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SEO Strategist / Catalyst Online / Newton, MA
Catalyst Online/Newton, MASearch Manager �?? Organic Search Marketing (SEO)
The Search Manager is a self-motivated individual responsible for the daily execution of a client's organic search campaign. This includes the creation and delivery of winning organic search strategies, based on client's business objectives and using the latest knowledge of search engine algorithms.
Campaign strategy and implementation:
�?�Understand the client's products, competition, industry landscape, marketing goals and objectives
�?�Review and analyze competitor sites and understand their organic search approach
�?�Define a campaign strategy and deliverables plan that meet or exceed client expectations including:
�?�Keyword strategies for optimal on-site performance
�?�Detailed site analysis and technical recommendations
�?�Detailed content recommendations
�?�Comprehensive linking strategy
�?�Work closely with other internal departments to develop fully integrated search campaigns
�?�Attend client and agency meetings to present deliverables, campaign strategies and tactics
�?�Always maintain positive client relationships
Campaign reporting, results and optimizations:
�?�Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines
�?�Review rankings and linking data against internal measurements for success
�?�Review monthly client reports, verify accuracy and provide analysis
�?�Optimize campaigns accordingly to maximize client investment and to resolve performance issues
�?�Support SD in data acquisition or campaign insights for quarterly or annual business reviews
�?�Present practical ideas for future marketing expansion or optimization
Innovation and Organic Search Practice improvements:
�?�Stay current with industry trends, best practices and discusses potential impact with team on client work
�?�Think creatively and develop tools and innovative tactics to improve efficiencies or advance the practice
�?�Actively contribute to corporate initiatives, automation projects, process changes and roll-outs
�?�Periodically aid in creating new business presentations
�?�Create or assist in creating POVs, best practices, and key process documentation
�?�Work towards Google Analytics certification
Skills and Experience
�?�4 year college degree or equivalent work experience required, graduate degree a plus
�?�3+ years of experience in organic search engine marketing, agency experience preferred
�?�Strong data analytics and strategy background
�?�High-level proficiency in Microsoft Office, particularly Excel and PowerPoint
�?�Exceptional oral, written and presentation/communication skills
�?�Excellent interpersonal skills and an eagerness to work as a member of a team
�?�Ability to think strategically and drive solid results to grow the business
�?�Ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork
Headquartered in Newton, MA, Catalyst online, a WPP company, is a leading provider of search marketing services with a decade of experience in both search engine optimization (SEO) and paid search services (PPC). Our clients include small, mid-size and multi-national organizations in the consumer package goods, travel, business to business, biotech and pharmaceutical industries.
Catalyst online has succeeded in building an energetic, positive and comfortable work environment that cultivates creativity and innovation. We are currently seeking a hardworking professional to lead the management and implementation of search engine marketing campaigns for our clients.
Apply To Job
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Interactive Producer / TEAK Digital / SAN FRANCISCO, CA
TEAK Digital/SAN FRANCISCO, CA
The Associate Interactive Producer plays a key role in assisting the Director of Interactive Production and the other Interactive Producers to identify and manage project resources and collaborate around delivery milestones and messaging. This individual will set and manage client expectations.
The person who is most likely to be successful in this position possesses a strong sense of responsibility for their initiatives, are flexible, dedicated to quality, enjoy collaborating with diverse groups of people and are able to expresses themselves clearly and directly in small and large forums.
Responsibilities:
�?� Administrative project tasks, including file management & organization
�?� Vendor identification and management
�?� Project accounting & financial management
�?� Assisting producers with internal and external resource management & assignments
�?� Interactive ad research & spec consolidation
�?� Facilitation of creative & development reviews
Requirements:
�?� Knowledge of Word and Excel
�?� Working knowledge of Photoshop a plus
�?� Ninja-like time management and prioritization skills
�?� Familiarity with Microsoft Project or similar project management software is preferred
�?� Ability to manage interactive banner campaigns
�?� Efficient online researcher and problem-solver
�?� Aptitude for quick creative thinking with serious attention to detail
�?� Must be self-motivated, able to multi-task and work well as part of a team as well as independently
Qualifications/Skills
�?� Candidates should be comfortable talking about the technical details
�?� Internet/computer-savvy and interested in Web trends and able to educate the Client on its ongoing evolution
�?� Basic understanding of HTML is a plus
�?� The ideal candidate already has knowledge of Dreamweaver or Flash
�?� Previous experience with Filemaker, Word Press or Ruby on Rails would be an advantage
Apply To Job
The Associate Interactive Producer plays a key role in assisting the Director of Interactive Production and the other Interactive Producers to identify and manage project resources and collaborate around delivery milestones and messaging. This individual will set and manage client expectations.
The person who is most likely to be successful in this position possesses a strong sense of responsibility for their initiatives, are flexible, dedicated to quality, enjoy collaborating with diverse groups of people and are able to expresses themselves clearly and directly in small and large forums.
Responsibilities:
�?� Administrative project tasks, including file management & organization
�?� Vendor identification and management
�?� Project accounting & financial management
�?� Assisting producers with internal and external resource management & assignments
�?� Interactive ad research & spec consolidation
�?� Facilitation of creative & development reviews
Requirements:
�?� Knowledge of Word and Excel
�?� Working knowledge of Photoshop a plus
�?� Ninja-like time management and prioritization skills
�?� Familiarity with Microsoft Project or similar project management software is preferred
�?� Ability to manage interactive banner campaigns
�?� Efficient online researcher and problem-solver
�?� Aptitude for quick creative thinking with serious attention to detail
�?� Must be self-motivated, able to multi-task and work well as part of a team as well as independently
Qualifications/Skills
�?� Candidates should be comfortable talking about the technical details
�?� Internet/computer-savvy and interested in Web trends and able to educate the Client on its ongoing evolution
�?� Basic understanding of HTML is a plus
�?� The ideal candidate already has knowledge of Dreamweaver or Flash
�?� Previous experience with Filemaker, Word Press or Ruby on Rails would be an advantage
Apply To Job
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