Founded in 2001, Morpheus Media �?? A CREATETHE GROUP COMPANY - is a full-service provider of interactive marketing solutions to Fortune 500 companies and those aspiring to land on that list. Morpheus delivers top-performing accountable creative marketing strategies including interactive media planning and execution, keyword search marketing, and building comprehensive online media mix strategies for established brands. Complementing its robust search and display services, Morpheus also offers best-of-breed SEO to augment client search results, and skillful Social Media Optimization to allow brands to not only participate in, but to lead the online conversation. Its teams provide tailored cross-platform marketing plans bridging the gap between creativity and strategy amid a dynamic and ever-evolving marketplace. Details are available at www.morpheusmedia.com.
Specialties: Digital Strategy, Online Display Media, Paid Search, SEM, SEO, Organic Search, Natural Search, Social Strategies, SMO
Department: SEO & Emerging Technologies
Reports To: Senior SEO Strategist
Oversees: Associate SEO Strategist
Role Responsibilities:
�?� Maintain client strategy document
�?� Compose and send client status emails and notes and manage client communication
�?� Delivery of phone and in-person presentations of material direct to client
�?� Assist in team project management and oversight of associate deliverables and reporting production
�?� Assist in creation of long/short term strategy and deliverable ideas for clients
�?� Review of associate reporting and deliverables and effectively train associates and/or interns
�?� Attend all team meetings, actively contribute and share findings within the agency
Role Abilities:
�?� Demonstrates basic professionalism and ability to speak and write clearly and persuasively
�?� Conduct Client/Phone and team training presentations
�?� Ability to maintain strong client communication and take and apply all forms of constructive criticism
�?� Strong organizational skills and detailed orientation
�?� Adaptable to change and ability to multi-task
�?� Ability to successfully manage personal workflow and to achieve on time delivery of projects and reports
�?� Demonstration of resourcefulness and the initiative to participate in advanced projects
�?� Ability to work autonomously, demonstrate self-started qualities, research SEO issues and formulate solutions
�?� Demonstrate SEO leadership by continuing to learn/gather information about SEO
�?� Become an expert in a sub-category of SEO
�?� Proactively taking on responsibilities, client deliverables, and exploring the digital space (blogs, webinars, etc)
�?� Ability to draw critical analysis from data, to fulfill set strategy by creating deliverables, and make specific recommendations
�?� Understanding of higher level SEO concepts, such as link building strategies and tactics
�?� Including IA structure, on site elements, sitemaps, redirects, crawlability, URLs,
�?� Visual recognition of HTML/CSS source code
�?� Understanding of goal funnel, traffic conversion, search engine functionality and algorithms
�?� Understanding of the components of back end systems �?? ie CMS
�?� Ability to understand and make content optimization techniques for SEO
�?� Competency with basic keyword research tools
�?� Basic awareness of SEO industry and digital marketing
�?� Working knowledge of front end code tagging hierarchy, third party reporting, and analytics platforms
�?� Working knowledge of Google Webmaster Tools and secondary search verticals
�?� Advanced computer skills (Word, Excel, PowerPoint)
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