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Online Marketing Manager / StudentUniverse / Waltham, MA
StudentUniverse/Waltham, MA
StudentUniverse is looking for an Online Marketing Manager. The perfect candidate is tech-savvy, fast-moving and independent. You need to be a little unafraid and ready to step up and take risks. You've worked with third party service providers before and you've managed advertising budgets. If you're like us, you have a lot of apps on your smart phone, use Facebook actively and read tech blogs.
You'll be part of a small marketing team that loves data. We don't talk about potential, we talk about ROI. There's no bureaucracy, so you'll get to make decisions fast and see the impact immediately. You need to have at least 3 years of relevant experience and be familiar with or an expert in the following:
�?� Marketing plan development
�?� Paid search (PPC)
�?� SEO
�?� Email marketing
�?� Partnership management
�?� Lead generation
�?� Mobile marketing
�?� Content creation
�?� Data analysis and analytics
�?� Strategic decision making and fast thinking
�?� Google Analytics, AdWords, Social engagement
�?� Twitter and Facebook advertising
We think StudentUniverse is a cool place to work and we have some really exciting and new things going on. We have good coffee and nice offices. Our holiday parties are pretty good, too.
Sound good? Are you the right candidate? Email us your resume and we'll find out. No phone calls please.
About StudentUniverse
StudentUniverse is a technology company that provides students with exclusive deals. It's a large network of engaged users that get access to unique experiences. Founded as a student travel agency in 1992, StudentUniverse launched its online presence in January 2000.
Apply To Job
StudentUniverse is looking for an Online Marketing Manager. The perfect candidate is tech-savvy, fast-moving and independent. You need to be a little unafraid and ready to step up and take risks. You've worked with third party service providers before and you've managed advertising budgets. If you're like us, you have a lot of apps on your smart phone, use Facebook actively and read tech blogs.
You'll be part of a small marketing team that loves data. We don't talk about potential, we talk about ROI. There's no bureaucracy, so you'll get to make decisions fast and see the impact immediately. You need to have at least 3 years of relevant experience and be familiar with or an expert in the following:
�?� Marketing plan development
�?� Paid search (PPC)
�?� SEO
�?� Email marketing
�?� Partnership management
�?� Lead generation
�?� Mobile marketing
�?� Content creation
�?� Data analysis and analytics
�?� Strategic decision making and fast thinking
�?� Google Analytics, AdWords, Social engagement
�?� Twitter and Facebook advertising
We think StudentUniverse is a cool place to work and we have some really exciting and new things going on. We have good coffee and nice offices. Our holiday parties are pretty good, too.
Sound good? Are you the right candidate? Email us your resume and we'll find out. No phone calls please.
About StudentUniverse
StudentUniverse is a technology company that provides students with exclusive deals. It's a large network of engaged users that get access to unique experiences. Founded as a student travel agency in 1992, StudentUniverse launched its online presence in January 2000.
Apply To Job
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A Visual Guide to Rich Snippets
Posted by snarayanasamy
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
Rich snippets -- we see them everywhere in the SERPs, with some verticals having a higher abundance of them than others. For the average searcher, these rich snippets help show them what they're searching for is within reach on a particular site.
A few benefits of rich snippets include:
1) Drawing a user's attention to your relevant result.
2) Providing instant information as related to their query.
3) Increasing click-through rates and lessen the amount of bounces due to not searchers not finding the content they were looking for.
For companies leveraging content strategies, there's an especially large benefit of having mark up for authors being displayed in the SERPs with the emergence of AuthorRank. For instance, a "know" based query (informational search) that displays an author with a photo, name, and a link other articles they've written creates a feeling of trust and authority. It can also encourage them to click-through and read other articles they're written, essentially making that author a new resource.
As another example, "do" based queries, such as going to a concert or event, can end up displaying results from ticket sites that have a quick and instant snippet breakdown to help them in the purchasing process.
In order to consolidate and decode some of the information you need to sift through when learning about rich snippets, we've created this visual guide to walk through the basics, fundamental types, implementation, and benefits of utilizing them.
Enjoy! Some food for thought: How do you see rich snippets evolving in the future?
Feel free to display this Infographic on your site. Just please use the code below. Thanks!
<a href="http://www.seomoz.org/blog/a-visual-guide-to-rich-snippets"><img src="http://static.seomoz.org/user_files/blog_imges/Rich-Snippets-Guide.png" alt="Guide to Rich Snippets by BlueGlass Interactive on SEOmoz" /></a><br /><a href="http://www.seomoz.org/blog/a-visual-guide-to-rich-snippets">Visual Guide to Rich Snippets on SEOmoz</a> created by <a href="http://www.blueglass.com">BlueGlass Interactive</a>.
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