-business-page-timelines" title="Facebook" target="_blank">Facebook</a> and <a href="http://www.hubspot.com/free-ebook-how-to-attract-customers-with-twitter/" title="Twitter" target="_blank">Twitter</a>; a small segment of savvy marketers figured out how to use the social networks for marketing successfully, and businesses that lagged were left playing catch-up years later. We're not going to fall victim to that again with Google+ and Pinterest!</p> <p title="Pinterest">But <em>do</em> we<em></em> need to figure out how to use them for marketing? Are either of them actually useful in that regard? Like most generic questions of this nature, the answer is ... it depends. Pinterest and Google+ have their strengths and their weaknesses. And while in an ideal world you'd have the time to play around with both to see which, if either, is right for your business, we figure that you're just trying to find enough time to write your next blog post.</p> <p title="Pinterest">So if you just can't decide whether Pinterest or Google+ is really worth your time, here's a breakdown of the pros and cons of each social network. Hopefully the side by side comparison will help you prioritize whether you should pursue them as part of your <a href="http://www.hubspot.com/inbound-marketing-assessment" title="internet marketing strategy" target="_blank">internet marketing strategy</a>.</p> <h2><strong>Pinterest</strong></h2> <p><img id="img-1333048224919" src="http://blog.hubspot.com/Portals/249/images/pinterest_primarylogo_red_rgb.jpeg" border="0" alt="Pinterest PrimaryLogo Red RGB" width="235" height="237" class="alignRight" style="float: right;" />First, a quick review. Pinterest is a social network where users share (or 'pin') images and videos of items that interest them. They are either their own images and videos, or ones they've found on others' pinboards or on the web. The pins are aggregated on 'boards' that often follow a common theme. If you decide after reading this post that Pinterest might be a good fit for your business, reference this <a href="http://www.hubspot.com/how-to-use-pinterest-for-business/" title="ebook about how to use pinterest for business" target="_blank">ebook about how to use Pinterest for business</a>.</p> <h4><strong>Why Pinterest Rocks</strong></h4> <p>You don't want to spend your time on a social network nobody is using, so let's start by taking a look at Pinterest's usage stats as an indication of its usefulness, courtesy of <a href="http://www.mediabistro.com/alltwitter/pinterest-social-comparison_b19477" title="Media Bistro and comScore" target="_blank">Media Bistro and comScore</a>. As of February 2012, Pinterest had <strong>10.4 million user</strong>s. And in January, not only did Pinterest reach<strong> 11,716, 000 total unique visitors</strong>, but the average amount of time spent on the site per visitor was <strong>97.8 minutes</strong>. Or in highly technical marketing terms – the site’s really sticky. Why does this make Pinterest a great potential social haven for marketers? It means that the site provides significant value to its users, enough so they’re willing to set aside a large chunk of their day to spend on it. And if those metrics continue to go up, it’s an indication that Pinterest is not just a passing fad.</p> <p>One of the reasons Pinterest has probably taken off – and why marketers should be excited about it – is that it offers a value proposition that’s unique from the other social networks out there. If someone asked you to define what all the major social networks did – Facebook, Twitter, LinkedIn, YouTube – it’s pretty easy to differentiate them from one another. And Pinterest is no different! None of the existing social networks do <em>exactly</em> what Pinterest does. Sure, you can share images on Facebook or via a Twitpic, but image-sharing is not those sites' primary purpose as it is with Pinterest.</p> <p>Pinterest has also made it very easy to share content on the web, something content-crazy (in a positive way!) inbound marketers should get excited about. Pinterest prompts users to download a pinmarklet (a Pinterest toolbar bookmarklet) that allows them to pin any content they find on the web that they want to share; it’s just that easy. No copying and pasting links or switching between tabs and browsers. If you’re investing in visual content – infographics, cartoons, videos, etc. – Pinterest just made it even easier for that content to be disseminated by your readers to a brand new audience.</p> <p>Which brings us to one of the best parts of Pinterest – that it’s an image-driven site! And people love images, far more than they love words. In fact, images and videos are the most shared content on Facebook. If you’re a product-driven business, sharing beautiful images of your products on Pinterest is a simple way to leverage the tremendous power of visuals on a booming social network that is dedicated solely to sharing beautiful and interesting images.</p> <h4><strong>Where Pinterest Falls Short</strong></h4> <p>One of Pinterest’s biggest strengths, its emphasis on visual content, is also one of its biggest weaknesses for some businesses. Frankly, most people think of Pinterest as a place to look at things like clothes, hairstyles, furniture, crafts, and other visually stimulating images. If you’re not a B2C or product-oriented business – or you’re like HubSpot and your product is <a href="http://www.hubspot.com/ima-via-blog-cta/" title="inbound marketing software" target="_blank">inbound marketing software</a> -- it’s a stretch to find a use for Pinterest. That’s not to say you <em>can’t</em> be successful on Pinterest; HubSpot got creative and combined <a href="http://pinterest.com/hubspot/" title="pinboards" target="_blank">pinboards</a> of our visual content, like infographics, ebook covers, and inbound marketing graphs, with pinboards that reflect our brand, like “Fun Orange Things” and “Things With Spots.”</p> <p><a href="http://pinterest.com/hubspot/" target="_blank"><img id="img-1333048132634" src="http://blog.hubspot.com/Portals/249/images/hubspot-pinterest-resized-600.png" border="0" alt="hubspot pinterest resized 600" class="alignCenter" style="display: block; margin-left: auto; margin-right: auto;" /></a></p> <p>And while relatively unsexy B2B businesses have found success on Pinterest, it has also resulted in some backlash from pinners about whether Pinterest should be a safe space from marketers. We wrote a <a href="http://blog.hubspot.com/blog/tabid/6307/bid/31608/Why-Social-Networks-Like-Pinterest-Will-Never-Be-Marketing-Free.aspx" title="blog post that discusses that debate" target="_blank">blog post that discusses that debate</a> in much more detail, but if you’re considering experimenting with Pinterest, it’s important to note that you very well may experience some backlash for it if you’re perceived as, well, marketing (even though Pinterest has wiped any warnings against using the site for marketing from its '<a href="http://pinterest.com/about/etiquette/" title="Pin Etiquette" target="_blank">Pin Etiquette</a>' since we published that post).</p> <p>It makes sense; one of the other weaknesses of Pinterest is the lack of dedicated brand pages. Google+, Twitter, Facebook, YouTube, and LinkedIn all eventually developed space specifically for companies, which helps alleviate some of the frustration consumers feel when they feel like they’re being marketed to in their personal social networks. The challenge marketers will face on Pinterest, then, is figuring out how to market without seeming like marketing. In other words, create visual content that’s so cool, people won’t care that it’s also driving referral traffic and inbound links to your website. Visual content creators out there know doing that is much harder than it looks.</p> <h2><strong>Google+</strong></h2> <p><img id="img-1333048306795" src="http://blog.hubspot.com/Portals/249/images/google-plus-logo.jpg" border="0" alt="google plus logo" width="226" height="226" class="alignRight" style="float: right;" />Now that we know Pinterest's strengths and weaknesses, let's do a quick review of Google+ before continuing our deep dive. Google+ is a social network many have described as similar to Facebook. It lets users -- and since November, brands have dedicated pages for the same purpose -- share status updates, links, images, and videos. These updates can be commented on, shared, or receive a +1, which shows up in search engine results pages. We also have a <a href="http://www.hubspot.com/how-to-use-google-plus-for-business/" title="Google+ for business ebook" target="_blank">Google+ for business ebook</a> for your reference if you decide it's a worthwhile social network on which to spend your marketing time.</p> <h4><strong>Why Google+ Rocks</strong></h4> <p>While users don’t expect Pinterest to be used for business, marketers on Google+ aren’t met with any surprise from others on the social network. Even when Google+ initially launched without dedicated brand pages, it wasn’t strange to see businesses promoting their content – probably because the network worked so similarly to Facebook (more on that later) which has long since integrated brand conversations with personal updates. So if you’re concerned with being met with consumer backlash on Pinterest, Google+ is certainly a safer space to try out a new social media venture.</p> <p>Google+ also allows for better targeting of content with its Circles functionality. You likely have several personas developed for your business, and if you’ve done any <a href="http://blog.hubspot.com/blog/tabid/6307/bid/31406/How-to-Map-Lead-Nurturing-Content-to-Each-Stage-in-the-Sales-Cycle.aspx" title="content mapping" target="_blank">content mapping</a> you know that while some content is ubiquitous, much of it needs to be tailored to the audience. Instead of blasting updates to your entire Google+ following, Circles allows marketers to let their followers identify the topics they’re most interested in. This is the kind of content targeting inbound marketers relish, because it leads to higher click-through rates and a more engaged social following.</p> <p><img id="img-1333048459210" src="http://blog.hubspot.com/Portals/249/images/hubspot google plus page-resized-600.png" border="0" alt="hubspot google plus page resized 600" width="520" height="389" class="alignCenter" style="display: block; margin-left: auto; margin-right: auto;" /></p> <p>But perhaps the best argument for getting started on Google+ is its integration into search results. Google+ status updates and content people have given a +1 to now appear in the organic search engine results on Google.com. So whether you simply have a +1 button on your blog or you’re actively publishing content to Google+, your content has a much greater chance of dominating search results than it did before your participation in Google+. If you’re interesting in seriously dominating organic search results with Google+, <a href="http://blog.hubspot.com/blog/tabid/6307/bid/31015/5-Google-Tricks-to-Dominate-Google-Search-Results.aspx" title="reference this blog post" target="_blank">reference this blog post</a> that will teach you the tricks of the trade.</p> <h4><strong>Where Google+ Falls Short</strong></h4> <p>Just like Pinterest, Google+’s strengths also contribute to its weaknesses. Namely, some people find it really confusing. What’s the difference between just posting to Google+, and +1’ing content? If I do either of them, does it mean I show up in search? How can I use Google+ to share content without making it indexable in search? These are all valid concerns that, as marketers, we understand, but we also easily take for granted that our target audience may not understand the intricacies of how Google+ works. And if they don’t get it, they won’t use it.</p> <p>Perhaps that – plus a lack of clear value proposition – is why Google+ usage has leveled off after its initially skyrocketing adoption rate. While Pinterest has users on its site for over an hour at a time, <a href="http://www.emarketer.com/Article.aspx?id=1008932&R=1008932" title="eMarketer reports" target="_blank">eMarketer reports</a> that users spent an average of just <strong>3.3 minutes</strong> on Google+ in January. Ouch. So while Google+ has more users than Pinterest, those users aren’t actually spending time on the site each month; do marketers really want to spend time on a social network their users aren’t?</p> <p>For Google+ to provide the same kind of value for its users as Pinterest, it needs to provide a unique value proposition like Pinterest has. Remember when I said it was easy to define the major social networks, like Pinterest, LinkedIn, YouTube, Facebook, and Twitter? I have a confession. I had a difficult time coming up with the words to explain Google+ in the beginning of this section. All I could think to say was – it’s pretty much like Facebook. And until Google+ can differentiate itself further, it’s not likely users will spend more than a few minutes a month on there, either.</p> <h2><strong>So, Which Should You Choose?<br /></strong></h2> <p>Pinterest has the opportunity to be extremely valuable for retail businesses, or anyone who sells an aesthetic-centered service -- think hairdressers, for example. But it can also have a lot of value to businesses that are willing to put in the time to create visually stimulating content -- we've written an entire <a href="http://blog.hubspot.com/blog/tabid/6307/bid/31428/How-to-Master-Pinterest-for-B2B-Marketing.aspx" title="post about how B2B organizations can thrive on Pinterest" target="_blank">post about how B2B organizations can thrive on Pinterest</a>. But your time will be wasted if the only time you have to give, at this stage in the game, is sharing links to written content you and others are creating. Realistically, that's what many businesses are doing on social media (and that's okay!), and Google+ is a much more appropriate social network for such sharing.</p> <p>But I would be remiss to close out this post without mentioning one key difference between Google+ and Pinterest that might affect your decision to participate in the networks: Pinterest users are mostly women, while Google+ users are largely men. Okay, let's dive into some data and raging gender stereotypes for just a minute, courtesy of <a href="http://www.remcolandia.com/google/google-vs-pinterest-or-men-vs-women/" title="Remcolandia" target="_blank">Remcolandia</a>:</p> <ul> <li>83% of Pinterest users are females between 18 and 34.</li> <li>Most Pinterest posts and photos are about design, fashion, and home decoration.</li> <li>63% of Google+ users are men, who tend to post about technology.</li> <li>Two of the biggest user groups on Google+ are college students and software developers.</li> </ul> <p>Does your business' target audience have a similarly heavy skew in one of these directions -- either by industry, job type, or gender? If so, this data may be key in deciding whether it's worth your time to pursue marketing on Google+ or Pinterest.</p> <p>All of this isn't to say you should use Google+ or Pinterest, or that you should limit your usage to just one. If you have the bandwidth to experiment with both, finding opportunities to present your information both verablly and visually, take on the task! (And share the results with us, please!) But since we know how strapped for time and resources many marketers already are, hopefully this side by side comparison of the pros and cons of the two newest social networks makes your decision to participate just a little less agonizing.</p> <p><em>Which social network -- if either -- do you find more helpful for your business, and why? Do you think one or both will fade into oblivion as a marketing tool?</em></p> <p>Image credit: <a href="http://www.flickr.com/photos/bonaparty/6188957269/sizes/m/in/photostream/" title="Louis K." target="_blank">Louis K.</a></p> <p><span class="hs-cta-wrapper" style=" border-width: 0px;" id="hs-cta-wrapper-6181afac-9b54-4cf6-b98a-c703e2aa21b6" data-mce-style="border-width: 0px;"> <!--HubSpot Call-to-Action Code --> <span class="hs-cta-node hs-cta-6181afac-9b54-4cf6-b98a-c703e2aa21b6" id="hs-cta-6181afac-9b54-4cf6-b98a-c703e2aa21b6"> <a href="http://www.hubspot.com/ima-via-blog-cta/" data-mce-href="http://www.hubspot.com/ima-via-blog-cta/"><img id="hs-cta-img-6181afac-9b54-4cf6-b98a-c703e2aa21b6" src="//d1n2i0nchws850.cloudfront.net/portals/249/d08bd44d-68ca-4f4c-8733-432e6b91a04d-1333041997816/ima-cta.png?v=1333041998.25" alt="ima-cta" class="hs-cta-img" style="border-width:0px" mce_noresize="1" data-mce-src="//d1n2i0nchws850.cloudfront.net/portals/249/d08bd44d-68ca-4f4c-8733-432e6b91a04d-1333041997816/ima-cta.png?v=1333041998.25" data-mce-style="border-width: 0px;"></a> </span><script type="text/javascript"> (function(){ var hsjs = document.createElement("script"); 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height: 69px; float: right; border-width: 1px; border-style: solid; margin: 5px;"></h2><p>In a nutshell, Google Play is the rebranded Android Market.</p><p>Those who have Androids will see Google Play replacing the old market icon. Google Play is the one-stop-shop to buy apps, ebooks, movies, and music.</p><p>Sound a bit like iTunes? Yup, that?s the idea. Google Play even <a href="https://play.google.com/about/features/">introduces itself in an Apple-style manner</a>, with big, crisp images and minimal text. iTunes does a great job of being the central location for iPhone users to purchase anything and everything for their mobile devices, so naturally Google is picking up the hint and following in due fashion.</p><h2><img alt="Google Play Android Market" src="http://www.wordstream.com/images/new-google-play.jpg" style="width: 500px; height: 279px;"></h2><p>But there are other reasons why Google Play has come into existence.</p><h2>The Android-Google Disconnect</h2><p>The Android brand and what it represents has become increasingly fragmented. Rather than being synonymous with the power and might of Google, the Android name is rather amorphous.</p><p>As <a href="http://www.readwriteweb.com/mobile/2012/03/for-google-to-play-is-to-fight.php">Dan Rowinski of Read Write Web</a> notes:</p><p style="margin-left: 40px;">?What is your first thought when you think of Android?...From a mobile perspective, Google may not be the first company a consumer recalls. Think Android, I think Samsung. Think Android, I think Motorola and its Droid series. Think Android, I think Verizon.?</p><p>Part of the problem has occurred because of commoditization ? Android variations are plentiful and continue to multiply like rabbits, forcing manufacturers to think up some pretty bizarre names. <a href="http://techcrunch.com/2012/03/26/condom-or-android-handset-name">Condom or Android</a> device? The line is often blurred. </p><p>Previously, there has actually been quite<strong> little to connect the Android brand to Google.</strong> As an Android owner myself, every now and then I?ll feel a small wave of surprise when I turn over my phone, see the Google logo, and remember, ?Oh Yeah?Google.?</p><p>This is where Google Play comes in: the new Android market, to remind people that Android is Google, because so far, it has been too easy to forget.</p><h2>But Why is it Called ?Play??</h2><p>Many have expressed some confusion over the title of ?Google Play.? Wouldn?t Google Market be more appropriate, some ask? I imagine Google doesn?t want any confusion with Google Shopping/Wallet/Offers. Google Play also evokes the fun and whimsy often associated with mobile phones. </p><p>It does put the less playful apps in an awkward situation though. Finance, banking, and productivity apps will feel a bit put off, not quite fitting under the umbrella of fun and playtime.</p><p><img alt="Google Play Logo" src="http://www.wordstream.com/images/google-play-logo.png" style="width: 85px; height: 62px; border-width: 1px; border-style: solid; float: left; margin-left: 8px; margin-right: 8px;"></p><p>While some have criticized the triangular logo, I think it?s cute and reminiscent of a minimalist video game or even concert lights. Rock on Google Play.</p><p> </p><h2>Google Play ? It?s Not Just For Androids</h2><p>Google is monopolizing some prime real-estate by putting Google Play on the black bar at the top of your Google window.</p><p><img alt="Google Play in Black Bar" src="http://www.wordstream.com/images/google-play-in-black-bar.png" style="width: 600px; height: 62px;"></p><p>It?s doubtful they would do this for Android users alone; Google Play is a place where, at least in theory, anyone can go to download games, movies, and music, whether for a phone or to use at home on your computer.</p><p>What future we can envision for Google Play? Considering the weight Google seems to be investing in their new online store, I wouldn?t be surprised if we started seeing Google+ integrated social games in with Google Play.</p><p><strong>What do you think of Google Play?</strong> And what do you imagine for its future?</p><h2>Some extra goodies:</h2><p>Apparently if you?re not going to spend $300 on a phone, <a href="http://techcrunch.com/2012/03/27/please-do-not-buy-cheap-android-phones">you shouldn?t have one at all</a>, at least in Matt Burns? opinion. Sorry we aren?t dropping enough cash on a cell phone to please you there pal. </p><p>If you need a daily dose of cuteness, check out this <a href="http://youtu.be/KBrmaE82uY4">elephant playing with a Galaxy Note</a> touchscreen phone. Adorable!</p><p>And lastly, if you are like me and still reeling over how amazing The Hunger Games movie is, check out this impressively serious <a href="http://mashable.com/2012/03/26/beanie-babies-hunger-games">Beanie Babies version</a>. </p><p>This post originated on the <a href="http://www.wordstream.com/blog">WordStream Blog</a>. WordStream provides <a href="http://www.wordstream.com/keyword-tools">keyword tools</a> for pay-per click (<a href="http://www.wordstream.com/ppc">PPC</a>) and search engine optimization (<a href="http://www.wordstream.com/seo">SEO</a>) aiding in everything from <a href="http://www.wordstream.com/keyword-discovery">keyword discovery</a> to <a href="http://www.wordstream.com/keyword-grouping">keyword grouping</a> and organization.</p><p>Source: <a href="http://www.wordstream.com/blog/ws/2012/03/28/google-play">http://www.wordstream.com/blog/ws/2012/03/28/google-play</a></p><p><a href="http://board.muse.mu/member.php?u=302043">clickbank experts</a> <a href="http://www.seriouseats.com/user/profile/stwyerjkvwhhj">copywriting experts</a> <a href="http://comicpress.org/forum/profile.php?mode=viewprofile&u=77060">internet business</a> <a href="http://www.vetvoice.com/userDiary.do?personId=303175">link popularity</a> <a href="http://www.nursezone.com/ibb/member.aspx?memberid=35728&boardID=1">link exchange</a> </p>nandinahttp://www.blogger.com/profile/04637684919780675245noreply@blogger.comtag:blogger.com,1999:blog-1164203881311557197.post-30016254775934346692012-03-30T15:15:00.000-07:002012-04-01T20:09:35.065-07:00Setting Up Actionable SEO Dashboards in the New Google Analytics<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><p>There have been many <a href="http://www.seerinteractive.com/blog/new-google-analytics">mixed reviews about the latest Google Analytics UI</a>. Putting the frustration of having to learn a new UI aside (here's a great <a href="http://www.lunametrics.com/blog/2011/10/18/navigating-settings-ga-interface-kansas-anymore/">guide to navigating the new Google Analytics interface</a>), the new Google Analytics actually brings to the table great customization options. One of my favorites being custom dashboards.</p> <p>Both the old and new interfaces offer a standard dashboard that acts as an overview of your analytics profile. But where the new UI has its advantage is with your ability to create your own dashboard - in fact, you can create up to 20 of them for each profile.</p> <h2>Creating Dashboards</h2> <p>The first thing we'll want to do is click the "+ New Dashboard" link on the left navigation of your profile's Home tab. Google will then ask you to name the dashboard and to choose either a "Blank Canvas" or a "Starter Dashboard." The Starter Dashboard is just like the default dashboard you already have in Google Analytics, so let's choose "Blank Canvas." Now it's time to populate your dashboard with widgets.</p> <p>There are two ways you can customize your new dashboard:</p> <ol><li>Use the "Add Widget" feature on your dashboard</li> <li>Navigate to the view you want in Google Analytics and click the "Add to Dashboard" link.</li> </ol><p>When you use the "Add Widget" feature, there are four types of widgets you can choose from:</p> <ol><li><b>Metric</b> - This will show you a single metric as well as a "sparkline" for that metric (which is basically a tiny line graph)</li> <li><b>Pie</b> - Displays a breakdown of various metrics in pie chart form</li> <li><b>Timeline</b> - A graph (only) of any metric (or compare two metrics) over any period of time</li> <li><b>Table</b> - Your traditional Google Analytics table, but it can be customized to only display what you've setup (including filters)</li> </ol><p>You build each widget the same way you would segment/filter data in Google Analytics normally. The key here is saving the view to your dashboard so you can quickly login and review performance without having to set everything up again.</p> <p>As you add more widgets to your custom dashboard, you can easily drag, drop and rearrange your widgets into one of the three dashboard columns.</p> <p>Now that we know how to setup dashboards, let's take a look at some useful SEO dashboards you should consider creating.</p> <h2>SEO Monitoring Dashboard</h2> <p>The purpose of this dashboard is simple: a quick look into the health of your SEO campaign. </p> <h3>Widget #1: Total Organic Non-Branded Keyword Traffic (Metric/Timeline)</h3> <p>With this metric/timeline widget, we're simply wanting to look at our total number of organic, non-branded search traffic. Remember, with the metric widget, you can only look at a single metric. If you only want to see the total number of visits, add a metric widget. However, if you'd like to see the total visit count broken out over the selected date range, you'll want to add it as a timeline widget.</p> <p>For this widget, we'll add a Metric/Timeline with the following dimensions:</p> <p><img src="http://www.seobook.com/images/seo-monitoring-nonbrand-organic-traffic.png" alt="Nonbranded Organic Traffic" cwidth="539" height="314" lass="aligncenter" /></p> <h3>Widget #2: Total Organic Non-Branded Keyword Conversions (Metric/Timeline)</h3> <p>In this widget we're looking to get a snapshot of just how many total conversions (or transactions) that have been generated by our non-branded organic keyword referrals.</p> <p>For this widget, we'll add a Metric/Timeline with the following dimensions:</p> <p><img src="http://www.seobook.com/images/seo-monitoring-nonbrand-organic-conversions.png" alt="Non-Branded Organic Conversions" width="539" height="314" class="aligncenter" /></p> <p>Just like before, if you'd prefer to see this over time you can change this widget to be a timeline instead of a metric widget.</p> <h3>Widget #3: Total Organic Non-Branded Keyword Traffic (Table)</h3> <p>This widget filters out your branded search keyword referrals so you can get right to the keywords you're most interested in. You may also consider adding an additional filter to remove (not provided) if it takes up a significant number of the results. </p> <p>For this widget, we'll add a Table with the following dimensions:</p> <p><img src="http://www.seobook.com/images/seo-monitoring-nonbrand-organic-keywords.png" alt="Non-Branded Organic Keywords" width="539" height="314" class="aligncenter" /></p> <p>You'll notice that I didn't choose any goals for the secondary metric. We'll cover that in the next widget. For now, we want to get a good understanding of what keywords are driving </p> <h3>Widget #4: Total Organic Non-Branded Keyword Conversions/Transactions (Table)</h3> <p>In this widget we're looking to get a quick look at our top converting/transaction keywords. Once again, I recommend filtering out your branded search terms. Depending on how many important conversion points you want to keep track of, you may need to add more than one widget of this type because you can only view two metrics in each Table widget.</p> <p>For this widget, we'll add a Table with the following dimensions:</p> <p><img src="http://www.seobook.com/images/seo-monitoring-nonbrand-organic-goals.png" alt="Non-Branded Organic Keyword Conversions" width="539" height="314" class="aligncenter" /></p> <h3>Widget #5: Top Social Action Content (Table)</h3> <p>You'll find it easier to navigate to this report in the Standard Reporting section of Google Analytics (Audience > Social > Pages) and adding the widget using the top navigation bar in Google Analytics. The goal of this particular widget is to quickly see which content on your site is getting shared the most in social media. That way you'll know what content topics have the best chance of going viral.</p> <p>By default Google will show you information for only Google+, in a future post I'll walk you through how to get other sites like Twitter and Facebook setup on here, too.</p> <p>If your blog content lives under a /blog/ subfolder, you may want to consider filtering the report to only look at that content.</p> <p>For this widget, we'll add a Table with the following dimensions:</p> <p><img src="http://www.seobook.com/images/seo-monitoring-social-action-content.png" alt="Social Action Content" width="539" height="314" class="aligncenter" /></p> <p>After I added the widget to our SEO Monitoring dashboard, I went back and edited it to also include total visits as well.</p> <h3>Widget #6: Top Content Traffic & Conversions (Table)</h3> <p>In addition to knowing what content is getting shared the most, I like to keep an eye on what blog content is getting the most traffic and conversions. </p> <p>For this widget, we'll add a Table with the following dimensions:</p> <p><img src="http://www.seobook.com/images/seo-monitoring-top-organic-lps.png" width="539" height="314" alt="Top Organic Landing Pages" class="aligncenter" /></p> <p>Don't forget to filter in just your blog content if that is the area you want to focus on. </p> <h3>Widget #7: Organic Search Engine Referrals (Pie)</h3> <p>I like to keep an eye on which search engines are sending me traffic and how it changes over time. The best way to get a snapshot of this is to add a pie chart widget.</p> <p>For this widget, we'll add a Pie with the following dimensions:</p> <p><img src="http://www.seobook.com/images/seo-monitoring-search-engine-referrals.png" width="539" height="314" alt="Search Engine Referrals" class="aligncenter" /></p> <p>I chose to only look at the top three organic search engine referrals, but you can select up to six for your pie chart.</p> <h3>Widget #8: Page Load Speed (Table)</h3> <p>We also need to keep an eye on any pages that are loading slow. We can actually setup the widget to only look at organic traffic page load speeds, although it would be in your best interest to look at all your content, not just that just with organic visits.</p> <p>For this widget, we'll add a Table with the following dimensions:</p> <p><img src="http://www.seobook.com/images/seo-monitoring-page-load-speed.png" alt="Page Load Speed" width="539" height="314" class="aligncenter" /></p> <p>The above table shows you your top ten slowest loading landing pages, and also includes how many visits that pages receives. You can sort by either, but it's probably best to tackle the pages with the slowest load time first. </p> <h3>Widget #9: Site Search Keywords (Table)</h3> <p>The final piece to our monitoring puzzle: a list of keywords being searched for the most on our internal site search. This is a great way to generate new keyword ideas and to find new usability ideas (more on that later).</p> <p>For this widget, we'll add a Table with the following dimensions:</p> <p><img src="http://www.seobook.com/images/seo-monitoring-site-search.png" alt="Site Search" width="539" height="314" class="aligncenter" /></p> <p>I also like to add conversions as a dimension to this widget so I can not only keep an eye on which terms are getting searched for the most, but also which lead to the most conversions.</p> <h2>Website Redesign Dashboard - SEO Focus</h2> <p>So it's time for the dreaded redesign process. You have a pretty good idea of what's ahead: long nights, lots of frustration and hopefully, a great looking website not too far down the line. With this dashboard you can quickly gain insight into what changes you should be making in the upcoming redesign to help out your SEO campaign. </p> <p>You might also consider renaming this dashboard to be a Usability dashboard so you can frequently check-in on how well your site is performing for your visitors.</p> <p>We'll be borrowing a few of the widgets in our SEO Monitoring dashboard, but also adding a few. Let's first look at which widgets we should be re-adding to this new dashboard:</p> <h3>Widget #1: Top Converting Keywords (SEO Monitoring Widget #2)</h3> <p>A website redesign offers a great opportunity for keyword inclusion throughout our site's architecture (navigation, URLs, etc.) With this widget we can keep an eye on which keywords we should be focusing these optimization efforts on.</p> <h3>Widget #2: Top Social Action Content (SEO Monitoring Widget #5)</h3> <p>Which social networks are engaging the most with your content? What pages are getting the most engagements? Answering these questions will help you create a user experience that is not only tailored to your top social network traffic drivers, but that also encourages social sharing.</p> <p>You'll also want to look closely at what makes the content in this report so shareable. Is it because of the way they are laid out? The images they use? These insights can really help you carry that experience throughout your new site.</p> <h3>Widget #3: Top Converting Content (SEO Monitoring Widget #6)</h3> <p>Just like with the top social action content, you want to keep an eye on the content that is working best (and worst). This will allow you to duplicate your successes and (hopefully) eliminate your failures.</p> <h3>Widget #4: Page Load Speed (SEO Monitoring Widget #8)</h3> <p>The redesign is the perfect time to address page load speed problems. Take a look at the slowest rendering pages in this table and determine what the common problems are that are slowing the load speed down.</p> <h3>Widget #5: Site Search Keywords (SEO Monitoring Widget #9)</h3> <p>Site search is great for finding new keywords, it's also a great way to figure out what problems people are having navigating your site. With this widget you can quickly see the types of content people are expecting to find on your site - but aren't able to.</p> <p>On to our new widgets!</p> <h3>Widget #6 & #7: SEO Geographic Summary (Table) & Language (Table)</h3> <p>Is it time to consider translating your site for a new geographic audience? This type of change will definitely need your attention as an SEO. It's also an opportunity for you to branch out your link building into new languages.</p> <p>For this widget, we'll add a Table with the following dimensions:</p> <p><img src="http://www.seobook.com/images/website-redesign-geography.png" alt="Geographic Summary" width="539" height="314" class="aligncenter" /></p> <p>The organic traffic filter I have in place is definitely optional. I think it helps keep the data set you're looking at more consistent by restricting it to organic visits only like the other widgets are set to.</p> <p>For the Language widget, we'll add a Table with the following dimensions:</p> <p><img src="http://www.seobook.com/images/website-redesign-language.png" alt="Language Summary" width="539" height="314" class="aligncenter" /></p> <p>You'll note that I also filtered out all non-organic traffic here, too.</p> <h3>Widget #8: Top Exit/Bounce Pages (Table)</h3> <p>For this particular widget, we're once again trying to identify problem pages. Any pages that have a high exit/bounce rate should get a close review to see if the cause for people leaving can easily be identified. </p> <p>For this widget, we'll add a Table with the following dimensions:</p> <p><img src="http://www.seobook.com/images/website-redesign-exits.png" alt="Exit and Bounces Summary" width="539" height="314" class="aligncenter" /></p> <p>It's important that we filter out any blog content that naturally creates high bounce rates. If you also have an event like a Account Login on your site, you may wish to use Google's Event Tracking to filter out those visits as well.</p> <h3>Widget #9: Mobile Devices (Pie)</h3> <p>Which mobile devices are your visitors using to access your site? Are you getting a substantial number of visits? Do you anticipate it growing during the life of the next site design? More than likely this will be an area of focus for your redesign. It's important that you know exactly which devices your consumers are using to view your site so you can ensure compatibility.</p> <p>For this widget, we'll add a Pie with the following dimensions:</p> <p><img src="http://www.seobook.com/images/website-redesign-mobile.png" alt="Mobile Summary" width="539" height="314" class="aligncenter" /></p> <h3>Widget #10: Browser Conversion Rate (Table)</h3> <p>Finally, I like to take a look into what browser our visitors are using most, and what their conversion rate currently is. We all say we test all browsers for compatibility, but there are always pages that were rushed or that just fell through the cracks that might not be presenting themselves the way you had hoped.</p> <p>For this widget, we'll add a Pie with the following dimensions:</p> <p><img src="http://www.seobook.com/images/website-redesign-browsers.png" alt="Browsers Summary" width="539" height="314" class="aligncenter" /></p> <h2>Holistic Dashboard</h2> <p>It's no secret that to succeed in today's online marketing world you need to be doing more than just SEO. Not just from the sense that other marketing efforts can help drive in new leads, but because it helps your SEO campaign succeed.</p> <p>This dashboard highlights how your PPC and social media efforts are performing, so you can take that information and apply it to your SEO campaigns.</p> <h3>Widget #1: Top Social Action Content (SEO Monitoring Widget #5)</h3> <p>This widget will allow us to keep track of what types of content are performing best from a social perspective.</p> <h3>Widget #2: Top Referral Conversion/Transaction Sources (Table)</h3> <p>Within this report we'll be able to quickly see which social networks are the most profitable in terms of conversions and/or actual transactions. This is a great way to see which social networks respond well to your offering, and that you should be investing more time in.</p> <p>For this widget, we'll add a Table with the following dimensions:</p> <p><img src="http://www.seobook.com/images/holistic-social-conversions.png" alt="Social Conversion Sources" width="539" height="314" class="aligncenter" /></p> <p>Ideally you'll want to setup a filter to only look at social networks. If you're good about tagging your URLs with custom variables, then you can change the filter to look at the medium and enter the medium value you use for social URLs (example: social).</p> <h3>Widget #3: Top Paid Converting/Transaction Keywords (Table)</h3> <p>Ever since the (not provided) update, we've all lost out on valuable keyword data. But just as Google hoped we would, we can get this information from our PPC spend. With this widget we'll look at the keywords that are driving the most conversions/transactions for our PPC marketing, so we can look into targeting them in our SEO marketing, too.</p> <p>For this widget, we'll add a Table with the following dimensions:</p> <p><img src="http://www.seobook.com/images/holistic-ppc-converting-keywords.png" alt="Top Paid Converting Keywords" width="539" height="314" class="aligncenter" /></p> <h3>Widget #4: Top Paid Revenue Generating Ad Groups</h3> <p>Just like with our previous keyword widget, I also like to look at the top performing ad groups. This is a good way to know what top level topics are performing the best for your paid search campaigns, so you can prioritize them in your SEO campaigns.</p> <p>For this widget, we'll add a Table with the following dimensions:</p> <p><img src="http://www.seobook.com/images/holistic-top-ad-groups.png" alt="Top PPC Ad Groups" width="539" height="314" class="aligncenter" /></p> <h3>Widget #5: Top Paid Landing Pages (Table)</h3> <p>If you're not using custom landing pages for your paid search campaigns, this is a great way to see which keywords are working best for the various pages on your site. I like to run these types of tests before I commit to any keywords for SEO.</p> <p>For this widget, we'll add a Table with the following dimensions:</p> <p><img src="http://www.seobook.com/images/holistic-ppc-landing-pages.png" alt="Top Paid Landing Pages" width="539" height="314" class="aligncenter" /></p> <p>That's just three of the 20 dashboards you could setup in Google Analytics. What are you adding to your dashboards to make them more actionable?</p> </div></div></div><div class="field field-name-taxonomy-vocabulary-4 field-type-taxonomy-term-reference field-label-above"><div class="field-label">Categories: </div><div class="field-items"><div class="field-item even"><a href="http://www.seobook.com/archives/cat_conversion_tracking.shtml">conversion tracking</a></div></div></div><p>Source: <a href="http://www.seobook.com/setting-actionable-seo-dashboards-new-google-analytics">http://www.seobook.com/setting-actionable-seo-dashboards-new-google-analytics</a></p><p><a href="http://www.topo.com/users/218246">online marketing</a> <a href="http://www.movabletype.org/members/stwyerjkvwhhj">website optimization</a> <a href="http://creattica.com/creatives/stwyerjkvwhdbr/86760">improve google rankings</a> <a href="http://current.com/users/stwyerjkvwhhj.htm">search engine</a> <a href="http://www.privacyrevolution.org/index.php/forums/member/161036/">search marketing</a> </p>nandinahttp://www.blogger.com/profile/04637684919780675245noreply@blogger.comtag:blogger.com,1999:blog-1164203881311557197.post-22546756697677596252012-03-30T13:15:00.000-07:002012-04-01T20:09:35.170-07:00Audience Development / Social Media Manager / DECA / Santa Monica, CA<img src="http://jobs.searchenginejournal.com/files/company_logos/219332/517d19b7.jpg" align="right" />DECA/Santa Monica, CA<br /><br />Job Specification<br /> <br /> The Social Media Manager is responsible for implementing DECA's Social Media Strategy, developing brand awareness and generating inbound traffic. Specifically, this person has to grow the audience base of DECA's new YouTube channel, Kin Community. This role reports to the VP of Marketing.<br /> <br /> Responsibilities<br /> <br /> �?� Aggressively grow Kin Community's subscriber base on YouTube and reach out to various YouTube partners for mutually beneficial collaborations<br /> �?� Develop strategy and implement action plan to accomplish subscriber goal for YouTube Kin Community<br /> �?� Manage partner relationships, develop viral Marketing campaigns and devise other means to accomplish these goals<br /> �?� Implement best practices on titles, tags and tagging to ensure optimal exposure of content and maximize video views<br /> �?� Manage presence in social networking sites including Facebook, Twitter, and other similar community sites<br /> �?� Advise the content creation team on best practices for producing content that will resonate with the demo on the various platforms<br /> �?� Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns<br /> �?� Work with the Product development team to ensure social media tools (for ex. FB connect, Sharing buttons) are kept up to date<br /> <br /> Requirements<br /> <br /> �?� In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Youtube, Twitter)<br /> �?� Proven experience in growing customer base on social media channels, in particular on YouTube<br /> �?� Good technical understanding and ability to pick up new tools quickly<br /> �?� Good working knowledge of principles of SEO, tagging principles etc.<br /> �?� Must live and breathe Social Media 24/7 and constantly advance knowledge<br /> <br /> Company Summary<br /> <br /> DECA is the premier lifestyle digital media company. We deliver premium online video to an engaged audience <br /> through a portfolio of owned and operated sites and a scaled online video network. It is the first video distribution <br /> network targeted at the female audience. Our video programming comes from a wide variety of content providers <br /> including leading cable companies, magazine publishers and independent producers. The service went live in <br /> October 2010 and we've been scaling rapidly and expanding our business ever since. <br /> <br /> Headquartered in Santa Monica, DECA is funded by Mayfield Fund, General Catalyst Partners, Rustic Canyon Partners and Atomico.<br /><br /><a href="http://jobs.searchenginejournal.com/job/audience-development-social-media-manager-santa-monica-ca-deca-7b2083a492/?d=1&source=rss_page">Apply To Job</a><p>Source: <a href="http://jobs.searchenginejournal.com/job/audience-development-social-media-manager-santa-monica-ca-deca-7b2083a492/?d=1&source=rss_page">http://jobs.searchenginejournal.com/job/audience-development-social-media-manager-santa-monica-ca-deca-7b2083a492/?d=1&source=rss_page</a></p><p><a href="http://netfpga.org/forums/member.php?112694-stwyerjkvwhhj">website optimization</a> <a href="http://php.brickhost.com/forums/index.php?action=profile;u=63641;sa=summary">improve google rankings</a> <a href="http://www.mydailyprogress.com/index.php/forums/member/137381/">search engine</a> <a href="http://forum.digsby.com/profile.php?id=138502">search marketing</a> <a href="http://boxesandarrows.com/person/651968-stwyerjkvwhhj">web 2.0 experts</a> </p>nandinahttp://www.blogger.com/profile/04637684919780675245noreply@blogger.comtag:blogger.com,1999:blog-1164203881311557197.post-6450632736459750282012-03-30T11:15:00.000-07:002012-04-01T20:09:35.271-07:00Digital Strategy & Social Media Specialist / Planned Parenthood Federation of America / Washington, DCPlanned Parenthood Federation of America/Washington, DC<br /><br />The Digital Strategy & Social Media Specialist thinks strategically and tactically about how Planned Parenthood can use digital and social media to promote its policy, advocacy, and fundraising goals. He or she is responsible for the design and implementation of campaigns and digital materials for Planned Parenthood's websites and social-media properties. S/he will work with colleagues throughout the national organization, affiliates across the country, as well as with outside vendors to create innovative campaigns and digital materials to support Planned Parenthood initiatives and engage supporters. In addition will be part of the creative team that develops innovative outreach techniques to reach our target audiences, generate media coverage and gets our message delivered and communicated. The Digital & Social Media Specialist is critical in ensuring that Planned Parenthood's online political, advocacy, and fundraising content is relevant and effective.<br /> <br /> To view a full position description or to apply, please visit:<br /> <a href="https://plannedparenthoodext.hire.com/viewjob.html?erjob=70826" title="https://plannedparenthoodext.hire.com/viewjob.html?erjob=70826" target="_blank">https://plannedparenthoodext.hire.com/...job=70826</a> <br /> <br /> <br /><br /><a href="http://jobs.searchenginejournal.com/job/digital-strategy-social-media-specialist-washington-dc-planned-parenthood-federation-of-america-46de2def36/?d=1&source=rss_page">Apply To Job</a><p>Source: <a href="http://jobs.searchenginejournal.com/job/digital-strategy-social-media-specialist-washington-dc-planned-parenthood-federation-of-america-46de2def36/?d=1&source=rss_page">http://jobs.searchenginejournal.com/job/digital-strategy-social-media-specialist-washington-dc-planned-parenthood-federation-of-america-46de2def36/?d=1&source=rss_page</a></p><p><a href="http://www.orstudents.org/forums/member/274900/">search engine marketing</a> <a href="http://communities.bentley.com/members/stwyerjkvwhhj/default.aspx?">sem experts</a> <a href="http://www.the-scientist.com/community/user/edit/187401.page">search engine optimization</a> <a href="http://www.mooforum.net/member/stwyerjkvwhhj/">internet marketing</a> <a href="http://community.active.com/people/stwyerjkvwhhj?view=bookmarks">online marketing</a> </p>nandinahttp://www.blogger.com/profile/04637684919780675245noreply@blogger.com